Director of Demand Gen (Remote) — Growth Leader

Modern Campus; Toronto; Remote; CAD 120,000 - 150,000; Full time

Job summary

A leading educational technology company is seeking a Director of Demand Generation to drive strategic marketing efforts. The role requires significant experience in B2B SaaS marketing and demand generation leadership. Responsibilities include executing multi-channel strategies, leading a marketing team, and aligning campaigns with business objectives. The base salary ranges from $120,000 to $150,000, and the company supports a remote-first work environment.

Benefits

Rewards and recognition programs

Learning and development opportunities

Qualifications

• 8–12+ years of B2B SaaS marketing experience, with at least 3 years in demand generation leadership.
• Proven success developing integrated, multi-channel marketing campaigns.
• Deep experience with analytics and ABM or intent data platforms.

Responsibilities

• Define and execute a multi-channel demand generation strategy.
• Oversee campaign development across various media.
• Lead and develop a high-performing marketing team.

Skills

B2B SaaS marketing experience

Analytical mindset

Leadership skills

Project management

Education

Bachelor’s degree in Marketing, Business, or related field

Master’s or MBA preferred

Tools

HubSpot

Salesforce

Google Analytics

Job description

A leading educational technology company is seeking a Director of Demand Generation to drive strategic marketing efforts. The role requires significant experience in B2B SaaS marketing and demand generation leadership. Responsibilities include executing multi-channel strategies, leading a marketing team, and aligning campaigns with business objectives. The base salary ranges from $120,000 to $150,000, and the company supports a remote-first work environment.