Digital Marketing Specialist

The Canadian Brewhouse; Edmonton; On-site; CAD 60,000 - 80,000; Full time

Job summary

A leading hospitality group in Edmonton is seeking a Digital Marketing Specialist to execute and optimize digital marketing campaigns. Responsibilities include managing content across various sites and improving performance through insights. Ideal candidates have 3–5 years of experience in digital marketing, strong analytical abilities, and knowledge of SEO and Google Ads. Join a dynamic team that values creativity and teamwork, while enjoying comprehensive benefits and advancement opportunities.

Benefits

Flexible Hours

Advancement Opportunities

Comprehensive Benefits Packages

Performance-Based Bonuses

Staff Discounts

Qualifications

• 3–5 years of experience in digital marketing or related fields.
• Hands-on experience with CMS platforms and Google Ads.
• Strong attention to detail, accuracy, and consistency.

Responsibilities

• Execute and optimize digital marketing campaigns.
• Manage digital content across various platforms.
• Create reports to track performance metrics.

Skills

Digital marketing experience

Analytical skills

SEO knowledge

Digital advertising fundamentals

Copywriting skills

Tools

Google Ads

GA4

CMS platforms

Job description

Digital Marketing Specialist

The Canadian Brewhouse opened its first restaurant in 2001, in Edmonton, Alberta. By adding awesome talent to our team, serious dedication and persistence, and keeping the guest in mind, we’ve grown to 47 Canadian Brewhouses, 1 Canadian Icehouse, 4 Banquet Bars, 40 Plantlife Cannabis dispensaries, 7 Ribeye Butcher Shops, and our newest addition The Italian Bakery's Tesoro!

The Digital Marketing Specialist is responsible for executing and optimizing digital marketing campaigns. This role focuses on digital performance, audience engagement, tracking, and channel growth for our retail and hospitality brands. You will manage the technical and creative execution of digital marketing initiatives — ensuring the right message reaches the right audience at the right time — while continuously improving results through data and insights.

Key Responsibilities

Digital Campaign Execution

• Build, publish, and optimize digital content across websites, Google My Business profiles and internal digital screens.
• Execute promotional campaigns through CMS updates, landing pages, and digital banners while focusing on SEO best practices.
• Ensure brand consistency and accuracy across all digital touchpoints.
• Conduct digital QA (checking links, images, pricing, tracking, copy accuracy).

Google Ads Management

• Build and manage paid search and display campaigns.
• Monitor pacing, budgets, CPC/CPA, CTR, and ROI.
• Recommend optimizations to improve performance.
• Collaborate on creative needs, landing page improvements, and ad extensions.

GA4 Analytics & Reporting

• Create dashboards and reports to track traffic, engagement, conversions, and digital campaign performance.
• Set up and maintain UTM tagging for accurate tracking.
• Analyze user behaviour and provide insights to improve future campaigns.
• Identify issues with tracking, conversion paths, or attribution.

Social & Content Support

• Schedule and publish content across paid social platforms (Meta and Reddit).
• Support performance insights for paid social campaigns.
• Optimize posts for reach, engagement, and conversion.
• Report on all ad campaigns and provide insight for future campaigns as required based on metrics.

Email & SMS Support

• Schedule and publish content across email campaigns when needed.
• Support performance insights for email campaigns.

Continuous Optimization

• Monitor industry trends, platform updates, SEO best practices, and digital tools.
• Test new ideas to improve engagement and conversion.
• Apply learnings from analytics to future campaigns.

Skills and Experience

• 3–5 years of experience in digital marketing, performance marketing, or related fields.
• Hands‑on experience with CMS platforms, Google Ads, and GA4.
• Strong understanding of digital advertising fundamentals and analytics.
• Ability to analyze data, identify trends, and communicate insights clearly.
• Knowledge of SEO, UTM parameters, tagging, and digital QA best practices.
• Solid copywriting, editing, and digital layout skills.
• Strong attention to detail, accuracy, and consistency.
• Ability to thrive in a fast‑paced retail and hospitality marketing environment.

Nice‑to‑Have Skills

• Experience with loyalty and email platforms or CRM systems.
• Basic HTML/CSS for email or landing page adjustments.
• Experience with marketing automation workflows.

Why Join Us?

• Flexible Hours
• Advancement Opportunities
• Comprehensive Benefits Packages
• Performance‑Based Bonuses
• Staff Discounts
• Lifelong Friendships

About Our Team

We know that without our incredible teams, we wouldn’t be a fraction of where we are today. Our teams live and breathe our Core Values; these are 6 key principles that influence all of our decisions as an organization.

Core Values

• Take Care of Each Other and Yourself
• Think Like a Customer
• Support Your Community
• Hurry, Don’t Rush
• Embrace Innovation
• Be Persistent

We work hard and play hard, often seen out in the community volunteering, raising funds, or just enjoying time with friends. If you are passionate, creative, and ready to work alongside a devoted team, we want to hear from you!

We can’t wait to hear from you!

The Canadian Brewhouse is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We encourage individuals from all backgrounds to apply and join our team.