Director of Digital Growth & AI Marketing (Canada)

ADP; Mississauga; On-site; CAD 120,000 - 160,000; Full time

Job summary

A leading HR services provider in Canada seeks a Director of Digital Marketing to lead digital demand generation. This role will manage a significant budget and drive performance across channels such as SEO, SEM, and affiliate marketing. Ideal candidates will have 6+ years of relevant experience and a proven track record of working with senior leaders to translate digital strategies into business outcomes. This position offers high visibility and the opportunity to influence marketing efforts at a national scale.

Qualifications

• 6+ years of experience in digital or performance marketing.
• Proven success across SEO, SEM, and affiliate channels.
• Experience managing a mid-seven-figure digital marketing budget.

Responsibilities

• Own digital demand generation for inbound sales in Canada.
• Manage and optimize an annual digital marketing budget.
• Align demand generation plans with revenue goals.

Skills

SEO

SEM

Affiliate marketing

Generative AI

Data-driven decision-making

Performance analysis

Job description

A leading HR services provider in Canada seeks a Director of Digital Marketing to lead digital demand generation. This role will manage a significant budget and drive performance across channels such as SEO, SEM, and affiliate marketing. Ideal candidates will have 6+ years of relevant experience and a proven track record of working with senior leaders to translate digital strategies into business outcomes. This position offers high visibility and the opportunity to influence marketing efforts at a national scale.