Director of Digital Marketing (Remote, Winnipeg)

Blacksmith Agency LLC; Winnipeg; Remote; CAD 120,000 - 180,000; Full time

Job summary

Blacksmith Agency LLC in Canada is seeking a Director of Digital Marketing to lead the PPC and SEO functions. You will manage the PPC strategist and SEO strategist, set quality standards, and own client results and reporting.

This is a management seat with accountability for growth, attribution accuracy, and strategic channel allocation. Three conversations, a recruiter screen, and a founder interview outline the process.

Qualifications

• 7+ years across paid media and SEO.
• Deep knowledge of Google Ads, GA4, Search Console, Meta and Microsoft Ads.
• Experience leading multiple accounts and client-facing ownership.

Responsibilities

• Own KPI quality, reviews, and performance thresholds for the PPC and SEO teams.
• Define reporting standards and ensure honest client reporting.
• Lead account risk diagnosis and direct the strategists to fix issues.
• Strategize channel allocation and budget priorities as accounts scale.
• Prepare hiring plans and conduct first-round interviews within a quarter.

Skills

Leadership

Client-facing

Strategic planning

Tools

Google Ads

GA4

Search Console

Meta Ads

Microsoft Ads

Job description

Blacksmith Agency runs PPC and SEO for clients across multifamily, B2B and technical verticals. As Director of Digital Marketing you lead that department. The PPC strategist and the SEO strategist report to you and they are the specialists in their channels. Right now nobody owns this function, which is the whole reason this seat is open.

Blacksmith Agency

• Marketing
• Full time
• Remote (USA, Canada or South Africa)

About The Role

Blacksmith Agency runs PPC and SEO for clients across multifamily, B2B and technical verticals. As Director of Digital Marketing you lead that department. The PPC strategist and the SEO strategist report to you and they are the specialists in their channels. Right now nobody owns this function, which is the whole reason this seat is open.

This is a management seat, not a senior individual contributor one.

What You Own

• The PPC strategist and the SEO strategist: their quality bar, their development, their reviews, and the call when someone is not going to get there.
• The standard the work is held to. What a good audit looks like, what gets checked before work leaves the agency, how an account is reported. You write it and you hold two specialists to it.
• Client results across the whole function, including whether our reporting is honest. Nobody here is auditing attribution and GA4 accuracy today.
• The escalation when an account is at risk. You diagnose it, you direct the strategist who fixes it, and you are on the call with the client.
• Channel strategy and where budget goes as accounts scale.
• What we tell sales we can credibly deliver, before it gets sold.
• The hiring plan for the department, and first-round interviews for your own team, within about a quarter.

What You Need

• Strategists or specialists who have reported to you, where their reviews, their development and the decision when someone was not working out were yours. Managing accounts is not this.
• 7+ years across paid media and SEO. Owning one channel while sitting beside the other does not count here.
• Enough depth in Google Ads, GA4, Search Console, Meta and Microsoft Ads to tell good work from work that merely looks good. That is a lower bar than doing it and a higher bar than reading a report.
• One account you turned around that you can talk through: the metric, the figure before, the figure after, and why the change worked. Whose hands were on the keyboard matters far less than whether the diagnosis was yours.
• Comfortable being the client-facing owner when an account is underperforming. That call comes to you, not to the strategist.
• Agency experience carrying many accounts at once.

Process

Three conversations, then a decision. A thirty minute screen with our recruiter, a first round with the founder this seat reports to, and a final. No take-home project and no panel interview.