Digital Media Manager, Retail Media

Kepler Group; Toronto; On-site; CAD 89,000 - 111,000; Full time

Job summary

A leading marketing solutions company in Toronto is seeking a Retail Media Manager to guide a team focused on optimizing retail media campaigns across major platforms. The ideal candidate will have 3–5 years in retail media, experience managing direct reports, and a proven record in campaign execution across Amazon and other retail channels. This role offers competitive compensation, unlimited PTO, and various wellness benefits.

Benefits

Unlimited PTO

Healthcare/Dental/Vision

Annual Work From Anywhere 4 weeks per year

Tuition Stipend

Qualifications

• 3–5+ years of experience in retail media including hands-on execution.
• Experience managing and developing a team of 2+ direct reports.
• Proven ability to think creatively about challenging analytic problems.

Responsibilities

• Act as the subject matter expert for retail media within the ecommerce team.
• Lead campaign strategy and execution across Amazon, Walmart, and Target.
• Collaborate with the Media Analytics team for reporting and insights.

Skills

Retail media management

Data analysis

Creative problem solving

Dynamic communication

Team management

Tools

Criteo

MS Excel

Pacvue

Job description

Kepler executes engineered marketing, where every message and ad delivered helps create a more personalized and productive relationship between brands and their consumers. We do this by acting as clients’ agency of record, as their in-house team, or some hybrid of the two – and by harnessing data and technology across all paid digital media and data-driven CRM channels.

Kepler prides itself on being a great place to work. In fact, we’re proud to share that AdAge recognized Kepler among the Best Place to Work in 2022, validating our investment in our team and our clients.

• We’re transparent with our employees. You'll hear updates on company financials, how we're performing against bonus goals, and how we're responding to challenges we face.
• We’re growing. For you, that means unparalleled growth opportunities and a role in shaping the direction of the company.
• We’re fun. You'll work with and learn from the smartest people in the industry and have a blast doing it.

THE TEAM

Kepler’s Optimization and Innovation team (Digital Media Team) is made up of forward-thinking media traders with deep expertise across biddable retail media channels. Our team specializes in the Amazon advertising ecosystem (Sponsored Ads, DSP), as well as emerging retail media networks, including Walmart Connect and Target Roundel, with campaigns often activated through Criteo. Team members combine platform-level optimization skills with a keen understanding of macro marketing trends, data privacy, and the evolving retail media landscape.

This team is not simply a trading desk—you are a strategic biddable media expert. You will be client-facing, partner-facing, and seen as an internal authority for brainstorming future‑proof retail media and ad tech solutions that drive client value and help streamline internal workflows through smart automation and innovation.

THE ROLE

A Retail Media Manager on our Optimization & Innovation team will manage and guide a team that leverages data‑driven insights, innovative best practices, and creativity to design, launch, and optimize retail media campaigns across Amazon, Walmart, Target, and Criteo. In this role, you will inspire your team to deliver excellence, push platform innovation, and drive meaningful business outcomes for clients.

What You Will Do:

• Act as the subject matter expert and escalation point for retail media (Amazon, Walmart, Target) within the ecommerce team for senior client contacts
• Manage 3–5 Optimization & Innovation Analysts & Senior Analysts
• Lead campaign strategy and execution across Amazon Sponsored Ads, Amazon DSP, Walmart Connect, and Target Roundel
• Utilize and oversee activation in Criteo (required) for campaigns across supported retailers
• Provide input and guidance around campaign design, testing frameworks, and innovation opportunities
• Collaborate with the Media Analytics team to support reporting, deep‑Dive analyses, and actionable insights
• Partner with the Client Solutions team to understand client goals, translate them into platform strategies, and communicate powerful insights
• Codify and share best practices, retail media POVs, and optimization frameworks across teams

Desired Skills and Experience:

• 3–5+ years of experience in retail media, including hands‑on execution in Amazon Sponsored Ads & DSP; experience with Walmart Connect and/or Target Roundel highly preferred
• Required: Hands‑on experience activating retail media through Criteo
• Experience managing and developing a team of 2+ direct reports
• Experience managing large product catalogs (ASIN or item‑level management)
• Familiarity with Pacvue, Skai, or similar tools is a plus
• Strong analytical skills, and comfort with MS Excel, data analysis and internet technologies
• Proven ability to think creatively about challenging analytic problems
• Dynamic communication & presentation skills
• Ability to self‑manage, juggle multiple priorities, and pay strong attention to details
• Ability to contribute to fast-paced, entrepreneurial, innovative, collaborative, team‑based environment

Compensation Overview

Transparency is fundamental to Kepler’s culture. Our compensation strategy is designed to attract, reward, and retain the talented employees that drive Kepler’s growth and success. We aim to offer competitive direct compensation and an indirect compensation program that demonstrates the value we place on our employees and their wellbeing.

Total Compensation

• Target Annualized Discretionary Bonus: 5% ($4,250 – $5,250)
• Target Total Cash: $89,250 – $110,250
• Healthcare/Dental/Vision
• Unlimited PTO
• Group RRSP Contributions
• $75/mo Wellness Stipend
• $2,000/yr Annual Tuition Stipend
• Parental Leave - 16 week primary caregiver / 6 week secondary caregiver leave
• Annual Work From Anywhere 4 weeks per year

Kepler is a people first organization. If this role piques your interest but you may not check every box, we still encourage you to apply! Studies show that imposter syndrome can prevent women and people of color from applying unless they meet every single qualification. We welcome all who are interested to apply; you just might be a great candidate for this role or others.