Digital Product Analyst, Marketing Automation

fil; Toronto; Hybrid; CAD 73,000 - 90,000; Full time

Benefits offered by this job

Flexible work options

Health Benefits

RRSP contribution after 6 months

Job summary

Fidelity Canada is seeking a Digital Product Analyst, Marketing Automation to shape and deliver next-gen marketing technology capabilities. You will own the marketing automation backlog, translate business needs into user stories, and partner with Agile teams to deliver high-impact solutions.

You’ll enable personalized customer experiences, improve marketing effectiveness, and support Fidelity’s digital transformation.

Qualifications

• University degree or equivalent work experience.
• 1 - 2 years of experience in Marketing with marketing automation platforms (Adobe Journey Optimizer, Marketo, Salesforce Marketing Cloud, HubSpot).
• 1+ year of leading or managing project would be an asset.
• CSPO (Certified Scrum Product Owner) or equivalent certification is an asset.

Responsibilities

• Own and prioritize the marketing automation product backlog.
• Translate business needs into actionable user stories.
• Collaborate with Agile delivery teams through planning, development, testing, and release cycles.
• Support product roadmap development and release planning for marketing automation capabilities.
• Coordinate proof-of-concept evaluations, UAT, and QA activities for new technologies.
• Create reports and dashboards translating insights into business recommendations.

Skills

Agile methodologies

Analytical skills

Communication

JIRA

Confluence

Education

University degree or equivalent

Marketing automation experience

Project lead experience

CSPO or equivalent certification

Tools

Adobe Journey Optimizer

Marketo

Salesforce Marketing Cloud

HubSpot

Job description

Job Description

Current work authorization for Canada isrequiredfor all openings.

This is a hybrid role with a mix of remote and in-office working

The work location for this role is 483 Bay Street in Toronto until approximately late 2026, when the work location will change to the new Mississauga office at 3 Robert Speck Parkway.

Who We Are

At Fidelity, we’ve been helping Canadian investors build better financial futures for over 35 years. We offer individuals and institutions a range of trusted investment portfolios and services - and we’re constantly seeking to find new and better ways to help our clients. As a privately owned company, we boldly embrace innovation in all areas as we continue to grow our business into the future.

Working with us means you’ll be part of a diverse and dedicated group of people who make a real difference for our clients and communities every day. You’ll have a wide range of opportunities to grow and develop your career in an inclusive environment where you’ll feel valued and supported to be your best - both personally and expertly.

Business Overview

Fidelity Investments Canada is seeking a Digital Product Analyst, Marketing Automation to help shape and deliver the next generation of marketing technology capabilities. As a key member of the Marketing Automation team, you will own and prioritize the marketing automation product backlog, translate business needs into actionable requirements, and work closely with Agile delivery teams to bring impactful capabilities to life. Your work will help enable personalized customer experience, improve marketing effectiveness, and support Fidelity's ongoing digital transformation.

Key Accountabilities

• Own and manage the marketing automation product backlog, ensuring priorities align with business objectives and customer needs
• Partner with stakeholders to evaluate opportunities, define business value, and translate requirements into actionable user stories
• Collaborate with Agile delivery teams through planning, development, testing, and release cycles to deliver high-impact solutions
• Support product roadmap development, release planning, and the evolution of marketing automation capabilities
• Lead marketing automation technology initiatives from concept through implementation, including requirements gathering, impact assessment, and stakeholder alignment
• Develop business cases and recommendations to support strategic investments and process improvements
• Coordinate proof-of-concept evaluations, user acceptance testing (UAT), and quality assurance activities for new technologies and enhancements
• Analyze business, process, and customer data to identify trends, opportunities, and areas for optimization
• Create reports, dashboards, and presentations that translate insights into clear business recommendations
• Drive operational efficiency by identifying process improvement opportunities and supporting the implementation of scalable solutions
• Partner with teams across Marketing, Technology, Product, Operations, Compliance, and external vendors to deliver successful outcomes
• Oversee marketing technology enhancements, implementation activities, user adoption, and stakeholder communications to ensure smooth delivery and business impact

What We\'re Looking For

• Solid understanding of the investment industry (mutual fund and institutional investments industries
• Experience working in Agile environments
• Strong analytical and problem-solving skills
• Excellent written and verbal communication skills
• Ability to translate business requirements into technical solutions
• Strong organizational and prioritization skills
• Hands-on experience with JIRA and Confluence for Agile delivery, requirements management, and team collaboration

Education

• University degree or equivalent work experience
• 1 - 2 years of experience in Marketing with experience working with marketing automation platforms (Adobe Journey Optimizer, Marketo, Salesforce Marketing Cloud, HubSpot, etc.)
• 1+ year of leading or managing project would be an asset
• CSPO (Certified Scrum Product Owner) or equivalent certification is an asset

We use AI-enabled LinkedIn Hiring Assistant to support parts of our sourcing process. Every hiring decision is reviewed and finalized by our recruiters. If you choose to ask questions to the LinkedIn HR Hiring Assistant, please be mindful that the responses are not official and must be confirmed for accuracy and completeness by Fidelity. If you are selected for an interview, the recruiter who contacts you can best answer your questions.

Total Rewards That Reflect Your Impact

We believe exceptional work deserves exceptional recognition. That’s why we offer a competitive compensation package designed to support your success today—and your financial well-being tomorrow.

For this role, your total rewards include:

• Base Salary and Discretionary Performance Bonus: Total annual cash compensation (base salary plus target bonus) ranges from $73,000 to $90,000, based on your experience and qualifications.
• RRSP Contribution: After 6 months of employment, we invest in your future with an RRSP contribution—no employee matching required.

We’re proud to offer a compensation package that aligns with provincial pay transparency requirements.

This posting represents an existing vacancy within our organization—an opportunity to step into a role where your talents will make a meaningful difference.

Some of the ways we’ll help you feel valued and supported as part of our team

• Flexible working arrangements - 100% remote, hybrid, and in office options
• Competitive total compensation, including company contributions to your group RRSP without a matching requirement from you
• Comprehensive health benefits that start on your first day, with 100% employer-paid premiums, that include up to $6000 annually for mental health services and therapy
• Parental leave top-up to 100% of your salary for a period of 25 weeks
• Up to $650 for home office equipment
• Generous time off policy, including 2 paid days annually to volunteer at a charity of your choice
• Diversity and inclusion programs, including an active network of Employee Resource Groups
• Extensive professional development opportunities, including access to over 11,000 training and development courses, tuition reimbursement, and monetary rewards for completing a required designation
• We care a lot about fostering a compassionate, people-centric culture, and are proud to have been named one of Canada\’s Top 100 employers for the last five years

Fidelity Canada is an equal opportunity employer

Fidelity Canada is committed to fostering a diverse and inclusive workplace. We will consider all qualified applicants for employment regardless of race, color, religion, sex, sexual orientation, gender identity or expression, national or ethnic origin, age, disability, family status, protected veterans’ status, Aboriginal/Native American status or any other legally-protected ground.

Accommodation during the application process

Fidelity Canada welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in the selection process. If you require an accommodation, please email us at [e-mail].

Why Work at Fidelity?

We are proud to be recipients of the following:

Awards

Canada\'s Top 100 Employers

• Greater Toronto's Top Employers

• Canada\'s Top Family-Friendly Employers

• Canada\'s Top Employers for Young People

• Great Place To Work® Certified

We have included employer-branding content beyond what is strictly necessary for a job description here; this content appears as part of the original posting and has been retained where it provides context about culture and values.