Director, Ecommerce and Marketing Analytics

Sur La Table; Canada; On-site; CAD 177,112 - 197,548; Full time

Benefits offered by this job

Mentorship from leadership

AI skill-building opportunities

Competitive benefits package

Job summary

Sur La Table is looking for a Director, Ecommerce and Marketing Analytics in Canada. The role involves being the analytical leader across various business functions, using data insights to drive strategic decisions. Candidates should have over 8 years of experience in analytics, strong SQL skills, and leadership capabilities. The position includes a competitive salary range of $130,000 – $145,000 plus bonuses, with a focus on leveraging AI for company-wide analytics. Candidates near Toronto are preferred.

Qualifications

• 8+ years of experience in Analytics, Strategy, or Data Leadership roles.
• Strong experience in commerce-driven businesses like retail and eCommerce.
• Demonstrated ability to translate complex data into clear stories for executives.

Responsibilities

• Serve as the primary analytics leader across various functions.
• Own integrity and governance of core datasets used across platforms.
• Leverage AI for advanced analytics and insight workflows.

Skills

Analytics experience

Leadership skills

SQL expertise

AI-enabled analytics

Ecommerce knowledge

Data storytelling

Tools

Heap

Job description

Sur La Table is seeking a Director, Ecommerce and Marketing Analytics to define how data, insight, and AI drive decision-making across the company.

This role serves as the analytical hub of the organization, supporting eCommerce, Marketing, Finance, Retail, Merchandising, Inventory Planning, and Operations. While embedded within the eCommerce organization, the mandate of this role is company-wide: to transform data into insight, insight into implications, and implications into clear recommendations that drive action. This is not a reporting role; it is a foundational leadership role responsible for establishing analytical standards, governing AI‑enabled workflows, ensuring data integrity, and elevating how decisions are made across the business. This position will report into the Senior Director of Ecommerce.

Company‑Wide Insight Leadership

• Serve as the primary analytics leader across eCommerce, Marketing, Finance, Retail, Merchandising, Inventory Planning, and Operations.
• Own problem definition for analytics — determining which business questions matter and what decisions insights should inform.
• Move analysis beyond “what happened” to “why it happened,” “how it happened,” and “what we should do next.”
• Proactively mine data to identify risks, opportunities, inefficiencies, and performance drivers.
• Influence senior leaders through clear implications and actionable recommendations.

Data Integrity, Metrics & Standards

• Own the integrity, governance, and usability of core commerce, customer, and operational datasets across platforms (eCommerce, POS, CDP, email, data warehouse).
• Validate insights using business context and commercial logic — not just technical correctness.
• Define, document, and continuously evolve company‑wide KPI frameworks in partnership with Finance and functional leaders.
• Identify and resolve cross‑functional metric misalignment to ensure a single, trusted understanding of performance.
• Establish standards for data quality, documentation, and analytical transparency across the organization.

AI‑Enabled Analytics & Insight Workflows

• Leverage AI as a core component of advanced analytical work, including hypothesis generation, exploratory analysis, pattern detection, insight synthesis, and narrative development.
• Design, operationalize, and scale repeatable AI‑assisted workflows that support recurring company‑level decisions (growth, margin optimization, inventory productivity, forecast alignment).
• Establish validation frameworks to pressure‑test AI‑generated outputs against source data, historical performance, customer behavior, and commercial logic.
• Embed AI‑enabled insights into planning, forecasting, and executive performance reviews.
• Promote responsible, explainable, and outcome‑driven AI usage across analytics workflows.

Web, Customer & Commerce Analytics (Heap)

• Own web and digital analytics strategy using Heap, including funnel performance, customer journey analysis, and conversion optimization.
• Ensure tracking integrity and event schema accuracy, including review of structured data formats (e.g., JSON, data layers) in partnership with Product Engineering.
• Translate behavioral data into commercial implications that influence merchandising, marketing, inventory, and operational decisions.
• Ensure behavioral insights are aligned with downstream systems and financial realities.

Cross‑Functional Integration

• Reconcile demand, margin, inventory, and operational perspectives into cohesive performance narratives.
• Support planning, forecasting, and performance alignment across Finance, Retail, Merchandising, and Operations.
• Challenge assumptions and reframe business narratives using data‑backed insight.
• Serve as a connector between commercial strategy and operational execution.

Leadership & Enablement

• Establish analytical standards that prioritize clarity, trust, commercial relevance, and decision impact.
• Reduce reactive ad‑hoc work by building scalable, decision‑focused reporting and automation frameworks.
• Design the structure, workflows, and expectations for the analytics function.
• Hire, mentor, and develop junior analytics talent once foundational systems are established.
• Champion a modern, insight‑driven analytics culture across the company.

What you bring

• 8+ years of experience in Analytics, Strategy, or Data Leadership roles.
• Demonstrated experience leading analytics across multiple business functions.
• Strong experience in commerce‑driven businesses (retail, eCommerce, CPG, marketplace).
• Comprehensive knowledge of all traffic acquisition channels and their downstream impact on site behavior, using that expertise to develop reliable forecasts that drive strategic decision‑making.
• Advanced SQL and strong analytical modeling capabilities.
• Demonstrated experience designing and governing AI‑enabled analytics workflows.
• Strong capability to pressure‑test AI‑generated insights against data, customer behavior, and commercial logic.
• Hands‑on expertise with Heap or similar event‑based web analytics platforms.
• Comfort working with structured data formats (e.g., JSON), event schemas, and data instrumentation.
• Experience defining KPI frameworks and resolving cross‑functional metric misalignment.
• Proven ability to translate complex data into clear, compelling stories that inform and influence executive decision‑making — moving leadership from insight to action with confidence and conviction.
• Track record of proactive insight generation, not reactive reporting.
• Ability to work standard Eastern Time business hours.

Benefits

• Executive Access: Work directly with brand CEOs and senior leadership, solving real business problems and earning mentorship from top operators.
• AI‑First Skill Building: Get hands‑on with the most advanced AI tools in the market. From automation to prompt engineering, you’ll build a modern tech stack that sets you apart in any industry.
• Accelerated Career Path: High performers are quickly entrusted with greater responsibility, new challenges, and leadership opportunities across our portfolio of brands.
• Competitive benefits: Paid time off policies, 401(k)/RRSP match, medical/dental/vision and a variety of supplemental policies, and employee discounts at our portfolio companies.

Salary

• Annual salary range: $130,000 – $145,000 plus bonus.

Our preference is for candidates who reside near our hub in Toronto.

The CSC family of brands provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, provincial, state or local laws.

The CSC family of brands is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need assistance or accommodation due to a disability, please contact [email protected].