Digital Marketing Manager

Home Painters Toronto; Canada; On-site; CAD 50,000 - 70,000; Full time

Job summary

A residential painting company is seeking a Digital Marketing Manager to enhance their online presence. The ideal candidate has at least 5 years of experience in digital marketing, including SEO, social media, and analytics. Responsibilities include planning campaigns, developing content strategies, and monitoring performance. Compensation ranges from $50,000 to $70,000, plus performance-based bonuses.

Benefits

Performance-based bonuses

Company medical benefits after probation

Qualifications

• At least 5 years of experience managing digital marketing campaigns.
• Proven experience leading SEO/SEM, email, social media, and display advertising campaigns.
• Skills in optimizing landing pages and user funnels.

Responsibilities

• Plan and execute digital marketing campaigns across SEO/SEM, email, and social media.
• Develop content marketing strategies and create email marketing strategies.
• Monitor and report on campaign performance against KPIs.

Skills

Digital marketing campaigns

SEO

Social media marketing

Copywriting

Google Ads

Project management

Communication skills

Analytics tools

Tools

Google Analytics

WordPress

Facebook Ads Manager

Job description

We at Home Painters Toronto Inc. are an entrepreneurial residential painting company with over 30 years of experience.

In the last 10 years, we have experienced tremendous growth, and we are currently seeking a Digital Marketing Manager to manage our online presence across various platforms.

We are passionate about the client experience and dedicated to turning our clients' dreams into reality through enhancing their homes. Essentially, we paint homeowners' dreams!

Our core values include:

• Pride
• Accountability
• Initiative
• No Egos
• Teamwork
• Evolving
• Respect
• Satisfaction

We want someone who is eager to grow and evolve with us and consider HPT as their future home!

Our company has received numerous awards, including ranking on the Canadian Business Profit 500 list three years in a row, being a nominee for Ernst and Young Entrepreneur of the Year, winning HomeStars Best in Class for five consecutive years, among others. Therefore, you must be willing to grow, adapt, pivot quickly, and be a self-starter.

Must Haves:

• At least 5 years of experience managing digital marketing campaigns.
• Proven experience leading SEO/SEM, email, social media, and display advertising campaigns.
• Experience with copywriting and blogging.
• Skills in optimizing landing pages and user funnels.
• Experience with WordPress and WPBakery plugin.
• Proficiency with Google Ads (Search, Display, Shopping, Video, Remarketing).
• Excellent communication skills, both verbal and written.
• Strong attention to detail and project management skills.
• Ability to work under pressure and manage multiple tasks.
• Google Ads and Analytics Certifications.
• Facebook Ads Blueprint Certification.
• Extensive experience with Google Analytics, Google Search Console, and Webmaster Tools.

Nice to Haves:

• Graphic design knowledge.
• Experience with WordPress and WPBakery.
• Experience running Facebook ad campaigns using Facebook Ad Manager / Power Editor.
• CRM experience (e.g., Infusionsoft, Zoho).
• Understanding of Google Tag Manager.

Responsibilities:

• Plan and execute digital marketing campaigns across SEO/SEM, email, social media, and display advertising.
• Develop content marketing strategies, including content creation, proofreading, and occasional article writing.
• Create email marketing strategies and copy.
• Build and maintain a social media presence.
• Monitor and report on campaign performance against KPIs.
• Implement CRO strategies using UX design, landing pages, A/B testing, marketing automation, and email marketing.
• Stay updated on industry trends and developments in digital marketing.
• Collaborate closely with the owner to ensure effective execution of marketing plans.

Compensation:

• $50,000 to $70,000 depending on experience.
• Performance-based bonuses tied to KPIs.
• Eligible for company medical benefits after successful completion of a 90-day probation period.

To apply, please:

1. Send your resume.
2. Include a cover letter explaining why you believe you are a good fit for Home Painters Toronto.