Direct Response Copywriter (SEO + AI-Savvy)

Talent Trellis Co.; Calgary; Remote; CAD 30,000 - 60,000; Full time

Job summary

A remote marketing and branding agency is seeking an experienced Direct Response Copywriter (SEO + AI-Savvy) to craft persuasive and effective copy across various platforms. The ideal candidate will have at least 3 years of experience, a strong grasp of SEO, and proficiency with AI tools. This role offers a flexible work schedule and the opportunity to work with mission-driven businesses across multiple sectors.

Benefits

Access to training courses

Portfolio-friendly client work

Flexible working hours

Opportunities for role customization

Participation in events and client samples

Qualifications

• 3+ years of experience in direct response or performance-based copywriting.
• Strong working knowledge of SEO content creation.
• Basic proficiency with AI content tools and prompt-building.

Responsibilities

• Write compelling, conversion-focused copy for websites, email campaigns, ads, and social media.
• Optimize content for SEO using structure, keywords, and data-backed best practices.
• Analyze and interpret performance metrics to improve messaging.

Skills

Direct response or performance-based copywriting

SEO content creation

Time management

Communication

Emotional intelligence

Attention to detail

Tools

AI content tools

Slack

Notion

Trello

Job description

Direct Response Copywriter (SEO + AI-Savvy)

About the job Direct Response Copywriter (SEO + AI-Savvy)

About the Company

This is a boutique, fully remote marketing and branding agency that serves mission-driven businesses across industries like wellness, health, and conscious entrepreneurship. Their work spans public relations, digital campaigns, social media, brand strategy, and funnel optimization. Their small, agile team is made up of creatives, strategists, and technical experts. They believe in deep focus, smart strategy, and high-quality execution not bureaucracy or micromanagement. Inclusion, integrity, and impact guide their work.

About the Role

We’re looking for a strategic and sharp Direct Response Copywriter who brings together persuasive writing, SEO fluency, and a basic understanding of AI tools. This is not a copy-paste gig; it’s a high-leverage role for someone who can blend emotional intelligence with performance-driven content. You’ll write copy for websites, funnels, emails, and social guided by clear briefs that include offer details, brand tone, and strategic direction. Your job isn’t to read minds; it’s to elevate client messaging using strong inputs and your expertise. This role is ideal for someone who thrives in a creative, async, and flexible environment and who brings their own flair to the table. What Success Looks Like in the First 90 Days

Delivers all assignments on time with strong communication

Captures and adapts to client tone and brand voice using detailed briefs provided during onboarding

Writes SEO-optimized copy that supports campaign goals

Demonstrates strong self-management, initiative, and critical thinking

Brings expert-level attention to detail and quality

Feels like a strategic partner, not a task-taker

Key Responsibilities

• Write compelling, conversion-focused copy for websites, email campaigns, ads, and social media
• Optimize content for SEO using structure, keywords, and data-backed best practices
• Analyze and interpret performance metrics to improve messaging
• Collaborate async via Slack and Loom; operate independently day-to-day
• Work from flexible weekly deliverables schedules
• Use tools such as Claude, ChatGPT, Perplexity, Semrush, Moz, and Zoho as part of your workflow

Required Skills and Experience

• 3+ years of experience in direct response or performance-based copywriting
• Strong working knowledge of SEO content creation
• Basic proficiency with AI content tools and prompt-building
• Excellent time management, communication, and initiative
• High emotional intelligence with a strategic mindset
• Strong attention to detail ideally, you catch things the client misses
• Familiarity with Slack, Notion, ClickUp, Trello, or similar task systems

Preferred Qualities

• Transparent and accountable owns mistakes and learns from them
• Resourceful can figure things out independently without over-reliance on tools
• Impact-driven motivated by meaningful work, not just deliverables
• Thrives in async, remote, and flexible environments
• Adds value beyond just fitting in brings perspective, creativity, and ideas
• Supports and contributes to an inclusive, equitable workplace
• Open to internal growth and role-shaping as the business evolves
• Open to feedback from clients and applying data driven insights to improve copy and marketing flow

Perks of Working With Us

• Access to training: Skillshare, copywriting courses, masterminds, and more
• Client work is portfolio-friendly no restrictive NDAs
• Carefully vetted clients no painful clients or toxic communication
• Remote, async culture output is valued more than hours
• Opportunities to job-craft your dream role over time
• Participate in events, awards nights, or sample client products when relevant
• We welcome team members who think like intrapreneurs and contribute beyond the brief
• Missed deadlines or lack of communication
• Over-reliance on one tool or software to get tasks done
• Low initiative or lack of problem-solving mindset
• Unwillingness to take ownership or offer solutions
• Someone who doesnt like dynamic fast-paced environments and managing a range of clients\' portfolios simultaneously

Schedule & Workflow

• Remote and async
• Preferred working hours align with Eastern or Pacific Time (Canada-based)
• Monthly deliverables provided; weekly execution is flexible and self-managed
• Support available during onboarding, but independence is expected long term

Compensation

Competitive and flexible based on experience and output.

How to Apply

Send your portfolio, brief intro, and rate expectations to [e-mail].

Please include:

• Direct response writing samples
• SEO-focused content examples
• Any relevant brand voice or purpose-driven work
• A note about how youd contribute your personality and perspective to the role