Digital Marketing Manager

DistillerSR Inc.; Canada; Hybrid; CAD 82,000 - 96,000; Full time

Job summary

A leading B2B SaaS firm is seeking a digital marketing professional to design and optimize marketing programs. The role involves executing multi-channel campaigns, analyzing performance metrics, and collaborating with various teams to enhance lead generation. The ideal candidate will have 3-5 years of experience in digital marketing, proficiency in Salesforce and marketing automation tools, and strong communication skills. The company offers a flexible work environment, competitive compensation, and opportunities for professional growth.

Benefits

Flexible work hours

Benefits coverage from Day One

Annual winter holiday shutdown

Three weeks vacation

Wellness reimbursement

Professional development support

Career growth opportunities

Qualifications

• 3-5 years of experience in digital marketing and demand generation.
• Strong technical proficiency in Salesforce and marketing automation.
• Excellent communication and collaborative skills.

Responsibilities

• Launch and manage multi-channel digital campaigns.
• Continuously analyze campaign performance and optimize for ROI.
• Partner with various teams to ensure consistent messaging.

Skills

Digital marketing experience

Lead generation

Campaign analytics

Communication skills

Collaboration

Tools

Salesforce

Pardot

Marketing automation tools

Job description

About us:

Behind every innovative new medical device, new healthcare policy, and research into new treatments, there’s a literature review. At DistillerSR Inc., we’re changing the way that scientific research is conducted. Founded in 2008, DistillerSR is the world’s leading AI-enabled workflow automation and evidence management platform for streamlining the production of critical literature-based health research.

DistillerSR is used by 80% of the top 10 global medical device and pharmaceutical companies to inform life-changing product research, prepare regulatory submissions and to monitor for safety issues with medical products once in market. At DistillerSR, we have three core values: Always Leading, Always Innovating, and Always Trusted. Our amazing team lives these values every day and our customers trust us to bring them innovative, world-leading solutions that power their important work.

About the Role

We’re looking for a digital‑savvy professional to design, implement, and optimize digital marketing programs that generate high‑quality leads and accelerate pipeline growth.

The successful candidate will be hands‑on with campaign coordination and execution, highly analytical, and motivated by measurable impact. They work closely with Product Marketing, Sales, and Field Marketing to proactively bring new campaign ideas to life.

Responsibilities

• Campaign Execution: Launch and manage multi‑channel digital campaigns (email, content syndication, webinars, and LinkedIn paid and organic) to drive demand.
• Data‑Driven Optimization: Continuously analyze and report on campaign performance, pipeline impact, and conversion metrics to inform optimization and improve ROI.
• Marketing Automation: Build, deploy, and optimize campaigns using marketing automation and CRM platforms (e.g., Pardot, Salesforce).
• AI & Modern Tools: Apply AI‑driven marketing tools (e.g., Clay) and techniques to enhance personalization, targeting, and campaign efficiency.
• Cross‑Functional Collaboration: Partner closely with field marketing, corporate campaigns, content, and sales to ensure consistent messaging, lead flow, and alignment on results.
• Continuous Improvement: Identify opportunities for process automation and refinement, and overall program efficiency.
• Event Marketing Support: Provide promotional and onsite event management support (e.g., lead capture and event set up).

Requirements

• Experience: 3-5 years of digital marketing and demand generation experience in B2B SaaS, with significant time spent successfully launching email and LinkedIn marketing campaigns.
• Technical Proficiency: Strong working knowledge of Salesforce, marketing automation tools (Pardot preferred), and AI‑based marketing technologies.
• Analytical Strength: Understanding of funnel metrics, pipeline attribution, and campaign analytics.
• Collaborative Approach: Proven ability to work effectively across sales, field, and corporate marketing functions.
• Results Orientation: Track record of achieving or exceeding pipeline and lead generation targets.
• Communication: Excellent written and verbal communication skills with attention to detail and clarity.

Compensation

Salary range: $82,081 to $95,566

Compensation is determined based on factors such as experience, skills, and overall fit for the role. If you’re excited the opportunity but the listed salary range doesn’t fully align with your expectations, we’ll still encourage you to apply. We’re open to discussing a competitive package that reflects your background and expertise.

We're a dynamic and innovative B2B SaaS firm that leads in our market and we're looking for agile, growth‑minded individuals who want to join and make a positive impact doing purposeful work. We offer:

• Flexible work hours and work arrangements
• Benefits coverage from Day One
• Annual winter holiday shutdown
• Three weeks vacation
• Wellness reimbursement
• Professional development support
• Career growth opportunities
• Great culture working in the heart of the Kanata North Tech Park

As part of our recruitment process, we may utilize artificial intelligence tools to support or assist the review of applications. These tools may help us identify candidates whose qualifications best match job requirements.

DistillerSR Inc. is committed to providing a respectful, welcoming, and inclusive work environment where every single employee can bring their full self to work, thrive, and be successful. Please let us know if you need any accommodation during the recruitment process.