Director, Business Strategy & Development (Consumer Brands & Retail)

Goodway Group; Canada; Remote; CAD 100,000 - 130,000; Full time

Job summary

A media and marketing services firm is looking for a Director of Business Strategy & Development focused on Consumer Brands and Retail. This remote role involves driving new revenue growth, managing client relationships, and representing the company at industry events. The ideal candidate should have proven sales leadership, deep understanding of commerce media, and a strong industry network. Competitive compensation and autonomy in a fast-growing environment are offered.

Benefits

Competitive compensation

Autonomy and flexibility

Industry recognition opportunities

Qualifications

• Proven history of driving revenue through new business development.
• Ability to discuss client pain points in media integration.
• Deep knowledge of Consumer Brands and Retail Media.
• Demonstrated success in outbound sales and deal closing.

Responsibilities

• Identify, prospect, and secure client engagements.
• Develop a proactive outbound sales strategy.
• Build and maintain a robust sales pipeline using Salesforce.
• Understand clients’ media challenges to offer solutions.
• Articulate Goodway’s differentiators in a competitive landscape.

Skills

Sales Leadership

Integrated Media Expertise

Commerce Media Expertise

Strategic Hunting Mindset

Industry Network

Competitive Acumen

Storytelling Skills

Collaboration Skills

Job description

Director, Business Strategy & Development (Consumer Brands & Retail)

Remote

Who We Are

Goodway Group is one of AdAge's 2025's BEST PLACES TO WORK! As an independent and remote‑first media and marketing services firm with a 90+ year history, Goodway Group has the security of an established company combined with a start‑up feel. We are a data‑driven, technology‑enabled digital media and marketing services firm with teams in the U.S. and the UK. Our diverse team of digital strategists, media practitioners, technologists, and data scientists has won the most prestigious awards for innovative marketing technology, impactful work, and inclusive remote‑first workplaces, including being honored as a multi‑year winner in Ad Age Best Places to Work, Ad Exchanger's Best Use of Technology by an Agency Award and two MarTech Breakthrough Awards, and a certified service partner to The Trade Desk.

As the Brand/Retail Director, Business Strategy & Development – Consumer Brands & Retail, you will be responsible for winning new clients within the Consumer Brands and Retail sectors with a primary focus on selling Goodway Group’s Full Funnel, Commerce Media, and Performance Creative capabilities. You will be a strategic hunter, leveraging your network, outbound prospecting, and industry events to build relationships with key decision‑makers. Our ideal client is either a consumer brand looking for a partner to manage both national and retail media to increase sales and media effectiveness, or a retailer looking to incrementally grow overall media effectiveness and/or launch/expand shopper marketing and retail media in support of customer growth.

What You Will Do

• Drive New Revenue Growth: Identify, prospect, and secure net‑new client engagements with mid‑market Consumer and Retail brands.
• Lead Outbound Prospecting & Thought Leadership: Develop a proactive outbound sales strategy, leveraging your network, industry events, and LinkedIn thought leadership to generate new opportunities.
• Sales Pipeline & Deal Management: Build and maintain a robust pipeline using Salesforce, ensuring consistent movement from outreach to closed business.
• Consultative Selling Approach: Understand clients’ commerce media challenges and position Goodway’s capabilities (Full Funnel, Commerce Media, and Creative services) as solutions that drive measurable business outcomes.
• Competitive Positioning: Navigate a competitive landscape articulating Goodway’s unique differentiators in Commerce Media, Retail Media Networks (RMNs), and Outcome Engineering™.
• Pitch Quarterback: Work in conjunction with Pitchlab and LoB stakeholders and assist in scoping and communication with prospects to meet/exceed SLAs in delivering pitch‑related commitments.
• Cross‑Functional Collaboration: Work closely with SVP, BDs, and Brand VPs to ensure a smooth handoff from sales to client success teams.
• Industry Representation: Represent Goodway at key industry panels, conferences, and networking events, serving as a recognized thought leader in commerce media.
• Legal & Pricing Negotiations: Lead pricing discussions and contract negotiations, ensuring deals are structured for long‑term success and profitability. Establish yourself as a knowledge and thought leader across the industry, especially within your markets. Serve as the company spokesperson at key industry events, panels, and agency associations.

What You Bring

• Proven Sales Leadership: History of driving revenue through new business development.
• Integrated Media Expertise: Able to talk to client pain points around integrating brand, demand, and national and retail media. Also able to discuss how to effectively optimize media effectiveness and ensure granular and agile optimization.
• Commerce Media Expertise: Deep understanding of Consumer Brands and Retail Media, with knowledge of RMNs, full‑funnel marketing, and data‑driven performance strategies.
• Strategic Hunting Mindset: Demonstrated success in outbound sales, self‑generated pipeline building, and enterprise deal‑closing.
• Industry Network & Influence: Established network of decision‑makers in Consumer Brands and Retail, with a strong personal brand as a LinkedIn thought leader and industry speaker.
• Competitive Acumen: Ability to navigate complex, competitive sales cycles against competitive agencies.
• Storytelling & Negotiation Skills: Ability to craft compelling narratives that align Goodway’s solutions with client pain points.
• Collaboration & Executive Presence: Ability to work closely with senior leadership (GMs/VPs) and seamlessly transition client relationships post‑sale.

Why Join Us?

• Work with an award‑winning, forward‑thinking team at the forefront of Commerce, Retail Media, and Consulting.
• Be a recognized industry thought leader, contributing to events, panels, and LinkedIn content.
• Autonomy & Flexibility to drive your own success in a remote‑first, high‑growth company.
• Competitive compensation, benefits, and the opportunity to be part of a company that values outcome‑driven innovation and collaboration.

Diversity & Inclusion

Goodway Group is human‑first, constantly working to become more inclusive and to make sure our employee population reflects our desire to constantly add to our diversity in all ways. We want applications from everyone, regardless of race, creed, color, religion, sex, sexual orientation, gender identity, national origin, marital status, citizen status, age, disability, military or protected veteran status, genetic predisposition or carrier status or any other legally protected status.

As set forth in Goodway Group’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.