Director of Product

Blurb.fm; Remote; CAD 100,000 - 140,000; Full time

Job summary

A leading content generation company is seeking a Director of Product to steer the product direction and platform strategy. The role involves collaborating with engineering and design teams to create scalable systems that enhance the content lifecycle. Candidates should have 5-10 years of product leadership experience, strong communication skills, and be comfortable operating in high-ownership environments. Experience with prototyping tools like Figma and a sense for intuitive product design are also valuable.

Qualifications

• 5-10 years of product leadership experience.
• Ability to define and drive end-to-end product strategy.
• Experience in early-stage or high-ownership environments.

Responsibilities

• Own product direction and platform strategy.
• Build scalable systems for large catalogs.
• Represent product internally and externally.

Skills

Product leadership experience

Strong product taste

Excellent collaboration skills

Clear communication

Tools

Figma

Job description

Overview

Location: Remote

Reports to: CEO

Team: Product & Engineering

About Blurb.fm At Blurb, we're building revenue-generating content products for the most influential media companies in the world. We scale content from what already exists — turning catalogs and brand assets into high-performing formats for every major platform.

Our mission is simple: help media companies unlock growth through high-volume, high-impact content.

The role

We’re looking for a Director of Product to own product direction and platform strategy at Blurb. This is a hands-on leadership role. You’ll be responsible for turning business needs and high-level ideas into clear product direction, working closely with engineering, design, leadership, and clients to ship systems that scale. The role is primarily product strategy and ownership. Hands-on design skills are a strong plus, but not a requirement.

What You’ll Do

Own product direction & platform strategy

• Own end-to-end product direction across Blurb’s platform
• Translate business goals, deal requirements, and revenue priorities into product strategy
• Decide what to build now vs later, and clearly explain tradeoffs
• Ensure the product effectively supports the entire content and distribution lifecycle, from creation through monetization

Build scalable systems

• Design workflows and systems that scale efficiently across large and complex catalogs
• Partner closely with engineering to define scope, sequencing, and system constraints
• Anticipate reliability, scale, and operational failure points early

Make ideas concrete

• Take vague or high-level ideas and turn them into clear, testable product direction
• Use lightweight artifacts — flows, examples, prototypes — to align stakeholders
• Be comfortable creating quick prototypes (e.g. Figma, low-fidelity mocks, or vibe-coded demos) to demonstrate how things should work

Partner with design & engineering

• Work closely with Product Designers (where applicable) to:
• Frame problems clearly
• Set quality bars
• Give actionable feedback
• Collaborate deeply with engineering on:
• Scope and sequencing
• Tradeoffs between speed, quality, and scale
• Partner with the Design Department focused on template and motion design to:
• Ensure product and design systems stay aligned through the video generation pipeline
• Collaborate day-to-day to troubleshoot, refine, and evolve how product and design systems work together

Represent product internally and externally

• Act as a product voice in client-facing conversations
• Explain product capabilities, constraints, and tradeoffs to non-technical stakeholders
• Help align expectations with what the platform can realistically support
• Balance transparency with protecting the team from overcommitment

Drive alignment and momentum

• Run or contribute to product rituals (e.g. demos, reviews, roadmap discussions)
• Keep the team aligned on priorities and decisions
• Reduce rework by clarifying direction early

What You’ll Bring

• At least 5-10 years of product leadership experience, either as a founder or in a company setting where you owned product direction and outcomes
• Demonstrated ability to define and drive end-to-end product strategy, not just manage execution
• Strong product taste — a clear sense for what makes a product intuitive, cohesive, and high quality
• Systems and platform thinking; you see how parts connect and scale
• Comfort operating with ambiguity and incomplete information
• Excellent collaboration skills with engineering, design, and leadership
• Clear, confident communication of product intent to both internal and external audiences
• Experience thriving in early-stage or high-ownership environments

Bonus points

• Hands-on product design experience (Figma, flows, prototyping)
• Founder or early leadership team background
• Experience with media, content platforms, or creator ecosystems