Digital Marketing & Social Media Specialist

Honey; Vancouver; On-site; CAD 50,000 - 70,000; Full time

Job summary

A marketing-focused brand in Vancouver is seeking a talented individual to manage digital marketing campaigns and create engaging graphic designs. The ideal candidate will have a background in marketing, proficiency in top design tools, and experience in social media strategies. You will work closely with various teams to drive brand loyalty and enhance customer engagement through innovative campaigns. A portfolio showcasing your work is required.

Qualifications

• 2+ years of experience in digital marketing and/or social media.
• High proficiency in Adobe Creative Suite applications.
• Comfortable appearing on camera for content creation.

Responsibilities

• Own the end-to-end newsletter strategy and execution.
• Create on-brand graphics for digital promotions and campaigns.
• Act as the main point of contact for mall marketing teams.
• Contribute ideas for social media content reflecting brand voice.

Skills

Email Marketing

Graphic Design

Social Media Management

Content Creation

Teamwork

Continuous Improvement

Education

Bachelor's degree in Graphic Design, Marketing, or related field

Tools

Adobe Photoshop

Adobe Lightroom

Canva

TikTok

Instagram

Klaviyo

Shopify

Job description

About Us

At Honey, we take great pride in bringing the brand to life. Our marketing team draws inspiration from global trends, pop culture, and the Honey community. As a member of our team, you’ll blend creativity with strategy to craft campaigns that connect with customers and drive our business forward.

Our shared goal: To grow the Honey brand by creating campaigns that inspire, connect, and convert — building customer loyalty while achieving strong sales results.

Key Responsibilities

Email Marketing & CRM

• Own the end-to-end newsletter strategy and execution, from planning and design to deployment and reporting.
• Ensure all sends align with campaign moments, seasonal collections, and the promotional calendar.
• Optimize performance through segmentation, personalization, and testing.
• Analyze key performance metrics (open rates, click-through rates, conversions, revenue attribution) to identify opportunities for improvement.
• Introduce fresh concepts to keep communications engaging and on-brand.

Graphic Design

• Create on-brand graphics for digital promotions, sales campaigns, and seasonal initiatives.
• Design in-store signage and visuals that elevate the customer experience.
• Develop creative assets for in-store activations and special events.
• Contribute to web design by creating graphics and visual assets for the Honey website, ensuring it is consistently updated with fresh, on-brand content.

Mall Relations & Communication

• Act as the main point of contact for mall marketing teams across all locations.
• Share campaign details, promotions, and activations in a professional and timely manner.
• Coordinate Honey’s participation in mall-led events, holiday promotions, and community initiatives.

Social Media & Content Support

• Contribute ideas for Reels, TikToks, and social storytelling that reflect trends and brand voice.
• Support the Social Media & E-Commerce Coordinator with lifestyle photoshoots (prep, setup, and creative input).
• Assist with the Honey Ambassador Program by sourcing creators, scheduling visits, and ensuring a seamless in-store experience.

Professional Qualities

• Team Player: Works cross-functionally with other departments and stores to support Honey’s goals.
• Continuous Improvement: Contributes new ideas, process improvements, and trend insights to grow the Honey brand and business.
• Professionalism: Demonstrates a professional attitude, clear communication, and strong work ethic that reflects Honey’s values.
• Productive Use of Time: Uses work hours efficiently and productively, minimizing time wasted to support healthy business practices.

Qualifications

• Bachelor’s degree and/or diploma in Graphic Design, Marketing, or a related field preferred.
• 2+ years of experience in digital marketing and/or social media.
• High proficiency in Adobe Photoshop, Adobe Lightroom, Canva, TikTok, and Instagram.
• Comfortable appearing on camera occasionally.
• Bonus: Experience with Klaviyo and Shopify.

We’d love to see your work! Please share a link to your creative portfolio (graphic design, social content, campaigns, etc.) when applying so we can get a feel for your style and creativity.