Director - Growth Marketing - Canada (Remote)

Maropost; Toronto; Remote; CAD 70,000 - 85,000; Full time

Job summary

A dynamic B2B SaaS company in Toronto is seeking a Growth Marketer to own and optimize inbound lead generation across multiple territories. Candidates should have 3-6 years of experience in growth marketing, particularly within the SaaS space. The role requires a strong analytical mindset, familiarity with PLG funnels, and experience with tools like HubSpot and Google Ads. This is an opportunity to join a fast-growing company characterized by customer obsession and rapid innovation.

Qualifications

• 3-6 years of experience in growth marketing or demand generation.
• Hands-on experience with B2B SaaS marketing and PLG funnels.
• Strong understanding of PQLs and activation metrics.

Responsibilities

• Own inbound lead generation across global territories.
• Apply growth hacking methodologies to drive demand.
• Design and execute campaigns to convert trials to paid.

Skills

Growth marketing

Demand generation

Analytical skills

Technical proficiency

Creativity

Tools

HubSpot

Google Ads

LinkedIn Ads

SEO tools

Amplitude

Job description

Everything we do is for our customers!

Featured on Deloitte's Technology Fast 500 list and G2's leaderboard, Maropost offers a unified commerce experience that our customers need, transforming ecommerce, retail, marketing automation, merchandising, helpdesk and AI operations with one platform designed to scale for fast-growing businesses. With a relentless focus on our customers’ success, we are motivated by customer obsession, extreme urgency, excellence and resourcefulness to power 5,000+ global brands while we head to 100,000+.

Driven by the same customer-centric mentality as above, we empower businesses to achieve their goals and grow alongside us. If you're a driver and not passenger and are ready to make a significant impact and be part of our transformative journey, Maropost is the place for you.

The Opportunity

Thrive on change and grow beyond limits! We are looking for a bold thinker who sees a chance to learn and define what's possible with every challenge! Ready to make an impact? Welcome to Maropost and you can turn ideas into action!

We’re seeking a highly technical, analytical, and creative Growth Marketer with the focus on continuously increasing the Marketing Qualified Leads (MQLs).

This role requires hands‑on experience in B2B SaaS, including deep familiarity with PLG (product‑led growth) funnels, self‑serve/free trial acquisition, and the nuances of hybrid sales‑assisted + PLG conversion paths. You’ll apply growth hacking principles—rapid testing, automation, funnel optimization, unconventional tactics—to scale both trial activations and marketing‑driven pipeline.

What You’ll be Responsible for

• Own inbound lead generation across three global territories, optimizing MQL volume, quality, and conversion.
• Apply growth hacking methodologies to rapidly test new tactics, channels, and automations that drive inbound demand.
• Build and optimize acquisition funnels for PLG motions, including free trials, freemium signups, activation, and expansion paths.
• Design and execute campaigns that drive trial starts, and trial‑to‑paid conversions.
• Run growth experiments across SEO, paid media, website optimization, retargeting, social, and lifecycle marketing.
• Build and maintain dashboards that track MQLs, PQLs, trial activations, conversion rates, and funnel performance.
• Utilizing data provide recommendations and propose changes that will increase performance and conversation rates.
• Collaborate with product, marketing, and RevOps to architect onboarding flows, nurture sequences, and activation paths that improve trial success.
• Optimize lead scoring, routing, attribution, and MQL/PQL acceptance rates.
• Run A/B and multivariate tests across CTAs, landing pages, ads, onboarding flows, and trial funnels.

What You’ll need to bring to Maropost

• Between 3 – 6 years of growth marketing or demand generation experience at a B2B SaaS software company is mandatory.
• Must have experience driving global SaaS demand generation.
• A growth-oriented B2B SaaS marketer with a hacker’s mindset—curious, creative, analytical, and scrappy.
• Experienced with PLG motions, trial-based acquisition, and self‑serve onboarding funnels.
• Highly technical and capable of using automation, APIs, and MarTech tools to create scalable growth systems.
• Obsessed with funnel metrics, experimentation, and improving conversion rates.
• Proven experience driving inbound MQL growth and supporting PLG or hybrid sales motions.
• Hands‑on success in free trial acquisition, onboarding optimization, and trial‑to‑paid conversion.
• Strong understanding of PQLs, activation metrics, product analytics, and PLG success indicators.
• Experience with marketing automation (HubSpot), analytics tools (Amplitude), and experimentation frameworks.
• Proficiency in paid acquisition (Google, LinkedIn), SEO, CRO, retargeting, and funnel optimization.
• Ability to write high‑conversion SaaS copy—for ads, landing pages, onboarding, and nurture flows.
• Skilled in analyzing data, running A/B tests, building dashboards, and extracting actionable insights.
• Experience in MarTech or customer engagement platforms.
• Familiarity with product analytics tools (Mixpanel, Amplitude, Pendo).
• SQL or advanced data handling skills.
• Experience scripting automations or building small growth tools.
• You exemplify Maropost’s Values:
  • Customer Obsessed
  • Extreme Urgency
  • Excellence
  • Resourceful

Message from the Founders: Maropost is looking for builders—people who want to drive our business forward at all costs in order to achieve the goals we have both short and long term for the results and outcomes that that will bring to us all.

If that isn’t for you that’s ok, for those of you that it is please get in touch with us!