Director of E-Commerce & Digital Marketing

Capital BBQ; Ottawa; On-site; CAD 150,000 - 200,000; Full time

Job summary

A leading BBQ retailer in Ottawa seeks a Director of E-Commerce & Digital Marketing to drive digital growth. The ideal candidate will have over 7 years of experience in e-commerce leadership, a proven record in revenue scaling, and expertise in SEO and analytics. Join us to shape the digital future of BBQing in Canada.

Benefits

Dental insurance

Health insurance

Employee discounts

Flexible work from home options

Qualifications

• 7+ years in senior e-commerce and digital marketing leadership.
• Proven track record of scaling revenue and improving conversions.
• Strong grasp of SEO, UX/UI, and omnichannel strategy.

Responsibilities

• Define and own the digital growth roadmap aligned with business goals.
• Drive online revenue growth and customer acquisition.
• Lead paid, organic, and owned digital channels.

Skills

E-commerce leadership

Digital marketing

SEO expertise

Project management

Data-driven decision making

Team leadership

Tools

Shopify Plus

Klaviyo

Analytics platforms

Job description

Benefits

• Dental insurance
• Employee discounts
• Health insurance

About Us

Capital BBQ, powered by BBQing, is one of Canadas largest and most trusted omni-channel BBQ and outdoor living retailers.

For over 35 years, weve been firing up grills, designing dream outdoor kitchens, and turning backyards into the best rooms in the house. We proudly carry the worlds top BBQ and outdoor living brands and are passionate about great food, great gear, and even better experiences.

This isnt just retail its a lifestyle. From sizzle-filled summer nights and pizza parties to custom outdoor kitchens that become the heart of the home, our products bring people together.

Weve built a strong foundation and growing online presence, but now its time to level up. Our goal is bold : to make BBQing the number 1 trusted destination for outdoor living in Canada. That means not just competing with Amazon and Costco but surpassing them in experience, credibility, and engagement.

If youre excited by the challenge of blending strategy, innovation, and lifestyle to shape the future of a thriving brand, this could be your next stage.

The Role

Were seeking a Director of E-Commerce & Digital Marketing a strategic, hands-on leader who will architect our next phase of digital growth. Youll drive end-to-end digital performance : building awareness and acquisition, optimizing site navigation and conversion, and nurturing loyalty and repeat customers.

Youll develop the strategy and roll up your sleeves to deliver results, leading a high-performing team of specialists and managing the digital roadmap to deliver measurable growth across all channels.

Key Responsibilities

Strategic Leadership

Define and own the digital growth roadmap aligned with business goals.

Drive online revenue growth and customer acquisition with ROI focus.

Collaborate cross functionally with developers, designers, merchants, and operations.

E-Commerce Excellence

Oversee site experience, navigation, and theme optimization to maximize conversions.

Lead UX / UI enhancements and SEO strategy to make BBQing an industry benchmark.

Manage integrations with marketplaces (Amazon, eBay) and platforms (Shopify Plus, Klaviyo, CRM).

Performance Marketing & Analytics

Lead paid, organic, and owned digital channels (Google, Meta, affiliates, email, social).

Build and optimize campaigns to drive traffic, engagement, and sales.

Establish a data-driven culture with rigorous reporting and continuous improvement.

Brand, Content & Community

Oversee brand storytelling, content creation, and campaigns.

Scale CRM, loyalty, and personalized retention programs.

Partner with vendors on co-op promotions and collaborations.

Team Leadership

Recruit, mentor, and manage e-commerce and marketing professionals.

Foster an innovative, accountable, customer-obsessed culture.

Qualifications

7 plus years in senior e-commerce and digital marketing leadership (retail or consumer goods preferred).

Proven record of scaling revenue, improving conversions, and enhancing UX.

Expertise with Shopify Plus, Klaviyo, and analytics platforms.

Strong grasp of SEO, UX / UI, and omnichannel strategy.

Skilled in performance marketing, budgeting, and data-driven decisions.

Exceptional leadership, communication, and project management skills.

Analytical, ROI-focused thinker with business discipline.

Passion for BBQ culture and outdoor living is a major plus!

What We Offer

The chance to shape the digital future of Canadas BBQ leader.

A supportive, entrepreneurial culture where ideas have impact.

Competitive compensation with performance-based bonus.

Comprehensive health and benefits plan.

Exclusive employee discounts on top BBQ and outdoor living gear.

Join us in building Canadas number 1 destination for outdoor living and help us fire up a new era of digital growth.

Flexible work from home options available.