Director - Digital Paid Media

IFG International Financial Group Ltd; Canada; Hybrid; CAD 100,000 - 130,000; Full time

Job summary

A leading financial institution is seeking a Director - Digital Paid Media to lead their in-house agency. The role involves managing a team, collaborating on strategies, and optimizing budgets for maximum ROI. Candidates should have extensive experience in digital marketing, media planning, and analytics. This is a 12-month contract with potential for extension, located in downtown Toronto.

Qualifications

• Minimum 7 years of experience in Media Planning and Digital Marketing.
• Experience with multi-media campaigns and large budgets.
• Ability to manage analytics, modeling, and KPIs.

Responsibilities

• Lead a team of up to 20 paid media experts.
• Collaborate with Media and Marketing Communications teams.
• Oversee budget management for maximum ROI.

Skills

Media Planning

Digital Marketing

Analytics and Reporting

PowerPoint

Excel

Education

Bachelor's degree

Job description

Overview

Our client, a Top 5 bank in Canada, is looking to hire a Director - Digital Paid Media to lead their in-house agency model for an initial 12 Month contract with a high possibility of extension and conversion. This role is 1-2 days a week in the office in downtown Toronto.

Responsibilities

• Lead a dynamic team of up to 20 paid media experts, driving team strategy, operational efficiency, and marketing effectiveness.
• Collaborate closely with Media and Marketing Communications teams to set plans and budgets, develop tests, and integrate digital media into marketing strategies.
• Oversee budget management and optimization to ensure maximum ROI, leveraging insights to enhance cross-channel digital marketing performance.
• Stay current with industry innovations, bringing new opportunities and trends to the table to drive efficiencies and competitive advantages.

Must-Have Skills

• Minimum 7 years of experience working in Media Planning and Digital Marketing function at Advertising, Media Agency or Marketing Department
• Solid experience and demonstrated ability in developing and leading strategic media/marketing plans for large budgets and multi-media campaigns
• Sound experience in managing the fulfillment and interpretation of analytics, modeling, dashboards and KPIs to inform and enhance the effectiveness of media strategies, measurement and reporting
• Solid understanding & experience with digital, mobile & social media - understanding trends, terminology & measurement, programmatic & performance marketing
• University bachelor's degree
• Strong PowerPoint, Excel skills.

Nice to Have

• Experience building & leading processes within a collaborative team environment & managing complex timelines and calendars across multiple campaigns
• Experience in driving analytics, modeling, dashboards and KPIs to inform and enhance the effectiveness of media strategies, measurement and reporting
• Experience executing marketing plans across multiple channels, with a focus on digital channels
• Working knowledge of retail branch and banking channel (ATM, Telephone Banking, Frontline Support) planning and execution
• Training or certification in Marketing or Advertising
• MBA
• Digital Certification (Media/Marketing).

If you are interested & qualified for this opportunity, please send your updated resume in MS Word format to [e-mail]