Director, E-Commerce and Customer Care

Indigo-Books-; Toronto; On-site; CAD 155,000 - 185,000; Full time

Job summary

Indigo is seeking a Director of E-commerce to lead the ongoing innovation and expansion of our digital storefront in Toronto. You will drive seamless omnichannel experiences, optimize brand connection, discovery, and conversion, and oversee a data-driven growth agenda with a focus on site performance.

You will manage merchandising, content, SEO, forecasting, and an experimentation roadmap, collaborating across Digital Product, Marketing, IT, Finance and Merchants to deliver measurable revenue

Qualifications

• Passion for Indigo business and customer experience.
• Strong understanding of e-commerce trends and dynamics.
• Proven ability to lead and grow a high-performing e-commerce team.
• Excellent communication and collaboration across departments.

Responsibilities

• Develop and lead the eCommerce site experience to drive growth and revenue.
• Execute site merchandising, seasonal strategies, and content aligned with marketing.
• Own the customer experience from browse to fulfillment, establishing merchandising cadence.
• Define, develop, and implement a comprehensive SEO strategy with cross-functional input.
• Establish quarterly forecasts and budget recommendations with rapid tactical adjustments.
• Manage an experimentation roadmap including A/B tests and spend scaling tests.
• Embrace technology to solve customer friction points and improve performance.
• Ensure engagement, productivity, turnover, and bench strength of the team.

Skills

Team leadership

Strategic thinking

Communication

Cross-functional collaboration

Education

Bachelor’s degree

Job description

• Compensation: CAD 155000 - CAD 185000 - yearly

Company Description

Indigo is a physical and digital place inspired by and filled with books, ideas, beautifullydesigned lifestyle products, and the creative people who help make it all happen. We believein real books, living life fully and generously, being kind to each other and to the environment,and that stories — big and little — connect us. Indigo is our customer's happy place — for joyfulmoments of discovery and to connect with people who share their passion for reading, theirbelief in ideas, and their commitment to making the world a better and more beautiful place.

OUR GUIDING PRINCIPLES

Our Mission is to inspire reading and enrich the lives of booklovers. As such, we believe inthe power of people and their stories. We aim to attract top talent, nurture the potential ofour employees, and create space for everyone to thrive. OurGuidingPrinciples are thefew key ideas that are meant to influence everything we do, every day.

• We Will Hire, Inspire, Promote and Retain the Best – A’s Hire A’s
• We Will Be Data Driven – System Thinking – Entrepreneurial
• We are Committed to True and Shared Value Creation
• We Will Be Human-Centered and AI Enabled
• We are Committed to Caring About Each Other, Our Communities, Our Environment

Job Description

The Director,E-commerceandCustomerCare Care leads the ongoing innovation and advancement of our e-commerce site, driving seamless omnichannel engagement, browsing and shopping experiences for our community of book lovers and gift givers.

MISSION

To direct and advance data driven growth strategies to optimize brand connection, discovery, conversion and site performance ensuring our digital storefront consistently reflects our commitment to inspiring reading and joyful gifting for booklovers —all while fostering strong employee engagement.

KEY PERFORMANCE METRICS

Output Metrics

• Net Promoter Score
• E-com sales – direct and EPU
• Employee Engagement

Input Metrics

• Traffic, conversion rate and average order value
• Units per transaction, attach rate, and EPU
• Site speed
• Dwell time
• Traffic originating mix: owned, organic, referral and AI-referred sources

KEY RELATIONSHIPS

• Leads: Ecommerce team, Customer Care team
• Interfaces with: Digital Product, Visual Merchandising, Merchants, Marketing, Studio, UX Design, IT, Finance
• Maintains relationships externally with peer network, Booknet Canada, RCC

KEY RESPONSIBILITIES

• Develop and lead the execution of the eCommerce site experience in support of overall business growth and revenue targets;
• Execute site merchandising, seasonal strategies, and content to support the product and marketing strategies
• Own customer experience from browse to fulfillment
  • Establish and monitor merchandising tenets and best practices
  • Establishnew arrivals calendar and merchandising cadence
  • Establishand monitoring cross-category content, campaign, and homepage tenets and best practices
  • Optimize the conversion funnel to drive incremental product page views, customer count and average order value
  • Evaluate and solve customer disptempers with CC team
• Define, develop, and implement a comprehensive SEO strategy with insight and input from relevant cross-functional stakeholders
• Establish quarterly channel forecasts and budget recommendations, with speed and ownership to adjust tactics and strategies quickly based on learnings and opportunities
• Manage an experimentation roadmap to optimize performance, including A/B creative tests, incrementality tests, and spend scaling tests
• Embrace and seek out technology that creates solutions for identified customer friction points
• Accountable for the overall engagement, productivity, turnover and bench strength of the team

Qualifications

• The Director of E-commerce should have a passion for the Indigo business
• Hold a relevant degree from a recognized university, with a strong record of academic achievement.
• Deeply knowledgeable about e-commerce (history and trends)
• Minimum of five years of experience leading a high-performing e-commerce business.
• Demonstrated ability to deliver outstanding results, be a strong strategic and creative thinker, and have demonstrated the ability to build and motivate a team
• The ability to clearly communicate concepts, goals and outcomes through written, visual and verbal formats, supported by strong systems-thinking skills.
• The ability to collaborate seamlessly across departments and functions.

Additional Information

Indigo uses artificial intelligence (AI) tools to assist with certain aspects of the hiring process, such as screening and assessments. These tools support our team but do not replace human judgment. We are committed to using AI responsibly, fairly, and in compliance with applicable employment and anti-discrimination laws. We regularly review these tools to help prevent bias or discrimination.

At Indigo, Diversity, Equity, Inclusion, and Accessibility are core to our values. We integrate these principles into our training, policies, and hiring practices and continuously evolve to reflect the needs of the communities we serve. We welcome applicants from all backgrounds and lived experiences, including but not limited to individuals who identify as BIPOC (Black, Indigenous, and People of Colour), members of the 2SLGBTQIA+ community, and persons with disabilities. If you require an accommodation during the recruitment process, please contact Human Resources at [emailprotected] .

We respect your privacy throughout the recruitment process. Our Candidate Privacy Notice explains how we collect, use, and protect your personal information when you apply for a role with Indigo, and the choices available to you.

This posting is for a current opportunity within Indigo.

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