Director of Product Marketing

Field Effect; Ottawa; Remote; CAD 196,000 - 266,000; Full time

Job summary

Field Effect, a global cybersecurity company, is seeking a Director of Product Marketing to shape how our products are brought to market, tell our story, and help customers understand the value we deliver. This is a highly strategic role at the intersection of our technical and go-to-market teams.

You’ll own product positioning, messaging, and value propositions, lead market research and competitive intelligence, and develop GTM strategies for new products and initiatives.

Qualifications

• Deep cybersecurity industry expertise.
• 10+ years of experience in Product Marketing or related leadership roles within cybersecurity.
• 15+ years working in or alongside cybersecurity analysts or technical roles.
• Experience selling to mid-market and enterprise via direct and channel-led motions (MSPs, VARs).
• Proven success developing product positioning, messaging, and go-to-market strategies.
• Ability to translate complex technical concepts into customer value and business outcomes.
• Advanced stakeholder management and cross-functional collaboration.
• Fluent in using AI for Product Marketing workflows.

Responsibilities

• Own product positioning, messaging, and value propositions across Field Effect's cybersecurity solutions.
• Lead market research and competitive intelligence initiatives, gathering insights on customer needs, market trends, buyer behaviour, pricing, and the competitive landscape.
• Develop and execute go-to-market strategies for new products, features, and strategic initiatives.
• Bridge between technical and go-to-market teams, delivering alignment across stakeholders, and ensuring product innovation is translated into differentiated market positioning, compelling customer messaging, and measurable business results.
• Serve as the voice of the customer and market across the organization, helping shape how products are positioned, communicated, and brought to market.
• Drive sales enablement initiatives, including battlecards, sales playbooks, solution briefs, presentations, and training programs that support pipeline growth and revenue generation.
• Lead analyst relations and market influence programs to strengthen Field Effect's visibility and positioning within the cybersecurity industry.
• Collaborate across Product, Research & Development, Marketing, Sales, and Customer Success teams to ensure consistent messaging and successful product launches.
• Measure and communicate the impact of product marketing programs on awareness, pipeline, adoption, and revenue.
• Build and scale product marketing processes, programs, and team capabilities as the organization grows.

Skills

Cybersecurity expertise

Product marketing leadership

Market research

Sales enablement

Stakeholder management

Storytelling/messaging

AI-enabled workflows

Go-to-market strategy

Education

Bachelor's degree in marketing or related field

Tools

Claude Cowork

Microsoft Copilot

Job description

Field Effect is helping organizations around the world strengthen their cybersecurity posture through powerful, accessible solutions that simplify the complexity of cyber risk.

As we continue to grow, we're looking for a Director of Product Marketing to shape how we bring our products to market, tell our story, and help customers understand the value we deliver. This is a highly strategic role that sits at the intersection of our technical and go-to-market teams.

You’ll be responsible for defining market positioning, leading go-to-market programs, driving competitive and market intelligence, supporting revenue growth through sales enablement, and ensuring our voice in the market remains differentiated and compelling.

Please note: This is a remote role open only to applicants located in Canada or the United States (Massachusetts, New York, or Florida)

What You’ll Do:

• Own product positioning, messaging, and value propositions across Field Effect's cybersecurity solutions.
• Lead market research and competitive intelligence initiatives, gathering insights on customer needs, market trends, buyer behaviour, pricing, and the competitive landscape.
• Develop and execute go-to-market strategies for new products, features, and strategic initiatives.
• Act as the bridge between technical and go-to-market teams, delivering alignment across stakeholders, and ensuring product innovation is translated into differentiated market positioning, compelling customer messaging, and measurable business results.
• Serve as the voice of the customer and market across the organization, helping shape how products are positioned, communicated, and brought to market.
• Drive sales enablement initiatives, including battlecards, sales playbooks, solution briefs, presentations, and training programs that support pipeline growth and revenue generation.
• Lead analyst relations and market influence programs to strengthen Field Effect's visibility and positioning within the cybersecurity industry.
• Collaborate across Product, Research & Development, Marketing, Sales, and Customer Success teams to ensure consistent messaging and successful product launches.
• Measure and communicate the impact of product marketing programs on awareness, pipeline, adoption, and revenue.
• Build and scale product marketing processes, programs, and team capabilities as the organization grows.

Skills & Experience We Look For:

• Deep cybersecurity industry expertise, with a strong understanding of the threat landscape, cybersecurity technologies, buyers, and market trends.
• 10+ years of experience in Product Marketing or related marketing leadership roles within cybersecurity organizations.
• 15+ years working in or alongside cybersecurity analysts or other technical cybersecurity roles.
• Experience within an EDR, MDR, XDR, or adjacent cybersecurity vendor, with a strong understanding of selling to mid-market and enterprise organizations through both direct and channel-led motions, including MSPs and VARs.
• Demonstrated success developing product positioning, messaging, and go-to-market strategies for cybersecurity products and solutions.
• Demonstrated ability to influence business outcomes through product positioning, market strategy, sales enablement, and go-to-market execution.
• Ability to translate complex technical concepts into clear, compelling customer value and business outcomes.
• Experience partnering closely with technical and go-to-market teams, translating deeply technical concepts for personas and stakeholders of varied technical backgrounds.
• Strong understanding of market research, competitive intelligence, sales enablement, and product launch execution.
• Exceptional written, verbal, presentation, and storytelling skills.
• Advanced stakeholder management skills, with a detailed approach to documentation and communication across internal teams to deepen alignment.
• Fluent in using AI for Product Marketing workflows; you should be comfortable using Claude Cowork or Microsoft Copilot in your day to day, and adopting new tooling as needed.
• Bachelor’s degree in marketing, business, communications, or a related field, or an equivalent combination of education and experience.

Why Join Field Effect?

• Be part of a company creating real impact by helping organizations identify, prioritize, and reduce cybersecurity risk.
• Collaborate with some of the industry's leading cybersecurity experts, researchers, and software developers.
• Shape how innovative cybersecurity solutions are positioned, communicated, and brought to market.
• Influence business growth and market strategy at a pivotal stage in the company's evolution.
• Operate with autonomy and accountability in a high-trust, results-oriented environment.
• Work flexibly in ways that fit your life and help you perform at your best, with benefits and rewards that matter.
• When we ask employees what makes Field Effect special, the answer is almost always the same: the people. We hire talented individuals who are not only great at what they do, but great to work with.

If this sounds exciting, we would love to hear from you! Please note that only the candidate(s) selected for the next phase of the hiring process will be contacted directly.

Field Effect is an equal opportunity employer. All qualified applicants are given consideration regardless of race, religion, colour, gender, sex, age, sexual orientation, gender identity, national origin, marital status, citizenship status, disability, veteran status, or any other protected class as provided in applicable employment laws. If you have a disability or special need that requires accommodation, please contact us.

About Us:

Field Effect is a global cybersecurity company on a mission to make intelligence-grade protection accessible to organizations of all sizes. Our managed detection and response platform combines advanced technology with expert insight to help businesses identify risks early, respond quickly, and stay ahead of evolving threats.

Founded by world-class experts, we take a practical, streamlined approach, building intuitive tools and delivering human expertise that helps organizations strengthen their security without added complexity.

We’re building a collaborative, high-performing team that values curiosity, accountability, and continuous improvement. Field Effect has been recognized as one of Canada’s Top 100 Small and Medium Employers and a top employer in Ottawa.