Digital Marketing Manager

Faber Work; Vancouver; On-site; CAD 80,000 - 90,000; Full time

Job summary

A construction technology company in Vancouver is seeking a Digital Marketing Specialist to lead online marketing campaigns and enhance their brand presence. The role includes managing Google Ads, creating social media content, and driving traffic to their platforms. Ideal candidates will have experience in digital marketing, understanding of the construction industry, and strong skills in social media management. Competitive salary ranges from $80,000 to $90,000 annually.

Qualifications

• Experience managing Google Ads campaigns and SEO strategies.
• Ability to create engaging content for social media.
• Proficiency in digital marketing tools and techniques.

Responsibilities

• Manage Google Ad campaigns and SEO strategies.
• Run social media marketing campaigns for brand awareness.
• Create and maintain a content calendar for social media.

Skills

Experience in digital marketing and social media account management

Experience using Google Ads/AdWords

Understanding of Vancouver's construction industry

Proficiency on digital marketing content creation tools (ie. Canva)

Strong understanding of top social media platforms

Experience leading social media campaigns

Ability to collaborate and flexibility in team approach

Proficiency in photography and videography

Desire to continue developing as a digital marketing specialist

Job description

About Faber

Faber is a construction technology company that uses an app-based platform to directly connect job seekers to employers. We are passionate about providing a more transparent, reliable, and accountable way for both employers and employees to connect with each other, and are driven by the goal of creating a more connected workforce.

About the Role

Reporting directly to the Chief Executive Officer, you will have the opportunity to lead online marketing campaigns to enhance Faber's brand presence. You will be responsible for Google and Meta Ads campaigns, creating content for our website and social media, and generally helping drive more traffic to our platforms. You will be relied on to boost our brand awareness, and to develop a marketing strategy aligned with our company growth goals.

Responsibilities

• Manage Google Ad campaigns, create bidding strategies, and implement SEO strategies to boost brand content
• Plan and run social media marketing campaigns with intention of creating brand awareness and driving traffic to our app
• Manage Faber's LinkedIn, Instagram, TikTok and other social media accounts
• Create and maintain a content calendar for social media posts, tailoring content for each platform's audience
• Engage with social media audiences through direct messages, comments, and posts
• Produce visual content, including photos, videos, and graphic designs to be used on Faber's social media
• Analyze social media trends relevant to the local construction industry and produce content that aligns with trends
• Implement SEO best practices to our online presence to improve search rankings

Skills and Requirements

• Experience in digital marketing and social media account management with a growing company
• Experience using Google Ads/AdWords, creating bidding strategies, and creating SEO keywords
• Understanding of Vancouver's construction industry
• Proficiency on digital marketing content creation tools (ie. Canva)
• Strong understanding of top social media platforms (LinkedIn, Instagram, TikTok)
• Experience leading social media campaigns and generating high amounts of views and engagement
• Ability to collaborate and flexibility in approach to working with a team
• Proficiency in photography and videography (bonus points for owning your own equipment)
• Desire to continue developing as a digital marketing specialist

Final Thoughts

We believe in diversity of thought and experience. In keeping with this belief, we do not discriminate on any basis. We encourage all qualified candidates to apply. Should you require any accommodation or have questions, please let us know.

While we welcome all applications, we will only respond directly to those who are short‑listed for a role. Thanks in advance for your understanding and wishing you all the best in your career journey.

$80,000 - $90,000 a year