Digital PR Specialist

Legend; Halifax; On-site; CAD 60,000 - 80,000; Full time

Job summary

A leading digital media company in Halifax is seeking a Digital PR Specialist to drive impactful PR campaigns. This role involves securing high-authority backlinks, building lasting media relationships, and shaping the creative direction of a new sub-team. Candidates should have a strong Digital PR background, experience in sports or entertainment is a plus. Join a dynamic team that values creativity and independence, while offering numerous growth opportunities and comprehensive benefits.

Benefits

Annual discretionary bonus

Paid annual leave

Engaging development opportunities

Flexible work-life balance

Qualifications

• Proven track record in Digital PR across US and Canadian media.
• Experience in sports, iGaming or entertainment preferred.
• Ability to craft compelling and newsworthy campaign ideas.

Responsibilities

• Lead end-to-end Digital PR campaigns to secure high-authority backlinks.
• Drive media relations and outreach to establish meaningful media relationships.
• Shape the creative direction of a new Digital PR sub-team.

Skills

Digital PR Experience

Creative Campaign Thinking

Strong Writing & Storytelling

Media-Savvy Communication

Data-Led Mindset

Independence & Collaboration

Job description

About Covers And Legend

Here at Covers, we're a top digital media company in the sports betting industry, with a clear sense of purpose and a belief that success comes from the strength of our team and our culture.

We're proudly part of Legend. At Legend, we're building next-level player experiences. With 20+ years of proven success we’re the world's leading Sports and Gaming marketing company.

Our people are our edge. 600+ sharp, ambitious Legends across 22+ countries who move fast, learn quickly and win together. Here growth isn’t a perk, it’s the standard. You’ll stretch, level-up and carve out a career as bold as the products we build. We celebrate wins and create experiences that people talk about for years - for our players & for each other. If you’re ready to shape the future of player experience and enjoy the ride while you do it, this is where you’ll thrive.

The Role

Legend is hiring a Digital PR Specialist, reporting directly to our Senior Digital PR Manager.

Our Digital PR team secures high-authority backlinks through standout creative campaigns, expert commentary, and timely newsjacking.

We're building a dedicated sub-team focused on one of our flagship brands, and we're looking for a Digital PR Specialist to help lead the charge – with full support from our established Digital PR team. This is a rare opportunity to shape creative direction and drive growth within an ambitious new team, backed by a thriving, well-established business. You'll own your campaigns from concept to execution, with the freedom to experiment, take risks, and deliver results through bold ideas and creative storytelling. We're looking for an innovative, strategic thinker who excels at crafting compelling campaigns that earn top‑tier coverage through unique angles. This is your chance to make a real impact, push creative boundaries, and help define the future of Digital PR in a fast‑moving, competitive industry.

In this role, we value diverse perspectives and encourage you to apply even if you don't meet every qualification listed.

Your Impact

• Lead End-to-End Digital PR Campaigns – Secure high-authority backlinks from top-tier media through innovative campaigns, helping the brand grow organic visibility and outperform competitors in search.
• Drive Media Relations & Outreach – Build meaningful media relationships with US and Canadian journalists, ensuring repeat coverage and long‑term link‑building opportunities.
• Play a key role in shaping the creative direction of a newly formed Digital PR sub‑team, influencing processes, best practices, and overall team tone and vision.
• Position the brand as a market leader in its category by consistently generating media coverage that reinforces authority, relevance, and trustworthiness.
• Collaborate with SEO, content, and wider marketing stakeholders to align campaigns with keyword priorities, audience needs, and commercial objectives.
• Build on early success to develop repeatable, scalable Digital PR strategies that drive long‑term impact and support team growth.

What You'll Bring

• Digital PR Experience – A proven track record of landing coverage and backlinks across US and Canadian media; experience in sports, iGaming or entertainment is a plus.
• Creative Campaign Thinking – A desire for developing standout, newsworthy campaign ideas that resonate with media and deliver results.
• Strong Writing & Storytelling – Ability to craft compelling narratives and uncover a story in data, trends, and expert insight.
• Media‑Savvy Communication – Confident and persuasive in pitching stories, providing expert commentary, and building journalist relationships.
• Data‑Led Mindset – Comfortable analysing data and pulling out insights to support campaign angles – no advanced technical skills needed.
• Independence & Collaboration – A self‑starter who can run campaigns end‑to‑end while thriving in a fast‑moving, collaborative team environment.

The Interview Process

• 1st: Initial Chat with Talent Partner (30 mins via Zoom)
• 2nd: Interview with our team, Interviewer 1 and Interviewer 2 (1 hour video via Zoom)
• 3rd: Take home task – you will be given 3 days to complete the task and present it back to the team, Interviewer 1 and Interviewer 2 (Hiring Manager) (1 hour video via Zoom)
• 4th: Final interview with our team, Interviewer 1 and Interviewer 2 (1 hour video via Zoom)

Why Legend

• Super smart colleagues to work alongside and learn from.
• Engaging development opportunities at all levels.
• Tailored flexibility for your work‑life balance.
• Annual discretionary bonus to reward your efforts.
• Paid annual leave PLUS a well‑deserved break to recharge your batteries during the festive season! Our offices are closed between Christmas and New Year's, allowing you to enjoy downtime without dipping into your annual allowance.
• Exciting global Legend events, where we unite in person to ignite our shared passion and unveil the exciting strategies for the year ahead!

Unlock your full potential by joining the Legend team. To support you on this journey, we provide an extensive array of benefits and perks, as outlined in our global offerings above. For country specific benefits please reach out to your talent partner.

Legend is an Equal Opportunity Employer, but that’s just the start. We believe different perspectives help us grow and achieve more. That’s why we’re dedicated to hiring and developing the most talented and diverse team – which includes individuals with different backgrounds, abilities, identities and experiences. If you require any reasonable adjustments throughout your application process, please speak to your Talent Partner or contact the team on [email protected] , and we'll do all we can to support you.