Digital Transformation Manager (DTM) – Western Region

GM of Canada Company; Calgary; Híbrido; CAD 98.000 - 147.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Healthcare benefits

Pension plan with company match

GM Vehicle Purchase Plan

Paid time off

Descripción de la vacante

GM of Canada Company is seeking a Digital Transformation Manager for the Western Region to lead dealer onboarding of digital tools and optimize online customer experiences. This hybrid Calgary-based role requires coordinating with regional teams, district managers, and dealers to drive digital adoption and improve KPIs.

The position emphasizes analytics, reporting, and training to ensure successful implementation across multiple dealers, with regular travel and collaboration across regions.

Formación

• 5 years of sales, marketing & technology experience across multi-discipline roles.
• District Manager/field experience interfacing with automotive dealers is preferred.
• Proven track record of driving positive change in sales, service, marketing or CX fields.
• Strong problem-solving and communication skills; proactive in sharing information.
• Highly analytical with strong attention to detail; comfortable with data and reporting.
• Strong presentation skills and ability to deliver business briefings.

Responsabilidades

• Champion onboarding processes for digital products and services from kickoff to post-launch support.
• Collaborate with Regional teams to initiate dealer interaction and define onboarding team members.
• Guide Dealer personnel through changes to products or vendors.
• Provide guidance to dealers to increase web traffic and improve sales conversion.
• Host quarterly dealer digital best practices training workshops.
• Communicate with VSM stakeholders, field & dealers; report on digital KPIs.
• Manage dealer support activities: intake, tracking, resolution or escalation.
• Interact with third-party support partners; stay updated with GM system trainings.

Conocimientos

Sales experience

Marketing experience

Technology experience

Dealer relationships

Analytics & reporting

Communication skills

Project management

Driver's License

Educación

Bachelors degree

Descripción del empleo

Digital Transformation Manager (DTM) – Western Region

Vacancy Status Yes - This posting is for an existing vacancy within the organization and is open to new applications. (Backfill) AI Disclosure As part of the application process, Artificial Intelligence will be used in the hiring process for this role

Hybrid

This role is categorized as hybrid. This means the successful candidate is expected to report to the Calgary office of General Motors, or the equivalent of in-person collaboration (dealer visits, events, agency meetings etc.) three days/week. The Digital Transformation Manager (DTM) – Western Region role will support, from start to finish, the effective Dealer onboarding process of a variety of digital tools and services. The goal is to optimize the dealer’s digital performance, deliver strategic digital consulting, analytic reporting and establish a premium online customer experience. The DTM will be located in our Western region (Calgary) location and join a team of two other DTMs covering Central region and Eastern region. DTMs will partner with the District Managers, Sales within their region, functioning as their digital subject matter expert.

Core Responsibilities

• Champion onboarding processes for various digital products and services from kickoff to completion and post-launch support including but not limited to:
• Working closely with Regional teams to kick off dealer interaction
• Defining core onboarding team members
• Guide Dealer personnel through products and vendors change or addition
• Provide guidance and training to the dealer network on best practices to drive web traffic to their sites and increase sales conversion rates through effective lead actioning.
• Curate and host quarterly dealer digital best practices training workshops to assist dealers in optimizing their digital showroom.
• Effectively communicate and assist dealers on the importance of actioning digital leads in a timely manner to drive sales results and increase YOY key digital KPIs.
• Participate in joint dealer contacts with district managers in their region.
• Level 1 Support for the new products and services offered via our Dealer Digital Solution program (GMCGI, web site of choice, Digital Advertising, Digital Retail, etc).
• Effectively manage dealer support related activities: intake, track, resolve or elevate dealer support cases.
• Actively interact and participate with various third-party support partners.
• Stay current with training activities on newly developed GM systems and services.
• Communication and reporting to VSM stakeholders, field & dealers

Required Skills and Experience

• 5 years of sales, marketing & technology experience (multi-discipline, field, corporate)
• District Manager/field experience interfacing with automotive dealers preferred
• Driven sales, service, and marketing professional that excels in a fast-paced, dynamic environment
• Proven track record of driving positive change in sales, service, marketing or CX fields
• Builds and maintains strong relationships
• Strong problem-solving and communication skills
• Proficient and proactive communicator
• Highly analytical with strong attention to detail
• Comfortable working with data, analytics and developing reporting
• Strong presentation skills – ability to create and deliver effective business briefings
• Customer Experience focused initiatives
• Strong Project management capabilities
• Valid Driver’s License

Education and Training

Successful completion of a Post-secondary education , Bachelors Degree preferred

Compensation

The salary range for this role is $97,800.00 to $146,600.00. The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position.

Benefits

• Paid time off including vacation days, holidays, and supplemental benefits for pregnancy, parental and adoption leave.
• Healthcare, dental and vision benefits including health care spending account and wellness incentive.
• Life insurance plans to cover you and your family.
• Company and matching contributions to a Defined Contribution Pension plan to help you save for retirement.
• GM Vehicle Purchase Plan for you and your family.

THIS JOB IS NOT ELIGIBLE FOR RELOCATIONS BENEFITS. ANY RELOCATION COSTS WOULD BE THE RESPONSIBILITY OF THE SELECTED CANDIDATE.

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE.

GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need gm immigration sponsorship now or in the future.

This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}. The selected candidate will be required to travel on a regular basis (25-50%) for this role.

This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate.

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