Director of Marketing

The Security Centre Limited; Vancouver; On-site; CAD 120,000 - 180,000; Full time

Job summary

D3Security, headquartered in Vancouver, is seeking a Director of Marketing to be the VP’s right hand: translate direction into on-time campaigns, technical content that resonates with a buying committee, and programs that are measured and tangible. This is an execution leadership role with real strategic input.

You will own the marketing plan, run the operating cadence, manage demand generation, content and messaging, GEO/SEO, analyst relations, and cross‑functional alignment with sales,

Qualifications

• 6+ years in B2B marketing, with meaningful time in the technology sector.
• Demonstrated ownership of full-funnel B2B programs, not just one channel.
• Working fluency in modern B2B marketing practice: product-led and sales-led motions, buyer intent data, ABM, marketing automation, attribution modelling, lifecycle marketing.
• Practical GEO experience. This is a hard requirement, not a preference.
• Strong technical comprehension to read product architecture docs and translate for multiple personas.
• Hands-on proficiency with HubSpot (or comparable), analytics tools, and CMS platforms.
• People and vendor management experience.
• Excellent written English; you will be edited and you will edit others.

Responsibilities

• Execute and maintain the marketing cadence with planning, standups, launch readiness, retrospectives.
• Act as the VP’s proxy in cross-functional forums with Sales, Product, and Revenue Operations when needed.
• Own end-to-end campaign delivery across paid, email, web, events, and partner channels.
• Collaborate with Sales/BDR to set pipeline targets and following up on buyer signals.
• Maintain the system of record (HubSpot) and ensure robust attribution.

Skills

B2B marketing

Ownership of programs

GEO experience

HubSpot

People management

Written English

Tools

CMS platforms

Job description

Reportsto:VP,Marketing

Location:Vancouver,BC

Type:Full-time,permanent

D3SecuritybuildsMorpheus,anaccountableagenticSOCplatformthatautonomouslytriages,investigates,andhelpsremediatesecurityalertsatenterprisescale.WeareaVancouver-basedcompanysellingintoglobalenterprisesandMSSPs,andourmarketingfunctionisbeingbuiltdeliberately—notinherited.

About the role

TheDirectorofMarketingistheVP’srighthand.WheretheVPsetsdirection,thisrolemakesitreal:campaignsthatshipontime,contentthatlandswithatechnicalbuyingcommittee,programsthatgetmeasuredhonestly,andateamthatknowswhat“done”lookslike.Thisisanexecutionleadershiprolewithrealstrategicinput—notacoordinatorseat,andnotaseatwhereyoucanhidebehindstrategydecks.

Youwillbeaccountableforwhetherthemarketingplanactuallyhappens.

What you’ll own:

Executionandoperatingcadence

• Turntheannualandquarterlymarketingplanintoasequenced,resourced,datedoperatingplan—andholdit.
• Runthemarketingoperatingrhythm:planning,standups,launchreadiness,retros.Surfaceslippageearlyratherthanexplainingitlate.
• ActastheVP’sproxyincross-functionalforumswithsales,product,andrevenueoperationswhenneeded.

Demandgenerationandcampaigns

• Ownend-to-endcampaigndeliveryacrosspaid,email,web,events,andpartnerchannels.
• WorkwithsalesandBDRleadershiponpipelinetargets,buyerintentsignalframeworks,andfollow-updiscipline.
• MaintainHubSpotasthesystemofrecord;insistonattributionthatsurvivesscrutiny.

Contentandmessaging

• Directthecontentengine:whitepapers,battlecards,technicalblogs,casestudies,webcopy,andsalesenablement.
• Enforcemessageconsistencyacrossatechnicalproductwithasophisticatedaudience—CISOs,SOCmanagers,securityarchitects,andprocurementallreaddifferentthingsandneeddifferentproof.
• Protecttechnicalaccuracy.Incybersecurity,imprecisemarketingclaimsarefoundoutquicklyandexpensively.

GEOandsearchvisibility

• Owngenerativeengineoptimization(GEO)asafirst-classdiscipline:howD3andMorpheusarerepresented,cited,andrecommendedbyChatGPT,Claude,Perplexity,GoogleAIOverviews,andotherAIanswerengines.
• Buildandmaintainthestructural,schema,andthird-partycitationworkthatdetermineswhetherweappearinAI-generatedanswers—andtrackitwithrealmeasurement,notvibes.
• CoordinateGEOwithtraditionalSEOandanalystrelations,sincethesethreenowfeedeachother.

Analystandthird-partyvisibility

• Supportanalystrelationsprograms(Gartner,Forrester,Omdia,GigaOm,andindependentresearchers):briefingprep,evidencepackages,submissioncycles,andfollow-through.
• Buildtheevidencebase—proofpoints,competitivedisplacementwins,benchmarkdata—thatmakesthird-partyvalidationpossible.

What you bring

Required Experience

• 6+yearsinB2Bmarketing,withmeaningfultimeinthetechnologysector.Cybersecurity,infrastructuresoftware,orenterpriseSaaSpreferred.
• Demonstratedownershipoffull-funnelB2Bprograms,notjustonechannel.
• WorkingfluencyinmodernB2Bmarketingpractice:product-ledandsales-ledmotions,buyerintentdata,ABM,marketingautomation,attributionmodelling,andlifecyclemarketing.
• PracticalGEOexperience.Thisisahardrequirement,notapreference.YouhaveactuallydoneworktoinfluencehowabrandorproductappearsinAI-generatedanswers,youcanexplainyourapproach,andyoucandescribewhatworked,whatdidn’t,andhowyoumeasuredit.Candidateswithouthands-onGEOworkwillnotbeconsidered.
• Strongtechnicalcomprehension.Youcanreadaproductarchitecturedoc,understandit,andtranslateitforsixdifferentpersonaswithoutflatteningitintomush.
• Hands-onproficiencywithHubSpot(orcomparable),analyticstooling,andCMSplatforms.
• Peopleandvendormanagementexperience.
• ExcellentwrittenEnglish.Youwillbeedited,andyouwilleditothers.

Howyouwork

• Initiative.Youbringproblemswithproposedanswersattached.Youstartthings.
• Creative.Youfindanglesothersmissandarewillingtotestsomethingunprovenwhenthereasoningholds.
• Direct.Yousaywhensomethingisn’tworking,includingwhenit’syourownidea.
• Finisher.Youcaremoreaboutwhatshippedthanwhatwasplanned.

Nicetohave

• Cybersecuritydomainknowledge(SOCoperations,SIEM/SOAR,detectionengineering,oradjacent).
• ExperiencemarketingAIoragenticproducts,includingnavigatingbuyerskepticismaboutAIclaims.
• Channel,MSSP,orpartnermarketingexperience.
• ExperiencemarketingintoEMEA,particularlyDACH,includingdatasovereigntyconsiderations.
• Analystrelationsexperiencewithamajorresearchfirm.

Why this role

YouwillworkdirectlywithaVPwhowillgiveyourealscope,realfeedback,andcreditforyourwork.Theproductisgenuinelydifferentiatedandthecategoryisbeingdefinedrightnow.IfyouwanttobethepersonwhobuildsamodernB2Bmarketingfunctioninafast-movingsecuritycompany—ratherthanmaintainingsomeoneelse’s—thisisthatrole.

D3Securityisanequalopportunityemployer.Wewelcomeapplicationsfromallqualifiedcandidatesandprovideaccommodationsthroughoutthehiringprocessonrequest.