Digital Marketing Manager

Qode Media; Toronto; On-site; CAD 60,000 - 80,000; Full time

Benefits offered by this job

Full-time, salaried position

Indoor walk to the Subway

In-office snacks and beverages

Close to many amenities

Newly renovated office space

Job summary

Qode Media in Toronto is seeking a Digital Marketing Account Manager to act as the strategic architect for clients' digital growth. This role involves leading a specialized team in SEO, Google Ads, and more.

Key responsibilities include designing omnichannel marketing strategies, managing client relationships, and ensuring high-quality project execution. The ideal candidate will possess a strong understanding of digital marketing and data analysis, along with excellent consultative skills.

Qualifications

• Must understand the implications of web design choices on SEO.
• Ability to explain complex tracking and conversion data.
• Spot gaps in client strategies and pitch effective solutions.

Responsibilities

• Act as the main point of contact for a portfolio of clients.
• Design cohesive marketing strategies integrating various channels.
• Manage and optimize significant ad spends for maximum ROAS.

Skills

Technical 'Bilingualism'

Advanced Data Literacy & Attribution

Consultative Upselling

Tools

GA4

Looker Studio

CRM systems

Job description

As a Digital Marketing Account Manager, you are the strategic architect and primary advocate for our clients' digital growth. This is a high-level orchestration role where you bridge the gap between client business goals and technical execution. You will lead a specialized team of experts in SEO, Google Ads, Meta Ads, and Web Development to deliver integrated, high-performance campaigns. You are not just a "messenger"; you are a bilingual translator who can speak "Business ROI" to clients and "Technical Specs" to developers.

Key Responsibilities

1. Strategic Client Leadership

• The Trusted Advisor: Act as the main point of contact for a portfolio of clients, moving beyond "task-taking" to provide proactive business consulting.
• Omnichannel Strategy: Design cohesive marketing funnels where Meta Ads drive awareness, Google Ads capture intent, SEO builds long-term authority, and the Website converts traffic.
• Expectation Management: Navigate the delicate balance between aggressive growth targets and realistic technical timelines.

2. Specialist Team Orchestration

• Briefing & Direction: Translate client visions into high-quality briefs for SEO specialists, media buyers, and web developers.
• Quality Control: Review ad copy, keyword strategies, and website wireframes to ensure they align with the client’s brand voice and conversion goals before they go live.
• Web Dev Liaison: Oversee website design and development projects, ensuring that new builds are optimized for both user experience (UX) and search engine performance (SEO) from day one.

3. Performance Storytelling & Data Analysis

• The "Why" Behind the Numbers: Use GA4, Looker Studio, and CRM data to move beyond basic reporting. You must explain why the conversion rate dropped and provide a data-backed pivot strategy.
• Budget Stewardship: Manage and optimize significant monthly ad spends across Google and Meta, ensuring maximum Return on Ad Spend (ROAS).

3 Essential Skills for the Modern Agency Lead

1. Technical "Bilingualism."

To lead specialists, you must understand their "lever." You don't need to write CSS or build complex Schema markup yourself, but you must understand how a Web Design choice affects SEO, or how a landing page's load speed impacts Google Ads Quality Score.

2. Advanced Data Literacy & Attribution

In 2026, tracking is complex. You must understand Attribution Modeling (how different channels contribute to a single sale) to defend the value of "Awareness" campaigns (Meta/YouTube) even when the final click comes from "Branded Search" (Google).

3. Consultative Upselling

A great Account Manager grows the agency by growing the client. You need the ability to spot gaps—for example, noticing that an SEO client has a high-traffic blog but no Marketing Automation to capture those leads—and pitching the solution effectively.

Alignment with Marketing & Web Studies

• Integrated Marketing (IMC) – Conductor: Ensures the brand doesn't feel "fragmented" across different platforms.
• UX & Web Design Theory – Strategist: Ensures the website is a "Salesperson," not just a "Digital Brochure."
• Search Theory (SEO/SEM) – Architect: Balances immediate "paid" wins with sustainable "organic" growth.

Perks

• Full-time, salaried position
• Indoor walk to the Subway (On top of Sheppard Yonge Station)
• In-office snacks and beverages
• Close walk to many amenities: Whole Foods, Starbucks, Tim Hortons, The Sheppard Centre, LA Fitness, etc.
• Newly renovated office space

This position is a full-time in-office position, with a salary based on the experience, qualifications and expertise of the candidate. Qode Media offers benefits, a competitive salary, a vibrant work environment, a supportive and outgoing workspace. Our mantra is employees first! We are interested in hiring long-term, committed individuals for our team.