Digital Marketing Lead — International Banking & Growth

RBC; Toronto; On-site; CAD 80,000 - 100,000; Full time

Job summary

A leading financial institution in Toronto is seeking a Digital Marketing lead to shape its digital presence for International Banking and Newcomers Segments. This role involves campaign execution, website management, and collaboration with various teams to drive engagement and growth. Candidates should have over 5 years of digital marketing experience and strong communication skills. This position offers a dynamic environment with opportunities for impactful work.

Benefits

Ability to make a difference and lasting impact

Work in a dynamic, collaborative team

Opportunities to do challenging work

Qualifications

• 5+ years of digital marketing experience.
• 3+ years experience leading digital sites.
• Strong collaboration, presentation, written, and verbal communication skills.
• Exceptional client, project, and vendor management skills.

Responsibilities

• Translate marketing strategies into impactful digital campaigns.
• Own the International Banking and Newcomers website, driving optimization.
• Build relationships with internal and external agencies.
• Develop new strategies to drive revenue growth.

Skills

A/B Testing

Communication

Content Marketing

Digital Marketing

Website Analytics

Education

Bachelor's degree or College diploma in Business/Marketing/Technology

Tools

Google Analytics

Optimizely

VWO

Job description

A leading financial institution in Toronto is seeking a Digital Marketing lead to shape its digital presence for International Banking and Newcomers Segments. This role involves campaign execution, website management, and collaboration with various teams to drive engagement and growth. Candidates should have over 5 years of digital marketing experience and strong communication skills. This position offers a dynamic environment with opportunities for impactful work.