Digital Marketing Specialist

Proax Technologies Ltd.; Mississauga; On-site; CAD 65,000 - 90,000; Full time

Job summary

Proax Technologies Ltd. seeks a storytelling-focused content creator to own research-stage content across YouTube, blogs, and social channels. On-site role interviewing SMEs, filming products, and turning raw material into compelling engineering content.

You'll work with AI-powered tools daily to draft and repurpose content while maintaining a human voice. Mentions of product knowledge, warehouse footage, and training materials illustrate the broad scope of responsibilities.

Qualifications

• Experience with end-to-end video production and editing.
• Ability to craft engineer-friendly narratives from SME interviews.
• Fluent in using AI tools to draft and repurpose content without losing human touch.

Responsibilities

• Own YouTube content for research-stage buyers from planning to publishing.
• Produce videos, product overviews, and application examples.
• Create blog content and social posts targeting engineers.
• Distribute content across channels with relevance over volume.
• Film internal training videos for sales, ops, and marketing.
• Develop landing pages for key campaigns and product launches.

Skills

Video production

Video editing

AI-assisted content

Written communication

Interview SMEs

Social content

Self-starter

Tools

CapCut

Adobe Premiere

After Effects

HeyGen

Hyperframes

Remotion

Job description

The Role

You own Proax's research-stage and brand surface across YouTube, video, blog and socials. You sit on-site so you can interview our SMEs (internal teams), film our products, capture warehouse + application footage, and turn that raw material into content that helps engineers buy. Your job is the human-facing storytelling side.

What you’ll own

All content workflows are AI-leveraged. You’ll use AI tools daily for drafts, research, repurposing, video assist. Final voice is human.

• YouTube channel — GrowProax's YouTube presence for research-stage buyers. Plan, script (with SME input), shoot, edit, publish.
• Video production + editing — product overviews, application examples, selection guides, manufacturer spotlights.
• Blog content creation — engineer-first articles: application notes, selection guides, retrofit paths, comparison pieces.
• Social distribution — publish where our buyers actually pay attention. Quality and relevance matter more than volume.
• Internal training videos — film and edit short training pieces for sales, ops, and marketing so internal teams adopt new tools, workflows, and product knowledge faster.
• Ad creative (as needed) — film and edit ad spots when there is a new product launch or we need different creatives for paid campaigns.
• Landing pages — create dedicated landing pages for key campaigns, product launches, or video-driven promotions.

Requirements / Skills

• Video production + editing skills — hands-on with CapCut and/or Adobe Premiere and/or After Effects. Comfortable with AI video tools such as HeyGen, Hyperframes, and Remotion. Can take a raw recording and ship a publishable video.
• Strong written communication — blog articles, video scripts, social copy, briefs. Plain, engineer-friendly, no fluff.
• Fluent with AI tools — Claude, ChatGPT, and similar are part of your daily workflow as force-multipliers, not as content factories. You know where AI helps and where it absolutely shouldn’t replace human judgment.
• Comfortable interviewing SMEs — most of our content starts as a 20‑min conversation with a product expert. You translate that into something a buyer can use.
• Social instinct — you understand the difference between marketing-speak and content people actually engage with.
• Self-starter — prioritizes without close supervision; pushes back when something isn’t worth doing.

Bonus (not required)

• Industrial / automation / technical background or genuine curiosity about how the products work
• French proficiency
• On-camera comfort (love it but again not required)
• Photography / motion graphics

How we work

• AI-leveraged. We use AI daily for research, drafting, repurposing, editing support, and repetitive work. Human judgment, taste, and technical accuracy still matter.
• Fast-moving. We value people who ship consistently, iterate quickly, and improve through feedback and data instead of endless planning.
• Measurable. Content is tied to pipeline, engagement, adoption, and revenue impact. You’ll be able to see what works.
• SME-driven. Most great content starts with conversations with engineers, product specialists, and customers. Your job is turning expertise into clarity.
• Practical over performative. We care more about useful content that helps buyers make decisions than "marketing" for its own sake