Director, Partnerships Marketing and Strategy

Rogers Communications; Toronto; On-site; CAD 100,000 - 140,000; Full time

Job summary

A leading telecom company in Toronto is seeking a Director of Partnership Marketing to lead integrated marketing campaigns. The ideal candidate will have over 10 years of marketing experience, particularly in brand marketing and creative development. This role requires strong relationship management skills, strategic thinking abilities, and the capacity to collaborate across teams to deliver effective marketing initiatives. You will work onsite at least four days per week, contributing to a diverse and inclusive workplace.

Qualifications

• 10+ years of experience in marketing, with focus on brand marketing.
• Proven success in leading integrated marketing campaigns.
• Strong project management and analytical skills.

Responsibilities

• Lead the strategy and execution of partner marketing initiatives.
• Build and manage relationships with key external partners.
• Collaborate with internal teams to deliver integrated marketing programs.
• Monitor campaign performance and provide insights.

Skills

Brand marketing

Creative development

Media

Relationship management

Strategic thinking

Education

Bachelor’s degree in Marketing, Business, Communications

MBA

Job description

We are committed to connecting Canadians through unique partnerships, our world-class network and content Canadians love—and our innovative team is growing. We are looking for dedicated team members to join our Corporate team who have a genuine passion for making positive impacts on customers and the communities where we live and work. We have a variety of business units with exciting and meaningful work waiting for you, including Communications, HR, Legal and Corporate Affairs, Supply Chain, Finance, and Real Estate. If you are considering your next step, we have exciting opportunities waiting for you. Come build a rewarding career at Rogers and be a driving force behind our success story!

Who we are looking for

Are you a strategic, collaborative, and results-oriented thought leader in Sports & Entertainment? Do you have experience building world-class brands and working with integrated agency teams across creative, media and production? Join our Partnerships team as Director, Partnership Marketing. In this role, you’ll lead the development and execution of integrated marketing campaigns that drive excellence in brand and business outcomes for our partnerships portfolio, including NHL, Toronto Blue Jays, Live Nation, TIFF and other leading properties and talent. You’ll work cross-functionally across our internal teams and leadership and external property and agency partners to unlock growth opportunities, deliver exceptional customer experiences, and maximize ROI.

What you will do

• Lead the strategy and oversee the execution of all partner marketing initiatives, including campaigns, promotions and go-to-market programs.
• Build and manage relationships with key external agency and property partners, identifying new opportunities to co-create value and ensuring consistency in brand management
• Collaborate with internal teams (Brand, Communications, Media, Product, Legal, Finance) to deliver integrated marketing programs that support business goals.
• Develop strategic marketing plans for new and existing partnerships, including launch strategies, content development, and performance tracking.
• Monitor campaign performance and partner impact, providing insights and recommendations to optimize results.
• Manage budgets, timelines, and agency relationships to ensure efficient and effective delivery.
• Represent the partnership marketing function in cross-functional forums and contribute to strategic planning and executive reporting.

What you bring

• 10+ years of experience in marketing, with a focus on brand marketing, creative development and media, and/or sports and entertainment content
• Proven success leading integrated marketing campaigns that drive results and cross-functional program delivery.
• Strong relationship management skills and experience working with external partners and internal stakeholders.
• Strategic and creative thinker with strong project management, analytical, and communication skills.
• Bachelor’s degree in Marketing, Business, Communications, or related field; MBA is an asset.

To protect our people, brand and assets, a pre-employment background check will be conducted. As part of our selection process, all candidates must clear a criminal background check. Additionally, a credit check and drivers abstract may be required depending on the role.

Schedule: Full time
Shift: Day
Length of Contract: Not Applicable (Regular Position)
Work Location: 333 Bloor Street East (012), Toronto, ON
Travel Requirements: Up to 10%
Background Check(s) Required: Criminal Record and Credit Check
Posting Category/Function: Marketing & Product Management
Requisition ID: 328998

To support career growth, collaboration, and high-performing teams, all Corporate Employees are expected to work onsite a minimum of four (4) days per week starting October 6, 2025, increasing to five (5) days per week effective February 2, 2026. We believe that in-person connection strengthens our culture and drives industry-leading performance.

At Rogers, we believe the key to a strong business, is a diverse workforce where equity and inclusion are core to making everyone feel like they belong. We do this by embracing our diversity, celebrating our different perspectives, and working towards creating environments that empower our people to bring their whole selves to work. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential by removing any barriers for equal participation. We work with our candidates who are experiencing a disability throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You matter to us! For any questions, please visit the Recruitment Process FAQ.

Posting Notes:Corporate