Director of Sales & Marketing

H; Calgary; On-site; CAD 80,000 - 100,000; Full time

Job summary

A leading boutique hotel group in Calgary seeks a Director of Sales & Marketing to drive revenue and inspire a talented team. Ideal candidates will have 7-10 years of experience in hotel sales and marketing, particularly in the luxury or lifestyle sector. The role includes strategy development, team leadership, and digital marketing oversight. Join a vibrant team dedicated to exceptional guest experiences.

Qualifications

• 7-10 years of progressive experience in hotel sales and marketing.
• Proven track record in luxury or lifestyle hospitality.
• Deep knowledge of the Calgary and Western Canada market preferred.

Responsibilities

• Develop and execute integrated sales and marketing strategy.
• Lead and inspire a high-performing sales and marketing team.
• Build and maintain strategic relationships with key partners.
• Direct digital marketing initiatives, including SEO and social media strategy.
• Represent Hotel Arts Group at trade shows and industry events.

Skills

Leadership

Digital marketing

Relationship management

Negotiation

Communication

Education

Bachelor’s degree in Marketing, Business, or Hospitality Management

Job description

Hotel Arts Group boasts a stylish boutique hotel experience right in the heart of downtown Calgary. We pride ourselves on creating a first class customer experience through our talented team of artisans to make every stay memorable. We pride ourselves on our vision of “A Welcoming Place of Valued Relationships”.

The Director of Sales & Marketing plays a key leadership role within Hotel Arts Group, responsible for driving revenue, shaping the brand story, and inspiring a team to deliver exceptional results. This strategic and hands-on leader oversees all sales, marketing, and communications initiatives for both Hotel Arts and Hotel Arts Kensington.

With a strong grasp of market trends, digital strategies, and relationship-driven selling, the Director of Sales & Marketing will elevate the group’s profile, optimize business mix across segments, and ensure alignment with the company’s creative, guest-focused values.

Duties and Responsibilities

• Develop and execute an integrated sales and marketing strategy to achieve revenue, occupancy, and profitability goals across all business segments (corporate, leisure, group, catering, and F&B)
• Lead and inspire a high-performing sales and marketing team, fostering creativity, accountability, and continuous improvement
• Build and maintain strategic relationships with corporate partners, travel industry professionals, event planners, and community stakeholders
• Lead proactive and reactive sales efforts including prospecting, proposal development, and contract negotiation for group, corporate, social, and event business
• Oversee RFP submissions and participation in preferred partner programs
• Oversee brand positioning and ensure consistent messaging across all platforms—digital, print, PR, and on-property communications
• Direct digital marketing initiatives, including website optimization, SEO, social media strategy, and paid media campaigns
• Oversee marketing material development, from digital assets and collateral to photoshoots, signage, and campaigns that elevate brand storytelling
• Collaborate with operations, revenue management, and F&B leadership to optimize performance and deliver a cohesive guest experience
• Develop annual budgets, forecasts, and performance reports, ensuring data-driven decision making
• Represent Hotel Arts Group at key trade shows, industry events, and media engagements

Qualifications

• A minimum of 7–10 years of progressive leadership experience in hotel sales, marketing, or related disciplines
• Proven track record in luxury or lifestyle hospitality, with deep knowledge of the Calgary and Western Canada market preferred
• Demonstrated success in digital marketing, branding, and revenue growth strategies
• Strong leadership and coaching abilities with a collaborative, team-oriented approach
• Exceptional communication, negotiation, and presentation skills
• Bachelor’s degree in Marketing, Business, or Hospitality Management (or equivalent experience)

Join us at Hotel Arts Group and be part of a vibrant team dedicated to creating memorable experiences and fostering valued relationships!

Please check out our website at www.hotelarts.ca. Only candidates authorized to work in Canada will be considered.

We appreciate all applications, but only those selected for an interview will be contacted.