Director, Lifecycle Marketing & Loyalty

Range; Toronto; On-site; CAD 100,000 - 130,000; Full time

Job summary

A leading travel company in Toronto seeks a Director of Lifecycle Marketing to drive customer retention and engagement across various brands. This strategic role involves designing personalized customer journeys and overseeing data-driven lifecycle campaigns to transform one-time travelers into lifelong clients. Ideal candidates will have extensive experience in CRM and loyalty within luxury travel, and a passion for exceptional customer experiences.

Qualifications

• 8–10+ years in CRM, lifecycle, retention, or loyalty within luxury travel, hospitality, or premium consumer brands.
• Proven track record driving repeat traveller growth, retention, or CLV improvements at scale.
• Passion for travel, personalization, and exceptional guest experiences.

Responsibilities

• Lead Kensington’s lifecycle, loyalty, retention, and repeat-traveler strategy across all brands.
• Architect and optimise automated workflows across pre-trip, on-trip, and post-trip journeys.
• Oversee the Manager and Coordinator, Email Marketing in delivering segmented, automated campaigns.

Skills

CRM expertise

Data literacy

Excellent communication

Leadership skills

Cross-functional influence

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Job description

A leading travel company in Toronto seeks a Director of Lifecycle Marketing to drive customer retention and engagement across various brands. This strategic role involves designing personalized customer journeys and overseeing data-driven lifecycle campaigns to transform one-time travelers into lifelong clients. Ideal candidates will have extensive experience in CRM and loyalty within luxury travel, and a passion for exceptional customer experiences.