Director, MarTech & Personalization — Hybrid Leader

Manulife; Southwestern Ontario; Hybrid; CAD 105,000 - 191,000; Full time

Job summary

A leading international financial services provider is looking for a Director of MarTech & Personalization to lead the digital transformation of their personalization ecosystem. The role involves shaping the strategy and delivery of customer-centric marketing technologies and collaborating with teams to enhance marketing performance. Ideal candidates will have 8+ years of experience with digital initiatives and Adobe platforms, as well as strong leadership skills. This is a hybrid position based in Ontario with a competitive salary range of $105,750 – $190,350 CAD.

Benefits

Health and dental benefits

Mental health support

Retirement savings plans

Paid time off program

Qualifications

• 8+ years of experience in leading digital transformation and marketing technology initiatives.
• Proven experience with Agile teams and project management tools.
• Exceptional communication and collaboration skills.

Responsibilities

• Lead MarTech initiatives ensuring alignment with objectives.
• Drive adoption of new platforms across teams.
• Consult on personalization and marketing strategy.
• Mentor teams on decisioning and optimization practices.
• Oversee project timelines and budgets.

Skills

Leadership

Digital transformation

Stakeholder engagement

Agile methodologies

Adobe platforms

Education

Post-secondary degree in marketing, business, or technology

Tools

Adobe Experience Platform

JIRA

Confluence

Workfront

Job description

A leading international financial services provider is looking for a Director of MarTech & Personalization to lead the digital transformation of their personalization ecosystem. The role involves shaping the strategy and delivery of customer-centric marketing technologies and collaborating with teams to enhance marketing performance. Ideal candidates will have 8+ years of experience with digital initiatives and Adobe platforms, as well as strong leadership skills. This is a hybrid position based in Ontario with a competitive salary range of $105,750 – $190,350 CAD.