Director, Marketings & Comms - Market

TIFF; Toronto; On-site; CAD 90,000 - 120,000; Full time

Job summary

A cultural organization in Toronto, dedicated to film, is seeking a Director of Marketing & Comms to shape their brand globally. The successful candidate will lead integrated marketing strategies and campaigns, enhancing TIFF's presence in the entertainment industry. Candidates should possess strong marketing leadership experience, with a focus on B2B dynamics and brand storytelling, along with proven analytical skills.

Qualifications

• 7-10 years of experience in marketing leadership for large-scale events or similar organizations.
• Experience developing creative briefs and evaluating concepts is a must.
• Strong understanding of B2B marketing dynamics and brand storytelling for global audiences.

Responsibilities

• Develop and own the overarching marketing and communications strategy.
• Lead the development and execution of multi-channel campaigns.
• Define key marketing KPIs and dashboards to track performance.

Skills

Strategic branding

Campaign management

Data analytics

B2B marketing

Communication skills

Education

Bachelor’s or Master’s degree in Marketing, Communications, or Business Administration

Tools

Google Analytics

Salesforce

HubSpot

Job description

DIRECTOR- MARKETING & COMMS - MARKET

Permanent Full-time

TIFF - THE MARKET

TIFF is a charitable, cultural organization dedicated to presenting the best of international and Canadian cinema and creating transformational experiences for film lovers and creators of all ages and backgrounds in our home - TIFF Lightbox. Our mission: To transform the way people see the world, through film.

TIFF: The Market will expand TIFF’s presence as a global hub for screen-based storytelling and reinforce its role as a global entertainment industry leader. It will connect creators, buyers, and audiences, while elevating Canadian and international talent and fostering collaboration across film, series, and innovative content.

TIFF is committed to embracing diversity and treating all individuals with respect, dignity and fairness by removing physical, social and economic barriers to participation.

We encourage you to reflect on the land that you are on, who the traditional keepers of the land are, what the treaty relationship is, or if it’s unceded territory. TIFF is located on the Treaty Lands and Territory of the Mississaugas of the Credit and the traditional territory of the Anishinaabe, the Wendat, and the Haudenosaunee. We are grateful to work on this land.

We are currently hiring for the position of:

DIRECTOR MARKETING & COMMS - MARKET

The Director Marketing & Comms - Market is a senior strategic and operational role responsible for shaping, amplifying, and evolving the Market’s brand identity and presence on the world stage.

This role overs…

RESPONSIBILITIES

Strategic & Brand Leadership

• Develop and own the overarching marketing and communications strategy for the Market, ensuring it drives lead generation, pipeline…
• Translate business goals into targeted campaigns that expand brand reach, elevate international awareness, and generate measurable revenue.
• Steward the Market’s brand identity, messaging, and tone across all digital, print, and experiential touchpoints, ensuring a unified and recognizable global presence.
• Partner with the Head…
• Translate business goals into …
• Identify new segments, markets, and growth opportunities through competitive analysis, trend tracking, …
• Shape strategic narratives and campaigns that amplify TIFF: The Market’s core themes of innovation, inclusivity, global collaboration, and creative commerce.
• Develop and manage the annual marketing budget, ensuring optimal allocation across events, media, and creative initiatives.

Campaigns, Communications & Content

• Lead the development and execution of multi‑channel campaigns (digital, PR, content, social media, advertising) that engage buyers, creators, funders, distributors, and technology leaders.
• Collaborate with internal teams and external vendors (creative agencies, PR and Media agencies) to deliver compelling campaigns from concept to delivery.
• Manage the design, content, and messaging across all touchpoints: website, newsletters, social, advertising, and on‑site branding, ensuring a consistent and globally recognizable brand voice.
• Oversee PR and communications strategies for the Market in close collaboration with TIFF VP‑ PR & Comms, including proactive media outreach and reactive issue management, to maintain credibility and visibility across global press.
• Oversee and work closely with TIFF VP‑ PR & Comms for Market’s public relations, media engagement, and press response to maintain strong visibility and brand reputation globally.

Partnerships, Sales Integration & Revenue Growth

• Co‑Create and lead marketing strategies that highlight and commercialize Market assets such as passes, screenings, pavilions, programs and branded experiences ensuring partners and sponsors are fully integrated into the Market narrative.
• Collaborate with Sales and Head of Market on pricing strategies, asset positioning, and performance tracking to ensure marketing efforts contribute directly to revenue outcomes.
• Lead the creation of targeted sales campaigns and marketing collateral that enhance visibility for sales assets, screenings, and delegate packages.

Data, Insights & Measurement

• Define key marketing KPIs and dashboards to track campaign performance, delegate conversion, and ROI.
• Use analytics and CRM tools (Google Analytics, Salesforce, HubSpot) to measure effectiveness, generate insights, and inform strategy refinement.
• Continuously assess brand growth and audience engagement through qualitative and quantitative data, translating insights into actionable improvements.

JOB GRADE & SALARY

• Job Grade Salary Range/Annually: $90,000-$120,000

TARGET CONTRACT DATES

• Immediate or upon availability

WORK LOCATION

• Office Location: 350 King Street West, Toronto, ON M5V 3X5
• Weekly in-office requirements:
  • Minimum 2 days (1st November – 30th April)
  • Minimum 3 days (1st May – 31st October)
• Festival Office Requirements: Full Time during Festival

MINIMUM REQUIREMENTS

• Bachelor’s or Master’s degree in Marketing, Communications, or Business Administration.
• 7-10 years experience in marketing leadership for large-scale events, markets, film festivals, trade fairs, or entertainment/media organizations.
• Experience developing creative briefs and evaluating concepts / final executions a must
• Demonstrated success in delivering integrated MARCOM strategies that drive measurable growth and brand engagement.
• Education in graphic design, video production, film, literature or related creative arts is considered an asset.
• Experience working with a marketing team and taking responsibility for strategically‑driven campaign work.
• Experience working cross‑functionally with programming, sales, communication and business teams
• Strong understanding of B2B marketing dynamics, delegate acquisition, and brand storytelling for global audiences.
• Exceptional presentation, written, and communication skills with strong interpersonal skills.
• Highly organized and goal‑oriented, with flexibility needed to shift gears quickly as organizational events impact creative activities.
• Excellent problem‑solving skills with sound decision‑making and analytical skills.
• Inspiring creative collaborator who is able to work with equal efficiency independently.
• Self‑motivated individual with a professional and trusted public demeanor who is able to generate and clearly present communications.
• Bilingualism (English/French) is an asset but not a requirement

HOW TO SUBMIT & APPLICATION DEADLINE

• All applications must be submitted online through TIFF’s Career Centre.
• Please upload your cover letter and resumé as PDF(s)

CLOSING

We thank everyone who applies for their interest, but only candidates selected for an interview are contacted.

Candidates must be legally able to work in Canada at this time. TIFF regrets that it is unable to sponsor employment visa; however, TIFF considers and welcomes individuals on time‑limited visa status for this position. For consideration to those on time‑limited visa status, your visa must allow you to complete the full contract.

Please send any questions via e‑mail only to [e-mail].

TIFF is committed to fostering an inclusive and accessible environment where employees feel valued and respected, and where every employee has the opportunity to realize their potential. As such, we welcome and encourage applicants who identify as racialized persons, Indigenous persons, persons with disabilities, and persons across the spectrum of sexual orientation and gender identities.

If you are a person with a disability and require accommodation and/or assistance during the application process, please contact us in advance at [e-mail]. We strive to provide reasonable accommodations whenever requested.