Digital Marketing Coordinator

Trouw Nutrition; Remote; CAD 70,000 - 85,000; Full time

Job summary

A global leader in animal nutrition is seeking a Digital Marketing Coordinator for their Feeds'n Needs Stores in Atlantic Canada. The ideal candidate will manage digital campaigns to drive customer engagement and improve online presence. Responsibilities include website optimization, content creation, and analytics tracking. Candidates should have a degree in Marketing and 3+ years of experience in digital marketing. Comprehensive benefits, stability, and an innovative environment await successful applicants.

Benefits

Robust pension plan with employer matching

Competitive health benefits starting Day 1

Mental health spending allowance

Tuition reimbursement

15 vacation days

Qualifications

• Minimum 3+ years in digital marketing with proven success in campaign execution and analytics.
• Strong understanding of SEO, SEM, marketing automation, and conversion optimization.
• Ability to work independently, collaborate effectively, and analyze data to refine campaigns.

Responsibilities

• Maintain and optimize website content for performance, SEO, and user experience.
• Design and execute campaigns that drive store visits and online engagement.
• Monitor KPIs across digital channels and provide actionable insights to maximize ROI.
• Execute the content calendar and create content for campaigns.

Skills

Digital marketing

SEO expertise

Campaign execution

Customer engagement

Graphic design

Data analysis

Social media proficiency

Education

Bachelor’s degree in Marketing, Communications, Business

Tools

Mailchimp

WordPress

Google Ads

Adobe Suite

Canva

Job description

Digital Marketing Coordinator

Location: Remote in Atlantic (Successful candidate must be physically near one of our 15 Feeds’n Needs store locations in Atlantic).

Travel: Occasional travel within Nova Scotia, New Brunswick, and Prince Edward Island.

Why join us

Get ready to own your ideas as a Digital Marketing Coordinator for Feeds'n Needs Stores, part of Trouw Nutrition, a Nutreco company. As global leaders in animal nutrition and aquafeed, our shared purpose of Feeding the Future is making a positive global impact for generations to come. In this role, you’ll help shape our digital strategy and create integrated experiences that connect customers online and in-store. Own your direction, Own your development, and Own your path.

What You’ll Do

• Website & Digital Experience Management: Maintain and optimize website content for performance, SEO, and user experience.
• Digital Campaign Strategy: Design and execute campaigns that drive store visits and online engagement using email automation, paid ads, geo-targeted promotions, and social media.
• Analytics & Performance Tracking: Monitor KPIs across all digital channels and provide actionable insights to maximize ROI.
• Content & Creative Production: Execute the content calendar and create photography, video, and graphics for campaigns and store-level promotions.
• Customer Engagement & Support: Respond to digital inquiries and support marketing for in-store events and sponsorships.
• Innovation & Trend Awareness: Stay ahead of digital marketing trends and recommend new technologies to enhance customer experience.

Who We’re Looking For

A tech-savvy, innovative marketer with a passion for creating integrated digital experiences. You thrive on using the latest tools to connect with customers and drive engagement both online and offline.

Portfolio: Please include examples of your previous work with your application. Applications submitted without a portfolio will not be considered.

You’ll also need

• Bachelor’s degree in Marketing, Communications, Business, or equivalent experience.
• Minimum 3+ years in digital marketing with proven success in campaign execution and analytics.
• Strong understanding of SEO, SEM, marketing automation, and conversion optimization.
• Proficiency in Mailchimp, WordPress, and Social Media Platforms (must-have).
• Familiarity with eCommerce platforms and experience with Google Ads, Analytics, and paid media strategies.
• Graphic design skills (Adobe Suite, Canva).
• Knowledge of customer journey mapping and omnichannel marketing strategies.
• Ability to work independently, collaborate effectively, and analyze data to refine campaigns.
• Experience in retail marketing and eCommerce considered an asset.

What You’ll Receive

As part of Nutreco, you’ll be a member of the SHV family, a diverse group of companies with a global footprint. Join us and you’ll gain access to a wide network of expertise and global career paths. You’ll also benefit from the backing of one of the world’s largest privately owned businesses, known for its stability and long‑term focus.

In addition, you’ll receive:

• Robust pension plan with employer matching that begins on Day 1
• Competitive health benefits – Medical/Dental/Vision/HSA, starting Day 1
• Short‑term/Long‑term Disability and Mental Health spending allowance
• Maternal top‑up and Tuition Reimbursement
• 15 vacation days to start (tiered)

We can offer you a rewarding career with real meaning and purpose. Where you’ll feel proud of the impactful role you perform every day and the part you play in Feeding the Future. So, if you’re interested in joining us, get ready to Own your progress, your potential, and your career.

#Ownit #Digital Marketing

#SPTN

Please note that candidates applying to Canadian job openings must be authorised to work independently in Canada. Employer Sponsorship is not available for this position.

Final candidates who are offered the position will be required to undergo a criminal background check.

We are committed to employment equity and encourage applications from qualified individuals, including women, Indigenous peoples, persons with disabilities, and members of visible minorities.

Trouw Nutrition is an equal opportunity employer; applicants are considered for all roles without regard to race, color, religious creed, sex, national origin, citizenship status, age, physical or mental disability, sexual orientation, marital, parental, military status or any other status protected by applicable local law. Please advise us at any point during the recruitment and selection process if you require accommodation. Trouw Nutrition is committed to compliance with all applicable legislation, including providing accommodation for applicants with disabilities.

Seniority level

• Mid‑Senior level

Employment type

• Full‑time

Job function

• Marketing, Public Relations, and Writing/Editing

Industries

• Food and Beverage Manufacturing

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