Director of Marketing Technology

Havas CX Canada; Toronto; Hybrid; CAD 130,000 - 160,000; Full time

Benefits offered by this job

Centralized Downtown Office

Hybrid working environment

Physical & Mental Health Benefits

Dedicated Culture Committee &D 2?

Growth Opportunities & Employer-Paid –

Generous Flex-Time off policy

Paid Parental Top-Up Policy

Dog friendly office

Job summary

Enverta Digital, part of Havas CX Canada, seeks a technically confident leader to strengthen delivery across development, campaign management, platform implementations and data integrations.

You will lead an eight-person team spanning development, campaign management and platform consulting, helping enterprise clients connect customer data with effective engagement through Salesforce Marketing Cloud Engagement and Salesforce Data Cloud.

Qualifications

• 5+ years of experience in MarTech, CRM, marketing automation, or related consulting.
• Hands-on experience implementing Salesforce Data Cloud, Marketing Cloud/Engagement, Loyalty Management, and Adobe Journey Optimizer.
• Strong practical understanding of segmentation, personalization, journeys and QA in MarTech platforms.
• Ability to translate requirements into platform configurations, user stories, acceptance criteria, and implementation guidance.
• Experience leading or coordinating technical delivery across small teams or pods.

Responsibilities

• Lead and develop the team across development, campaign management and platform delivery.
• Manage platform implementations, integrations and delivery plans with stakeholders.
• Provide technical leadership across campaigns, journeys, data integration and QA processes.
• Improve delivery by defining better practices, reusable solutions and team capability.
• Coordinate with architecture, QA and client stakeholders to embed data handling and security requirements into delivery.

Skills

MarTech experience

Salesforce Marketing Cloud

Salesforce Data Cloud

People leadership

Platform integrations

Campaign management

Tools

Salesforce Marketing Cloud Engage

Adobe Journey Optimizer

Braze

Salesforce Loyalty Management

AEP / AJO

Job description

Enverta Digital, part of Havas CX Canada, is looking for a technically confident leader to strengthen delivery across development, campaign management, platform implementations and platform and data integrations.

You will lead an eight-person team spanning development, campaign management and platform consulting, helping enterprise clients connect customer data with effective engagement through Salesforce Marketing Cloud Engagement and Salesforce Data Cloud.

The role will also support delivery across Adobe Experience Platform (AEP), Adobe Journey Optimizer (AJO) and Microsoft Dynamics 365 Customer Insights - Journeys (CIJ). Experience with these platforms is welcomed as an asset, with Salesforce remaining the primary focus.

Reporting to the SVP, Technology Strategy & Delivery, and working closely with the Head of Architecture, you will guide day-to-day execution, develop team capabilities and help ensure client solutions are delivered with quality and consistency.

Your primary focus will be leadership and technical oversight, with hands‑on involvement when needed to review work, resolve complex issues and support the team. You will also help advance our capabilities in Salesforce Agentforce, agentic AI and connected customer experiences.

What you will do

Lead and develop the team

• Manage and coach functional leads and platform consultants across development, campaign management and platform delivery.
• Establish clear priorities, expectations and accountability, supporting performance management, career development and hiring.
• Work with functional leads and project managers to align team capacity and skills with client priorities.

Manage implementations and integrations

• Manage delivery of assigned platform implementations, enhancements, and platform and data integrations with the delivery teams.
• Translate client requirements and architectural direction into actionable implementation plans, estimates and acceptance criteria.
• Partner closely with the Head of Architecture to align implementation decisions with solution design and technical standards.
• Work with project and account teams to manage dependencies, identify risks and maintain realistic delivery commitments.
• Lead client discussions within your remit, communicate recommendations and resolve delivery issues.
• Coordinate with the QA team on test planning, defect resolution and release readiness, ensuring delivery teams provide the documentation and support needed for effective validation.
• Ensure clear deployment plans, operational documentation and handover to support teams.

Provide technical leadership

• Guide delivery across campaigns, journeys, segmentation, personalization and automation.
• Guide platform & data implementation and activation, including data ingestion, mapping, identity resolution, segmentation and connections to engagement platforms.
• Oversee technical execution of integrations between Salesforce, other platforms and enterprise data sources, including validation, monitoring and exception handling.
• Review configurations, campaign logic, SQL and data flows, contributing hands‑on when needed to investigate issues and validate fixes.
• Work with architecture, QA and client stakeholders to embed consent, security and data‑handling requirements into delivery.

Improve delivery and build capability

• Strengthen development, implementation, documentation and deployment practices in partnership with functional leads, Architecture and QA.
• Reduce recurring issues and avoidable rework through better processes, reusable solutions and team development.
• Help identify and deliver practical applications of Salesforce Agentforce, agentic AI and automation.
• Partner with architecture and technical specialists to evaluate new capabilities, working with QA to establish appropriate validation before release.

What success looks like

• Team members and functional leads have clear priorities, accountability and development goals.
• Platform implementations, integrations and campaign work progress reliably, with risks surfaced early and issues resolved effectively.
• Delivery teams and QA collaborate effectively, with clear acceptance criteria, timely defect resolution and well-supported release decisions.
• Architecture, development, campaign management and platform consulting teams work together effectively.
• The team becomes more capable and independent, with fewer recurring defects and less avoidable rework.
• Clients have confidence in your technical guidance and delivery communication.

Required qualifications:

• 5+ years of experience in MarTech, Salesforce, CRM, marketing automation, loyalty, customer engagement platforms, or technical consulting.
• Hands‑on experience implementing or supporting platforms such as Salesforce Data Cloud, Salesforce Marketing Cloud / Engagement, Salesforce Loyalty Management, Adobe Journey Optimizer, Braze, or similar technologies.
• Strong practical understanding of MarTech platform configuration, segmentation, personalization, customer journeys, campaign activation, and platform QA.
• Ability to translate requirements into platform configurations, user stories, acceptance criteria, test scenarios, technical documentation, and implementation guidance.
• Experience working with developers, QA teams, platform specialists, campaign teams, architects, product owners, analysts, and business stakeholders.
• Experience leading or coordinating technical delivery across small teams or pods.
• Strong problem-solving skills and ability to troubleshoot delivery issues across systems.
• Ability to work onsite at client offices in Toronto 1-2 days per week.

About us:

Enverta Digital is a marketing technology and customer engagement consultancy, now part of Havas CX Canada. We specialize in CRM strategy, marketing operations, and MarTech enablement, helping brands design and deliver personalized, data-driven customer experiences across channels. Backed by Havas' global network, Enverta combines deep platform expertise with creative and strategic capabilities to drive measurable business impact.

At Havas Canada our people come first which is why we offer a comprehensive total rewards package including:

• Centralized Downtown Office
• Hybrid working environment
• Physical & Mental Health Benefits
• Dedicated Culture Committee & Diversity Team
• Growth Opportunities & Employer-Paid Professional Development
• Generous Flex-Time off policy
• Paid Parental Top-Up Policy
• Dog friendly office

Additional Information:

This role represents an active vacancy at Havas. You will be joining a collaborative, growth-oriented environment where ideas are encouraged and career development is supported. The base salary range for this position is CAD $130,000 to $160,000, with final compensation determined based on factors such as work location, skills, experience, and background.

Havas uses artificial intelligence-enabled tools to support certain aspects of the recruitment process. All hiring decisions are made by our recruiting and hiring teams.