Digital Marketing Lead: Paid Social & Programmatic Growth

Walmart; Mississauga; On-site; CAD 91,000 - 127,000; Full time

Job summary

A leading retail corporation in Mississauga is seeking a Manager, Digital Marketing specializing in Paid Social and Programmatic. This role involves executing comprehensive marketing strategies, managing budgets, and optimizing campaign performance across various platforms. Candidates should have a strong grasp of digital marketing trends and budget management to drive growth for the company's eCommerce initiatives.

Qualifications

• 16 years or older.
• Strong understanding of Paid Social and Programmatic strategies.
• Experience managing digital media budgets.

Responsibilities

• Execute Paid Social and Programmatic strategy.
• Manage budgets and optimize channels for campaign performance.
• Analyze campaign results and provide actionable insights.

Skills

Paid Social Strategy

Programmatic Advertising

Digital Media Budgets

Cross-Functional Collaboration

Campaign Reporting

Industry Trends Knowledge

Tools

Google DV360

Trade Desk

Meta

TikTok

Pinterest

Reddit

Job description

A leading retail corporation in Mississauga is seeking a Manager, Digital Marketing specializing in Paid Social and Programmatic. This role involves executing comprehensive marketing strategies, managing budgets, and optimizing campaign performance across various platforms. Candidates should have a strong grasp of digital marketing trends and budget management to drive growth for the company's eCommerce initiatives.