Digital Marketing Specialist - Vocational Services Department

Lifemark; Calgary; Hybrid; CAD 60,000 - 80,000; Full time

Job summary

A healthcare organization is seeking a Digital Marketing Specialist in Alberta to enhance its digital presence and engage key audiences. This role involves developing social media content, creating engaging visuals, and analyzing digital metrics. Ideal candidates have a background in marketing with 2-3 years of experience in digital media and strong design skills. Join a dynamic team focused on making a community impact.

Benefits

Professional growth opportunities

Collaborative work environment

Opportunity to impact community

Qualifications

• Minimum 2–3 years of experience managing social media accounts and digital content.
• Strong writing, editing, and visual storytelling skills.
• Ability to analyze performance metrics and prepare summary reports.

Responsibilities

• Develop and manage content across social media platforms.
• Create engaging digital content including graphics and videos.
• Monitor and report on digital engagement metrics.

Skills

Social media management

Digital content creation

Graphic design

Video editing

Writing and editing

Data analysis

Organizational skills

Communication skills

Education

Post-secondary education in Marketing or related field

Tools

Adobe Creative Suite

Canva

HTML

Job description

Overview

Digital Marketing Specialist – Vocational Services

Location: Alberta
Employment Type: Full-Time Remote. Candidate can be based in Calgary or Edmonton

About Us: Lifemark’s Vocational Services department is dedicated to helping individuals reach their employment goals through innovative rehabilitation, training, and work placement programs. Our team supports clients in re-entering the workforce, developing new skills, and connecting with meaningful employment opportunities.

We are seeking a Digital Marketing Specialist to join our team and help amplify our message, grow our digital presence, and engage key audiences across multiple platforms. This is an exciting opportunity to use your creativity, technical skills, and strategic thinking to support programs that make a real difference in people’s lives.

Key Responsibilities

• Develop, schedule, and manage content across social media platforms (LinkedIn, Facebook, Instagram, Eventbrite, etc.) to promote Vocational Services programs, success stories, and community partnerships.
• Create engaging digital content including graphics, videos, infographics, and written posts using tools such as Canva and Adobe Creative Suite.
• Maintain and update website pages, ensuring information is accurate, accessible, and aligned with organizational branding and messaging.
• Collaborate with program leads and communications teams to support marketing campaigns and digital initiatives.
• Monitor, analyze, and report on digital engagement metrics, providing insights and recommendations to leadership.
• Ensure all digital content meets accessibility and privacy standards.
• Stay current on digital marketing trends and recommend innovative approaches to enhance audience engagement.
• Conduct and analyze labour market research and support RFPs and business proposals.

Qualifications & Experience

• Post-secondary education in Marketing, Communications, Digital Media, or a related field (or equivalent experience).
• Minimum 2–3 years of experience managing social media accounts and digital content for an organization or brand.
• Proficiency with graphics and design in Adobe Creative Suite (Photoshop, Illustrator, Premiere, etc.), Canva, and/or other design software.
• Working knowledge of HTML, website content management systems (CMS), and SEO principles.
• Strong writing, editing, and visual storytelling skills.
• Demonstrated ability to analyze performance metrics and prepare summary reports.
• Excellent organizational and communication skills, with the ability to manage multiple projects and deadlines.
• Experience in videography and editing would be considered an asset.

Why Join Us

• Be part of a dynamic team dedicated to helping individuals achieve employment success.
• Opportunity to use your digital marketing expertise to make a meaningful community impact.
• Supportive, collaborative environment with professional growth opportunities.

Thank you for your interest in joining our team! We appreciate the time and effort you’ve taken to apply for this position. Our team will carefully review all applications and contact candidates who meet the qualifications for the next steps. We encourage you to keep an eye on our future job openings. We look forward to connecting with the right candidate soon!