Digital Marketing SEO / SEM Specialist Needed

Home Painters Toronto; Canada; On-site; CAD 50,000 - 70,000; Full time

Job summary

A leading residential painting company with over 30 years of experience seeks a Digital Marketing Specialist to enhance their online presence. This role involves managing digital marketing campaigns across platforms like SEO/SEM and social media while collaborating closely with management to optimize strategies. Ideal candidates should demonstrate strong communication skills and a proven ability to manage multiple projects effectively.

Qualifications

• 3 years of experience managing digital marketing campaigns.
• Experience with Google Ads and Analytics.
• Proficiency in SEO/SEM best practices.

Responsibilities

• Plan and execute digital marketing campaigns across various platforms.
• Develop and manage content marketing strategies and social media presence.
• Monitor and report on campaign performance metrics.

Skills

Digital Marketing Campaign Management

SEO/SEM Experience

Copywriting

User Funnel Optimization

Communication Skills

Attention to Detail

Project Management

Google Analytics

Education

Google Ads Certification

Facebook Ads Blueprint Certification

Job description

We at Home Painters Toronto Inc. are an entrepreneurial residential painting company with over 30 years of experience.

In the last 8 years, we have experienced tremendous growth, and we are currently seeking a Digital Marketing Specialist to manage our online presence.

We are passionate about the client experience and dedicated to making our clients' dreams come true through enhancing their homes. Simply put, we paint homeowners' dreams!

Our core values include:

• Pride
• Accountability
• Initiative
• No Egos
• Teamwork
• Evolving
• Respect
• Satisfaction

We aim for you to grow and evolve with us, viewing HPT as your future home!

Our company has received numerous awards, including ranking on the Canadian Business Profit 500 list for three consecutive years, being a nominee for Ernst and Young Entrepreneur of the Year, and winning HomeStars Best in Class for three years. Therefore, you must be willing to grow, adapt, pivot quickly, and be a self-starter.

Must Haves:

• At least 3 years of experience managing digital marketing campaigns.
• Proven experience leading SEO/SEM, email, social media, and display advertising campaigns.
• Experience in copywriting and blogging.
• Skills in optimizing landing pages and user funnels.
• Experience with WordPress and WP Bakery plugin.
• Proficiency with Google Ads (Search, Display, Shopping, Video, Remarketing).
• Excellent communication skills, both verbal and written.
• Strong attention to detail and project management skills.
• Ability to work under pressure and manage multiple tasks.
• Google Ads and Analytics Certifications.
• Facebook Ads Blueprint Certification.
• Extensive experience with Google Analytics, Webmaster Tools, and Search Console.

Nice to Haves:

• Graphic design knowledge.
• Experience with WordPress and WP Bakery.
• Experience running Facebook ad campaigns.
• CRM experience (e.g., Infusionsoft, Zoho).
• Understanding of Google Tag Manager.

Responsibilities:

• Plan and execute digital marketing campaigns across SEO/SEM, email, social media, and display advertising.
• Develop content marketing strategies, including content creation and proofreading.
• Create and manage email marketing campaigns, including copywriting.
• Build and maintain a social media presence.
• Monitor and report on campaign KPIs and performance.
• Implement CRO strategies, including UX design, landing pages, A/B testing, and marketing automation.
• Stay updated on industry trends in digital marketing.
• Collaborate closely with the owner to ensure effective execution of marketing plans.

To apply, please:

1. Send your resume.
2. Include a cover letter explaining why you believe you are a good fit for Home Painters Toronto.