Digital Marketing Specialist

SCM; Toronto; Remote; CAD 80,000 - 100,000; Full time

Job summary

A leading risk mitigation firm is seeking a Digital Marketing Specialist for a fully remote, 7-month contract. The role involves developing and managing digital marketing strategies, overseeing SEO/SEM, and optimizing campaigns. Ideal candidates will have a Bachelor’s degree and at least three years of experience in digital marketing. This position offers a competitive hourly rate and the chance to work within a collaborative team environment.

Qualifications

• Minimum of three years of related experience.
• Knowledge of digital and content marketing best practices.
• Experience in setting up and optimizing PPC campaigns.

Responsibilities

• Plan and execute web SEO/SEM campaigns.
• Develop content and manage email campaigns.
• Identify trends to optimize performance.

Skills

SEO/SEM

Digital marketing strategies

Content marketing

Social media marketing

Database management

Email campaigns

PPC campaign optimization

Analytics tools

HTML, CSS, JavaScript knowledge

Education

Bachelor’s degree in marketing or related field

Tools

Google Ads

GA4 Analytics

Constant Contact

SEMRush

Job description

Xpera Risk Mitigation & Investigation

Digital Marketing Specialist (Fully Remote – 7 Month Contract)

Xpera Risk Mitigation & Investigation (Xpera) is one of Canada's largest providers of risk reduction for businesses and government. Our service portfolio includes investigations, labour dispute management, evacuation support, emergency security, emergency staffing, and ethics reporting services. We are proud to be an industry leader with over 50 years of proven performance. Our national team is diverse and thrives on innovation and collaboration.

About The Role

The Digital Marketing Specialist will play a key role in supporting marketing initiatives across our brands and divisions across Canada. This full‑time contract position offers you the opportunity to build a strong market presence and drive measurable growth across digital channels. Training for the role will include four weeks of shadowing.

Reporting to the Director, Marketing and Customer Experience, you will be responsible for developing, executing, and managing innovative digital strategies. This role involves overseeing various digital channels and optimizing online marketing campaigns. The ideal candidate will have a strong understanding of digital and content marketing strategies, including web, social media, database management, video, SEO/SEM, and email campaigns. This is an excellent opportunity for a creative individual passionate about digital marketing, looking to build their career in an exciting, dynamic role.

This is a fixed‑term contract position to back‑fill a paternity leave from January 12 to August 14, 2026, with the possibility of extension. Compensation is an hourly rate of $32.00/hour based on a 37.5‑hour work week.

What You’ll Do

• Plan, execute, and support web SEO/SEM, database marketing, email, social media, and CPC advertising campaigns.
• Develop content and design and implement email campaigns (via Constant Contact).
• Manage and update company marketing databases.
• Manage client Net Promoter Score (NPS) system.
• Identify trends and insights to optimize spending and performance.
• Brainstorm new and creative growth strategies through digital marketing.
• Plan, execute, and measure experiments and conversion tests.
• Measure and report performance of all digital marketing campaigns (ROI and KPIs).

What You’ll Bring

• A minimum of three (3) years of related experience.
• Bachelor’s degree in marketing, or related experience.
• Knowledge of digital and content marketing best practices.
• Experience in setting up and optimizing PPC campaigns on all major search engines.
• Demonstrable experience managing SEO/SEM, marketing databases, email, social media and/or display advertising campaigns.
• Solid knowledge of website and marketing analytics tools (e.g., Google Ads, Analytics GA4, Tag Manager, Looker Studio, Search Console, and SEMRush).
• Working knowledge of HTML, CSS, and JavaScript development and constraints.
• Familiarity with NPS systems and the Constant Contact email system is an asset.

If you are selected to move forward in our recruitment process, your recruiter will be able to discuss additional details of our total rewards program with you.

Xpera welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates throughout the recruitment and assessment process.

Unsolicited Outreach Statement – Recruitment Agencies

Xpera Risk Mitigation & Investigation will not accept unsolicited resume submittals from third‑party recruiters and hereby request agencies to not contact Xpera employees or managers directly to present candidates. Be advised Xpera will NOT pay a fee for any placement resulting from the receipt of an unsolicited resume and will consider any unsolicited resumes forwarded public information. Xpera welcomes resumes submitted directly from candidates.