Director, Brand Marketing & Strategy

Loblaw Companies Limited; Brampton; On-site; CAD 96,000 - 135,000; Full time

Job summary

A leading Canadian retailer is seeking a Director of Brand Marketing & Strategy for a 12-month contract in Brampton. The successful candidate will lead strategy for iconic brands, drive omnichannel initiatives, and inspire a diverse team. This role requires over 10 years of marketing experience, including leadership skills and a passion for innovation. Offering progressive careers with comprehensive training and competitive benefits.

Benefits

Comprehensive training

Flexible working options

Competitive benefits

Qualifications

• 10+ years in marketing strategy and execution, including 2–3 years of leadership experience managing cross‑functional teams.
• Proven ability to connect traditional and digital marketing in cohesive omnichannel strategies.
• Strong experience in brand marketing, driving brand affinity and consumer connection.

Responsibilities

• Develop and execute seasonal, data-informed marketing strategies.
• Collaborate with business leads to deliver integrated campaigns.
• Lead a talented, diverse team fostering creativity and innovation.

Skills

Marketing strategy

Leadership

Brand affinity

Collaboration

Budget management

Innovation

Job description

Come make your difference in communities across Canada, where authenticity, trust and making connections is valued – as we shape the future of Canadian retail, together. Our unique position as one of the country's largest employers, coupled with our commitment to positively impact the lives of all Canadians, provides our colleagues a range of opportunities and experiences to help Canadians Live Life Well®.

At Loblaw Companies Limited, we succeed through collaboration and commitment and set a high bar for ourselves and those around us. Whether you are just starting your career, re-entering the workforce, or looking for a new job, this is where you belong.

Director, Brand Marketing & Strategy (12-Month Contract)

The Impact You'll Make:

We’re looking for a Director of Brand Marketing & Strategy to join our Control Brand team for a 12-month contract. You’ll lead strategy and execution for some of Canada’s most iconic and beloved brands - President’s Choice®, PC Masterbrand and no name®. This is a rare opportunity to shape the future of some of Canada’s most trusted brands while leading a passionate team in a culture that values innovation, inclusivity, and impact.

What You’ll Do:

• Guide brand strategy: Develop and execute seasonal, data-informed marketing strategies that strengthen brand health, deepen consumer affinity, and drive growth.
• Champion collaboration: Partner with business leads across divisions, insights, loyalty (PC Optimum), and retail operations to deliver integrated campaigns and key strategic initiatives.
• Inspire great work: Lead a talented, diverse team - fostering an environment that encourages creativity, curiosity, and innovation.
• Drive omnichannel excellence: Guide the development of campaigns that connect traditional and digital touchpoints, bringing our brands to life across media and in over 350 stores nationwide.
• Leverage loyalty: Collaborate with the PC Optimum team to grow control brand loyalty and engagement through app traffic, personalized journeys, and optimized customer experiences.
• Measure what matters: Oversee analytics in partnership with enterprise and business teams to define KPIs, monitor performance, and inform business decisions.
• Champion inclusion: Build a workplace where everyone feels valued, included, and empowered to contribute their best.

What You Bring

• 10+ years in marketing strategy and execution, including 2–3 years of leadership experience managing cross‑functional teamsProven ability to connect traditional and digital marketing in cohesive omnichannel strategies
• Strong experience in brand marketing, driving brand affinity and consumer connection
• Skilled collaborator with a solution‑oriented mindset and a passion for innovation
• Experience managing budgets and adapting plans in fast‑paced, dynamic environments
• Excellent leadership skills – able to inspire, mentor, and guide high‑performing teams

Our commitment to Sustainability and Social Impact is an essential part of the way we do business, and we focus our attention on areas where we can have the greatest impact. Our approach to sustainability and social impact is based on three pillars – Environment, Sourcing and Community – and we are constantly looking for ways to demonstrate leadership in these important areas. Our CORE Values – Care, Ownership, Respect and Excellence – guide all our decision‑making and come to life through our Blue Culture. We offer our colleagues progressive careers, comprehensive training, flexibility, and other competitive benefits – these are some of the many reasons why we are one of Canada’s Top Employers, Canada’s Best Diversity Employers, Canada’s Greenest Employers & Canada’s Top Employers for Young People.

If you are unsure whether your experience matches every requirement above, we encourage you to apply anyway. We are looking for varied perspectives which include diverse experiences that we can add to our team. We have a long‑standing focus on diversity, equity and inclusion because we know it will make our company a better place to work and shop. We are committed to creating accessible environments for our colleagues, candidates and customers. Requests for accommodation due to a disability (which may be visible or invisible, temporary or permanent) can be made at any stage of application and employment. We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities.

Please Note

Candidates who are 18 years or older are required to complete a criminal background check. Details will be provided through the application process.