digital marketing officer

Government of Canada - Central; Brampton; On-site; CAD 50,000 - 70,000; Full time

Job summary

A government agency in Canada is seeking a candidate who will develop and implement communication strategies. The role requires a Bachelor's degree and offers various responsibilities including supervising staff, conducting research, and developing marketing materials. The position is on-site with no remote work options available.

Benefits

Free parking available

Learning/training paid by employer

On-site amenities

Team building opportunities

Responsibilities

• Develop communication strategies.
• Evaluate communication strategies and programs.
• Implement communication strategies and programs.
• Oversee the preparation of public written material.
• Prepare various written materials like reports and briefs.
• Produce educational and publicity programs.
• Provide consultation on new business planning.
• Supervise staff and students.
• Train staff on relevant tasks.
• Respond to enquiries from the business community.
• Conduct comparative research on marketing strategies.
• Advise clients on advertising strategies.
• Assist in preparing brochures and newsletters.
• Gather and prepare communications material.
• Conduct analytical marketing studies.
• Design market research questionnaires.
• Develop a portfolio of marketing materials.
• Analyze quantitative and qualitative research.
• Conduct online marketing and promotions.
• Develop marketing strategies.
• Maintain and manage a digital database.

Skills

Client focus

Efficient interpersonal skills

Excellent oral communication

Excellent written communication

Flexibility

Initiative

Organized

Team player

Dependability

Reliability

Quick learner

Due diligence

Education

Bachelor's degree

Tools

Adobe Experience Manager (AEM)

Jira

Microsoft Publisher

Salesforce

MS Office

MS Outlook

Adobe Illustrator

Adobe Photoshop

CSS

HTML editing software

JavaScript

MS Access

MS Excel

MS PowerPoint

Figma

Google Drive

MailChimp

Shopify

Zoho CRM

Java

WordPress

Job description

Overview

Languages: English

Education

• Bachelor's degree
• or equivalent experience

Experience

Experience an asset

On site

Work must be completed at the physical location. There is no option to work remotely.

Work setting

• Consulting firm
• Business

Responsibilities Tasks

• Develop communication strategies
• Evaluate communication strategies and programs
• Implement communication strategies and programs
• Oversee the preparation of public written material
• Prepare written material such as reports, briefs, website content
• Produce educational and publicity programs and informational materials to awaken curiosity and interest in the subject matter
• Provide consultation on planning and starting of new businesses.
• Supervise professional and support staff and students
• Supervise staff
• Train staff
• Perform administrative tasks
• Respond to enquiries from members of the business community concerning development opportunities
• Conduct comparative research on marketing strategies for industrial and commercial products
• Advise clients on advertising or sales promotion strategies
• Assist in the preparation of brochures, reports, newsletters and other material
• Gather, research and prepare communications material
• Conduct analytical marketing studies
• Design market research questionnaires
• Develop portfolio of marketing materials
• Design, conduct and analyze quantitative and qualitative research projects
• Conduct online marketing, E-commerce and Website promotions
• Develop marketing strategies
• Maintain and manage digital database

Supervision

• 1 to 2 people

Credentials Certificates, licences, memberships, and courses

• Bing Ads Accreditation
• Google AdWords Certification

Experience and specialization Computer and technology knowledge

• Adobe Experience Manager (AEM)
• Jira
• Microsoft Publisher
• Salesforce
• MS Office
• MS Outlook
• MS Windows
• Adobe Illustrator
• Adobe Photoshop
• CSS
• HTML editing software
• JavaScript
• MS Access
• MS Excel
• MS PowerPoint
• Database management
• Figma
• Google Drive
• LinkedIn
• MailChimp
• Shopify
• Zoho CRM
• Java
• WordPress

Area of work experience

• Product development

Area of specialization

• Communications
• Digital media
• Technical support

Additional information Work conditions and physical capabilities

• Tight deadlines
• Attention to detail

Personal suitability

• Client focus
• Efficient interpersonal skills
• Excellent oral communication
• Excellent written communication
• Flexibility
• Initiative
• Organized
• Team player
• Dependability
• Reliability
• Quick learner
• Due diligence

Benefits Other benefits

• Free parking available
• Learning/training paid by employer
• On-site amenities
• Team building opportunities