Director, E-commerce Business Performance & Commercialization

Socket.dev; Toronto; Hybrid; CAD 180,000 - 210,000; Full time

Benefits offered by this job

Discount program

Employee Stock Ownership Plan

Health benefits

Learning & development

Parental leave top-up

Paid vacation

Job summary

Sobeys Inc. is seeking a Director of E-commerce Business Performance & Commercialization to lead our e-commerce performance and growth across banners.

You will drive revenue, conversion, and profitability while translating digital strategy into actionable banner plans, and you will coordinate teams across marketing, digital experience, CRM, merchandising, and analytics to achieve measurable results. The role oversees Farm Boy Ecommerce and Voila partnerships, with a focus on aligning priorities,

Qualifications

• Undergraduate degree required; MBA preferred.
• Strong experience leading e-commerce, digital commerce, or retail leadership; B2C required; B2B a plus.

Responsibilities

• Own banner-level revenue, conversion, acquisition, retention and profitability metrics.
• Translate enterprise strategy into banner roadmaps, campaigns and initiatives.
• Lead cross-functional planning across Marketing, Digital Experience, CRM, Merchandising and Analytics.
• Partner with banner leadership to align priorities and ensure delivery of goals.
• Drive promotional planning and trading rhythms with banner teams.
• Monitor KPIs, analyze performance drivers and run test-and-learn initiatives to optimize outcomes.
• Lead the Farm Boy E-commerce team, including Instacart storefront merchandising and CRM.
• Oversee Voila brand marketing partnerships (e.g., Scotia and Scene+).
• Lead B2B E-commerce strategy including customer acquisition and account management.

Skills

E-commerce leadership

Strategic thinking

Cross-functional leadership

Data-driven decisions

P&L management

Communication skills

Stakeholder management

Analytical mindset

Education

Bachelor's degree

MBA preferred

Job description

Embark on a rewarding career with Sobeys Inc., celebrated among Canada’s Top 100 employers where your unique contributions drive success.

Overview

We are looking for a strategic and commercially minded Director, E-commerce Business Performance & Commercialization to lead E-commerce business performance and accelerate growth across our banners. This role will be accountable for delivering revenue, conversion, customer, and profitability outcomes, while translating enterprise digital strategy into clear priorities and actionable plans.

The Director will bring together teams across Performance Marketing, Digital Experience, CRM, Merchandising, Analytics, and our banner organizations to ensure we are aligned on priorities, moving with pace, and delivering measurable business results.

Here’s what you’ll be focusing:

• Own E-commerce Business Performance (Banner-Level): Accountable for delivering key business KPIs, including revenue, conversion, acquisition, retention, and profitability for assigned banner(s); monitors performance and drives corrective actions as needed.
• Translate Strategy into Execution Plans: Converts enterprise digital strategy into clear banner-level roadmaps, campaigns, and initiatives; ensures alignment of priorities across functions to deliver business outcomes.
• Lead Cross-Functional Orchestration & Planning: Coordinates across Performance Marketing, Digital Experience, CRM, Merchandising, and Analytics teams to execute integrated plans; ensures alignment of activities to business priorities and leads annual planning and briefing.
• Partner with Banner & Stakeholder Teams: Acts as the primary interface between E-commerce and banner leadership; builds alignment on priorities and ensures delivery against shared goals.
• Drive Commercial Planning & Execution: Leads promotional planning, campaign prioritization, and trading rhythms in partnership with banner teams; aligns digital activity with marketing and merchandising strategies.
• Manage Performance & Drive Optimization: Tracks KPIs, analyzes performance drivers, and identifies optimization opportunities; leads test-and-learn initiatives to improve business outcomes.
• Lead the Farm Boy E-commerce Team: Oversees the dedicated Farm Boy E-commerce team, including Instacart Storefront Pro site merchandising and related functions such as CRM.
• Own Brand Marketing for Voila: Executes the Voila brand strategy and oversees key strategic partnerships, including Scotia and Scene+.
• Own E-commerce B2B Strategy & Execution: Leads B2B E-commerce strategy and execution, including customer acquisition and account management.

What you should have:

• Undergraduate degree in a related discipline and a minimum of 10 years of relevant work experience; MBA preferred.
• Strong experience in E-commerce, digital commerce, or retail business leadership; B2C experience is required and B2B experience is an asset.
• Proven experience leading and developing high-performing teams.
• A track record of delivering measurable business outcomes, including revenue growth, conversion, customer acquisition, and retention.
• Experience working cross-functionally and influencing stakeholders within a complex, matrixed organization.
• Strong analytical and commercial acumen, with the ability to translate data and insights into business decisions; P&L accountability is an asset.
• Experience leading complex initiatives and managing diverse stakeholder groups.
• Exceptional communication, influencing, and relationship-building skills.

#LI-Hybrid #LI-LM1

Who we are

Sobeys is one of Canada’s leading grocery retailers, with more than 1,600 stores across all 10 provinces and banners including Sobeys, Safeway, IGA, Foodland, FreshCo, Thrifty Foods, and Lawtons Drug Stores. Our 128,000 teammates and franchise affiliates are passionate about delivering great food and exceptional experiences to our customers and communities.

Learn more about our story and culture:

Who We Are | Why Work With Us

Total Rewards

We offer a Total Rewards package designed to support teammates at work and in life. Depending on role and eligibility, teammates may receive health and dental benefits, retirement and savings programs including an Employee Share Ownership Plan, a 10% in-store discount at participating banners, virtual healthcare and an Employee and Family Assistance Program, learning and development opportunities, parental leave top-up, and paid vacation.

Sobeys is committed to providing a compensation structure that is flexible, equitable and competitive in the market to enable performance and growth.

Additional Information

External websites may share our organization's job postings which includes compensation information based on similar roles and market benchmarks. These figures are provided for general comparison purposes only and are not issued or verified by our organization.

We may use Artificial Intelligence (AI) tools to support efficiencies in the candidate screening, assessment, and recruitment processes. These AI tools do not make hiring decisions on behalf of the Company. Hiring decisions are made by our Hiring Teams.

Sobeys is committed to creating accessible and inclusive hiring processes. We will work with applicants requesting accommodation at any stage of the recruitment process.

Please note: Successful candidates will be required to provide documentation to prove their legal ability to work in the position during the onboarding process. Documentation will be assessed by the employer prior to commencement of work.