Digital Marketing Specialist

Alliance for Arts and Culture; British Columbia; Hybrid; CAD 46,000 - 55,000; Full time

Job summary

A leading arts organization located in British Columbia is seeking a Digital Marketing Specialist. The successful candidate will monitor and optimize digital campaigns, providing insights based on data analysis. The role requires a minimum of 3 years of experience in digital marketing, proficiency with tools such as Google Analytics, and a degree in Marketing or related field. This position offers a competitive salary and a hybrid working environment, with additional benefits such as healthcare and professional development opportunities.

Benefits

Health care spending account

Professional development opportunities

Employee Assistance Program

Qualifications

• Minimum 3 years of experience in digital marketing with current trends knowledge.
• Familiarity with website and email marketing best practices.
• Self-starter able to work under broad direction.

Responsibilities

• Monitor and optimize digital marketing campaign performance.
• Provide subject matter expertise on industry trends.
• Implement metrics and KPIs for data-driven strategy.

Skills

Web/digital marketing experience

Attention to detail

Google Analytics

SaaS knowledge

Time management

Education

Undergraduate degree or diploma in Marketing or related field

Tools

MS Office

Drupal

Mailchimp

Google Ads

Job description

Overview

Open until a suitable candidate is found

Organization Description

Banff Centre for Arts and Creativity was founded in 1933 and is a learning organization dedicated to artistic and creative development across dozens of disciplines. From the Canadian Rocky Mountains, Banff Centre aims to inspire attendees – artists, leaders, and thinkers – to unleash their creative potential. We acknowledge the traditional territories and Nations in the area and honor their past and present contributions.

The Opportunity

Marketing and Communications is critical to the profile and viability of Banff Centre. The Digital Marketing Specialist assists Marketing in the preparation, implementation, and evaluation of digital marketing plans. This role will contribute to all areas by championing marketing analytics, considering the Banff Centre ecosystem, and enabling data-driven decisions. The role supports the creation, execution, and analysis across digital assets, including the website, email campaigns, and digital ads, and reinforces best practices across the institution. The goals of the department are to position Banff Centre as a leading arts and leadership training institute and to recruit quality participants, build digital and physical audiences, engage with communities and stakeholders, and support related departments to maximize enterprise revenue. The role works closely with the Manager, Digital Marketing Platforms, and Manager, Digital Marketing to execute campaigns across the organization.

Responsibilities

• Monitor and optimize the performance of digital marketing campaigns, presenting actionable insights and data-based learnings through data visualization.
• Associate marketing activities with business objectives, such as program applications and ticket sales.
• Provide subject matter expertise and recommendations based on industry trends and user behaviour.
• Analyse user journeys to improve customer experience and maximize conversions.
• Implement qualitative data in reports to provide extra insights such as heatmaps and survey results.
• Website: review the website for spelling errors, broken links, and accessibility improvements; support website maintenance; create wireframes, sitemaps, and page mock-ups; support content updates to digital marketing assets; build cross-functional relationships to maintain standards and templates; adhere to brand guidelines; participate in change management for digital platforms; implement metrics and KPIs for data-driven strategy.
• Ads: support digital campaign creative processes, creation, maintenance, and optimization; participate in testing digital platforms, webpages and ads, and provide recommendations for improvement.

Qualifications

• Minimum 3 years of experience in a web/digital marketing environment with knowledge of current trends, SaaS, analytics and social media.
• Undergraduate degree or diploma in Marketing, Communications, or a related field.
• Strong attention to detail and time management; capable of handling multiple tasks and projects.
• Self-starter able to work under broad direction without close supervision.
• Experience with Google Analytics, Tag Manager, and MS Office; knowledge of information architecture; ability to aggregate data from multiple sources into cohesive visualizations.
• Familiarity with website and email marketing best practices; Drupal and Mailchimp are assets; UX/UI, wireframes and mockups experience.
• Experience with Meta Business Manager and Google Ads preferred; experience managing social media analytics is an asset; experience with CRM environments preferred.
• Gaming or arts organization experience or working in a post-secondary institution is an asset; bilingual (French, English) is an asset; familiarity with HTML, CSS, SEO/SEM, Adobe tools and video editing is an asset.

Employment Terms and Benefits

• In accordance with CUPE 4318, this is a unionized, salaried position with a 6-month probation period; salary range is $46,987.20 to $54,371.20 per year, based on 40 hours per week.
• Benefits include Alberta Blue Cross and eligibility for a defined benefit pension plan.
• Benefits of working at Banff Centre include transitional staff housing (based on availability), professional development, Employee Assistance Program, hybrid work environment, health care spending account, staff discounts, and onsite fitness facility with introductory offers for new staff.

How to Apply

To apply, please visit: https://phe.tbe.taleo.net/phe02/ats/careers/v2/viewRequisition?org=BANFFCENTRE&cws=39&rid=5499

We are accepting applications for the Digital Marketing Specialist position until a suitable candidate is found. Candidates must obtain a criminal record check before a final offer and must be legally eligible to work in Canada.