Digital Media Senior Analyst, Retail Media

Kepler Group; Toronto; On-site; CAD 63,000 - 85,000; Full time

Job summary

A digital marketing firm is seeking a Retail Media Senior Analyst in Toronto, Canada. This role involves leveraging insights to design and optimize retail media campaigns, particularly across platforms like Amazon and Walmart. The ideal candidate will have 1-2+ years of experience in digital optimization, strong analytical skills, and excellent communication abilities. This role comes with opportunities for career growth and comprehensive benefits, including healthcare and unlimited PTO.

Benefits

Healthcare/Dental/Vision

Unlimited PTO

Group RRSP Contributions

$75/mo Wellness Stipend

$100/mo Mobile Phone Stipend

$50/mo Internet Stipend

$500/yr Annual Learning Stipend

$2,000/yr Annual Tuition Stipend

One-time $200 New Hire Home Office Equipment Stipend

Parental Leave - 16 week primary caregiver / 6 week secondary caregiver leave

Annual Work From Anywhere 4 weeks per year

Qualifications

• 1-2+ years of digital optimization experience required.
• Preferred experience with client and account management.
• Strong analytical skills and comfort with data analysis.

Responsibilities

• Leverage digital media channels for maximum impact.
• Act as day-to-day contact for clients and vendors.
• Execute and monitor all aspects of campaign setup.

Skills

Digital optimization experience

Amazon Sponsored Ads

Client management

Analytical skills

Communication skills

Attention to detail

Tools

MS Excel

Job description

Kepler executes engineered marketing, where every message and ad delivered helps create a more personalized and productive relationship between brands and their consumers. We do this by acting as clients’ agency of record, as their in-house team, or some hybrid of the two – and by harnessing data and technology across all paid digital media and data-driven CRM channels. Kepler prides itself on being a great place to work. In fact, we’re proud to share that AdAge recognized Kepler among the Best Place to Work in 2022, validating our investment in our team and our clients.

• We’re transparent with our employees. You’ll hear updates on company financials, how we’re performing against bonus goals, and how we’re responding to challenges we face.
• We’re growing. For you, that means unparalleled growth opportunities and a role in shaping the direction of the company.
• We’re fun. You’ll work with and learn from the smartest people in the industry and have a blast doing it.

THE TEAM

Kepler’s Optimization and Innovation team (Digital Media Team) is made up of forward-thinking media traders with deep expertise across biddable retail media channels. Our team specializes in the Amazon advertising ecosystem (Sponsored Ads, DSP), as well as emerging retail media networks, including Walmart Connect and Target Roundel, with campaigns often activated through Criteo. Team members combine platform-level optimization skills with a keen understanding of macro marketing trends, data privacy, and the evolving retail media landscape.

This team is not simply a trading desk—you are a strategic biddable media expert. You will be client-facing, partner-facing, and seen as an internal authority for brainstorming future‑proof retail media and ad tech solutions that drive client value and help streamline internal workflows through smart automation and innovation.

THE ROLE

A Retail Media Senior Analyst on our Optimization & Innovation team will support a team that leverages data‑driven insights, innovative best practices, and creativity to design, launch, and optimize retail media campaigns across Amazon, Walmart, Target, and Criteo. In this role, you will deliver excellence, push platform innovation, and drive meaningful business outcomes for clients.

What You Will Do

• Refine your expertise in leveraging digital media channels for maximum impact – focusing on retail media channels (Amazon, Walmart, Target, etc.) as well as social (Facebook, Twitter), video everywhere (Advanced TV: YouTube, Hulu, TV Networks, FireTV, Roku, etc), programmatic media via DSPs (audio, display/native, Digital Out of Home/DOOH, etc), (SEM/PPC: Google, Bing, etc)
• Act as a key day‑to‑day contact for assigned clients and vendors; track, escalation and solve client issues
• Partner with clients to understand their business goals, marketing objectives, and competitive constraints
• Work closely with your Optimization & Innovation Manager and other Kepler team members to design and execute sophisticated programs that deliver breakthrough client results
• Execute and monitor all aspects of campaign setup; measure performance using sophisticated data analysis
• Contribute to weekly, monthly, and annual client insights and strategy reports; contribute to all aspects of ongoing program analysis

Desired Skills and Experience

• 1‑2+ years of digital optimization experience, Amazon Sponsored Ads and DSP, and/or similar retail media network experience is required
• Preferred experience with client and account management
• Experience with people management
• Strong analytical skills, and comfort with MS Excel, data analysis and internet technologies
• Excellent communication and presentation skills with strong ability to create and build relationships
• Ability to self‑manage, juggle multiple priorities, and pay close attention to details
• Ability to contribute to fast‑paced, entrepreneurial, team‑based environment

Transparency is fundamental to Kepler’s culture. Our compensation strategy is designed to attract, reward, and retain the talented employees that drive Kepler’s growth and success. We aim to offer competitive direct compensation and a rich indirect compensation program that demonstrates the value we place on our employees and their wellbeing.

Total Compensation

• Base Salary: $63,500 - $85,000

Benefits

• Healthcare/Dental/Vision
• Unlimited PTO
• Group RRSP Contributions
• $75/mo Wellness Stipend
• $100/mo Mobile Phone Stipend
• $50/mo Internet Stipend
• $500/yr Annual Learning Stipend
• $2,000/yr Annual Tuition Stipend
• One‑time $200 New Hire Home Office Equipment Stipend
• Parental Leave - 16 week primary caregiver / 6 week secondary caregiver leave
• Annual Work From Anywhere 4 weeks per year

Kepler is a people first organization. If this role piques your interest but you may not check every box, we still encourage you to apply! Studies show that imposter syndrome can prevent women and people of color from applying unless they meet every single qualification. We welcome all who are interested to apply, you just might be a great candidate for this role or others.

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