Director, Demand Generation

Modern Campus; Toronto; Remote; CAD 120,000 - 150,000; Full time

Job summary

A leading educational technology company is seeking a Director of Demand Generation to drive strategic marketing efforts. The role requires significant experience in B2B SaaS marketing and demand generation leadership. Responsibilities include executing multi-channel strategies, leading a marketing team, and aligning campaigns with business objectives. The base salary ranges from $120,000 to $150,000, and the company supports a remote-first work environment.

Benefits

Rewards and recognition programs

Learning and development opportunities

Qualifications

• 8–12+ years of B2B SaaS marketing experience, with at least 3 years in demand generation leadership.
• Proven success developing integrated, multi-channel marketing campaigns.
• Deep experience with analytics and ABM or intent data platforms.

Responsibilities

• Define and execute a multi-channel demand generation strategy.
• Oversee campaign development across various media.
• Lead and develop a high-performing marketing team.

Skills

B2B SaaS marketing experience

Analytical mindset

Leadership skills

Project management

Education

Bachelor’s degree in Marketing, Business, or related field

Master’s or MBA preferred

Tools

HubSpot

Salesforce

Google Analytics

Job description

Who we are…

Modern Campus is obsessed with empowering its 1,800+ higher education customers to thrive when radical transformation is required to respond to lower student enrollments and revenue, rising costs, crushing student debt and administrative complexity. The Modern Campus engagement platform powers solutions for non-traditional student management, web content management, catalog and curriculum management, student engagement and development, conversational text messaging, career pathways, and campus maps and virtual tours. The result: innovative institutions can create a learner-to-earner lifecycle that engages modern learners for life, while providing modern administrators with the tools needed to streamline workflows and drive high efficiency.

Learn how Modern Campus is leading the modern learner engagement movement at moderncampus.com and follow us on LinkedIn.

What’s the role?

The Director of Demand Generation is a strategic and data-informed marketing leader responsible for building and executing Modern Campus’ demand generation strategy to drive qualified pipeline, accelerate revenue growth, and optimize marketing performance across the customer lifecycle.

Reporting to the SVP of Marketing, this role will lead a high-performing team responsible for full-funnel campaign execution, digital marketing, and performance analytics. You’ll connect strategy to results—designing integrated programs that attract, engage, and convert prospects across key buyer personas and multiple product verticals.

The ideal candidate combines creative problem-solving, analytical rigor, and a deep understanding of B2B SaaS demand generation. You’ll bring a passion for growth marketing, campaign innovation, marketing-to-sales alignment that delivers measurable business impact and thriving in dynamic, matrixed environments.

Key Responsibilities:

Strategic & Cross-Functional Leadership

• Define and execute a multi-channel demand generation strategy that drives measurable pipeline and revenue growth.
• Partner with Marketing, Sales, and Revenue Operations to align campaign strategy with business objectives and market opportunities.
• Collaborate on annual and quarterly campaign planning, ensuring strategic alignment and clear performance goals.
• Serve as a key member of the Marketing leadership team, contributing to overall strategy, planning, and resource prioritization.
• Partner closely with Product Marketing to help translate positioning, personas, and values into effective demand strategies and programs.

Campaign Strategy & Execution

• Oversee campaign development, execution, and optimization across paid media, digital, email, content syndication, and events.
• Build integrated programs that nurture prospects and accelerate deal velocity through the funnel.
• Collaborate with content and creative teams to ensure campaigns are brand-aligned, compelling, and targeted.
• Manage campaign calendars and reporting to ensure flawless execution and consistent optimization.

Team & Channel Leadership

• Lead and develop a small, high-performing team of digital and email marketing professionals.
• Establish scalable frameworks and KPIs to measure campaign performance and ROI.
• Foster a test-and-learn culture focused on experimentation, continuous improvement, and data-informed decision-making.
• Encourage innovative use of emerging tools (AI, personalization technologies, etc.) to optimize performance and enhance prospect experience.

Pipleline Growth & Optimization

• Drive marketing-sourced pipeline targets and ensure alignment with sales objectives.
• Partner with Sales teams to improve lead quality, conversion rates, and funnel velocity.
• Collaborate with RevOps to enhance lead scoring, routing, and attribution processes.
• Translate campaign data into actionable insights that guide future strategy and investment.

Collaboration & Enablement

• Work cross-functionally with other marketing leaders to ensure cohesive brand and message delivery across all touchpoints.
• Provide Marketing & Sales with campaign insights, lead intelligence, and post-campaign analysis to support follow-up and conversion.
• Contribute to strategic initiatives that elevate Modern Campus’ brand awareness and category leadership in higher education technology.
• Partner with Product Marketing and Sales Enablement to ensure campaign execution aligns with in-field motions.

What you offer…

• Bachelor’s degree in Marketing, Business, or related field; Master’s or MBA preferred.
• 8–12+ years of B2B SaaS marketing experience, with at least 3 years in a demand generation leadership role.
• Proven success developing and executing integrated, multi-channel marketing campaigns that generate measurable pipeline.
• Deep experience with HubSpot, Salesforce, Google Analytics, and ABM or intent data platforms.
• Strong analytical mindset and ability to translate performance data into actionable strategy.
• Excellent leadership, communication, and project management skills.
• Experience in higher ed tech or mission-driven SaaS strongly preferred.

What we offer…

• The base salary range* for this full-time position is between $120,000 - $150,000.
• Remote first workplace – our employees get things done!
• Rewards and recognition programs.
• Learning and development opportunities.
• You will make a difference every day for universities trying to grow and students trying to learn.

Only qualified candidates selected for an interview will be contacted.

What we believe…

At Modern Campus, we believe that a diverse, equitable and inclusive workplace furthers relevance, resilience, and longevity. We encourage people from all backgrounds, ages, abilities, and experiences to apply for our positions. Modern Campus is proud to be an equal opportunity workplace and is committed to bring on hires regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status (for US candidates). If you require accommodations during any part of the interview process due to a disability, please let our recruiter know.

*Our salary ranges reflect the minimum and maximum target for new hires for the position within the US and Canada. Within the range, individual pay is determined by factors including job-related skills, experience, and relevant education or training.