Digital Marketing Coordinator

Government of Canada; Toronto; On-site; CAD 60,000 - 80,000; Full time

Job summary

A public sector organization in Toronto seeks a Marketing Specialist to enhance digital media presence through strategic marketing initiatives. The ideal candidate will have a college diploma and 2 years of experience in marketing or technical services. Responsibilities include content creation, strategy development, and managing digital databases. This position requires strong communication skills, attention to detail, and expertise in tools such as WordPress and Google AdWords, with no option for remote work.

Benefits

Parking available

Other benefits

Qualifications

• 2 years to less than 3 years of experience in technical service and/or marketing.
• Proficiency in MS Office and digital media management.
• Experience with website creation and management tools.

Responsibilities

• Prepare written material such as reports and website content.
• Develop marketing strategies and campaigns.
• Gather and prepare communications material.
• Conduct analytic marketing studies.
• Develop and maintain digital databases.

Skills

Digital media

Client focus

Excellent written communication

Excellent oral communication

Google AdWords Certification

Search Engine Optimization (SEO)

Search Engine Marketing (SEM)

Social Media

Education

College diploma or certificate (1-2 years)

Tools

MS Office

WordPress

MailChimp

CSS

HTML editing software

Job description

Overview

Languages

English

Education

• College, CEGEP or other non-university certificate or diploma from a program of 1 year to 2 years
• or equivalent experience

Experience

2 years to less than 3 years

On site

Work must be completed at the physical location. There is no option to work remotely.

Work setting

• Urban area
• Advertising, marketing and public relations agency
• Business
• Internet/Web services company
• Media organization
• Website developer

Responsibilities

• Prepare written material such as reports, briefs, website content
• Gather, research and prepare communications material
• Conduct analytical marketing studies
• Develop portfolio of marketing materials
• Conduct online marketing, E-commerce and Website promotions
• Develop marketing strategies
• Maintain and manage digital database
• Write and edit press releases, newsletter and communications materials
• Copywrite
• Develop marketing and communication plans
• Perform Web-server backup and recovery operations
• Create and optimize content for Website using a variety of graphics, database, animation and other software
• Robotic process automation

Credentials

• Google AdWords Certification

Experience and specialization

Computer and technology knowledge

• MS Office
• MS Windows
• CSS
• HTML editing software
• MS Excel
• MS Word
• Spreadsheet
• Google Drive
• LinkedIn
• MailChimp
• Electronic mail
• WordPress
• Website creation and management software
• Search Engine Marketing (SEM)
• Search Engine Optimization (SEO)
• Social Media

Area of work experience

• Technical service and/or marketing

Area of specialization

• Digital media

Additional information

Work conditions and physical capabilities

• Work under pressure
• Fast-paced environment
• Attention to detail

Personal suitability

• Client focus
• Efficient interpersonal skills
• Excellent oral communication
• Excellent written communication
• Flexibility
• Initiative
• Judgement
• Organized
• Team player
• Accurate
• Dependability
• Reliability
• Integrity
• Quick learner

Benefits

Other benefits

• Other benefits
• Parking available