Director, Demand Generation

Orbcomm; Ottawa; On-site; CAD 100,000 - 130,000; Full time

Job summary

A leading IoT technology company in Ottawa is seeking a Director of Demand Generation to lead global marketing initiatives. This role requires over 10 years of B2B technology marketing experience and a track record of building pipeline in complex sales. You will leverage marketing technology to create campaigns that drive pipeline growth. A flexible hybrid schedule is offered, allowing for remote work alongside office collaboration.

Benefits

Flexible hybrid working schedule

Diverse and inclusive workplace

Qualifications

• 10+ years of B2B technology marketing experience with a focus on demand generation.
• Proven success in building pipeline in complex sales environments.
• Deep experience with marketing automation and CRM systems.

Responsibilities

• Build and execute global multi-channel marketing campaigns.
• Apply data-driven optimization and A/B testing.
• Collaborate closely with Sales and Product Marketing.

Skills

B2B technology marketing experience

Pipeline building in complex sales

Experience with marketing automation

Strong analytical mindset

Collaboration with internal and external partners

Tools

Salesforce

Pardot

Job description

Overview

Join Us as Director, Demand Generation!

Are you ready to lead transformative, data-driven marketing campaigns on a global scale? At ORBCOMM, we’re looking for a strategic and hands-on Director, Demand Generation to join our high-performing Global Marketing team. If you're passionate about creating campaigns that deliver measurable results and collaborating across teams to drive pipeline growth, this is your opportunity to make a significant impact.

Why You’ll Love Working Here

As Director, Demand Generation, you will report to the SVP of Global Marketing and play a critical role in scaling our global demand engine across multiple geographies and business units. This role blends strategy with execution—you’ll design and lead end-to-end campaigns, leverage marketing technology, and drive qualified pipeline for our global sales teams. You’ll collaborate with Sales, Product Marketing, Regional Leads, and Channel Partners to align messaging and strategy to pipeline goals.

With a flexible hybrid working schedule, you can enjoy the best of both worlds—engaging in-person collaboration at our Ottawa, ON, Galway, Ireland office, or Sterling, VA office while also enjoying the autonomy and comfort of remote work.

What You’ll Do

• Build and execute global, multi-channel marketing campaigns across digital, email, paid media, and field programs to drive qualified pipeline.


• Apply data-driven optimization, A / B testing, and audience segmentation to improve campaign performance and ROI.


• Collaborate closely with Sales, Product Marketing, and Regional Leaders to ensure campaign alignment with revenue targets and market dynamics.


• Launch and manage co-marketing and lead-sharing programs with channel partners to support regional growth.


• Own the demand generation tech stack and campaign budget, including vendor management and performance reporting.


• Drive speed and efficiency in campaign development using AI tools and marketing automation platforms.


• Deliver regular campaign insights and pipeline attribution reporting to senior leadership.

Who You Are

You are a strategic marketer with a passion for execution and delivering measurable impact. If you have:

• 10+ years of B2B technology marketing experience, with a strong focus on demand generation.


• Proven success building pipeline in complex sales environments.


• Deep experience with marketing automation and CRM systems—Salesforce and Pardot preferred.


• Strong analytical mindset and fluency in funnel metrics and campaign performance analysis.


• Experience working across global regions and tailoring campaigns to local markets.


• Ability to collaborate cross-functionally with internal teams and external partners.


• Prior experience in SaaS or IoT industries is highly desirable.

Ready to Join Us?

Then we want to meet you!

About Us

At ORBCOMM, we’re pioneers in IoT technology that drives innovation and empowers our clients to make data-driven decisions. Our industry-leading solutions enable customers to boost productivity, streamline operations and increase their bottom line. With over 30 years of experience and the most comprehensive solution portfolio in the industry, we enable the management of millions of assets worldwide across diverse sectors including transportation, heavy industries, satellite, and maritime.

Ready to Join Us?

We believe that our people are our greatest asset. Your skills and passion can help us achieve remarkable things! If you’re seeking a thrilling career opportunity in a vibrant, growth-oriented environment, ORBCOMM is the perfect fit for you.

We are committed to building a diverse and inclusive workplace and appreciate all applicants for their interest in joining our team. Only candidates selected for an interview will be contacted.

At ORBCOMM, we are also dedicated to ensuring accessibility and are pleased to offer accommodations for individuals with disabilities upon request throughout all aspects of the selection process.