Digital Insights Manager

Fidelity Canada; Toronto; Hybrid; CAD 80,000 - 120,000; Full time

Job summary

Join Fidelity Canada as a Digital Insights Manager, where you will lead the enhancement of digital marketing initiatives through strategic analysis and collaboration. You will play a key role in optimizing user experiences and driving engagement while working within a dynamic, inclusive environment that values professional growth.

Benefits

Flexible working arrangements

Comprehensive health benefits

Parental leave top-up

Home office equipment stipend

Generous time off policy

Professional development opportunities

Qualifications

• 5+ years in digital insights or analytics roles.
• Experience with A/B and multivariate testing techniques.
• Strong verbal and written communication skills.

Responsibilities

• Analyze campaign performance across multiple channels.
• Build tracking and reporting capabilities for digital marketing.
• Collaborate with teams to optimize digital strategies.

Skills

Analytical skills

Data visualization

Digital marketing strategy

Project management

Education

Completed University Degree in Technology, Marketing, or Analytics

Tools

Adobe Analytics

Tableau

Google Data Studio

Optimizely

Job description

Job Description

You will be working on a flexible hybrid schedule as part of Fidelity’s dynamic working arrangement.

Who We Are

At Fidelity, we’ve been helping Canadian investors build better financial futures for over 35 years. We offer individuals and institutions a range of trusted investment portfolios and services - and we’re constantly seeking to find new and better ways to help our clients. As a privately owned company, we boldly embrace innovation in all areas as we continue to grow our business into the future.

Working with us means you’ll be part of a diverse and dedicated group of people who make a real difference for our clients and communities every day. You’ll have a wide range of opportunities to grow and develop your career in an inclusive environment where you’ll feel valued and supported to be your best - both personally and professionally.

What You’ll Do

Reporting to the Manager, Digital Experience, the Digital Insights Manager will help support delivery and maintenance of our suite of digital marketing tools to help evolve Fidelity’s digital offerings and campaigns to better serve our customers. As a key member of the Digital Experience team, the Digital Insights Manager will strive to continuously improve our Martech capabilities by deploying solutions that enhance the customer experience and grow the business across all digital channels, ultimately driving up customer engagement and revenue. This role provides strategic leadership and operational support for offerings to and optimization of marketing campaigns and the marketing tech stack. The objectives are to drive sales, mitigate redemptions, and successfully promote awareness of Fidelity’s brands, products, and services.

• Analyzing campaign performance and data across multiple channels and our websites throughout the organization.
• Build tracking and reporting capabilities and processes across digital marketing on site/app, and external channels including paid search, paid meta, social, programmatic email, and organic media
• Create first party audiences across campaigns to drive campaign optimization and media efficiency
• Collaborate with internal teams to create, standardize, interpret and communicate measurement plans, dashboards, reports and visualizations that can used across teams to monitor, inform, and quantify
• Collaborate with internal teams to plan, execute, evaluate, optimize impactful A/B and multivariate tests from inception to interpretation, and recommendations using statistical models to evaluate outcomes
• Collaborating cross-functionally with stakeholders to influence digital strategy.
• Guiding the development of new digital experiences and products
• Identifying trends in a timely matter to be a step ahead of competitors
• Partner closely with business leaders and other teams including technology teams, analytics, advertising, info security, compliance, and legal teams
• End-to-end campaign execution and support using data-driven approaches to drive lead generation and driving advertising efficiency
• Advising and assisting Marketing teams on automation, digital execution, and A.I.-related projects. Working with internal technology partners to find innovative solutions to business problems
• Conducting ongoing research into digital trends in the industry to ensure Fidelity Canada is pursuing a market-leading digital strategy. Bring a wide range of varied digital marketing expertise to all projects.

What We’re Looking For

• Completed University Degree, preferably with a focus on technology, analytics, Marketing, or equivalent experience
• 5+ years of demonstrated experience in a digital insights, digital analytics, or data science role
• Experience in Adobe analytics, Target and Adobe Experience Platform
• Experience with A/B and multivariate testing techniques, best practices and tools (i.e., Optimizely, Adobe Target)
• Experience with data visualization tools: Tableau, Google Data Studio
• Robust analytical and excel skills; Familiarity with SQL is an asset
• Experience with tag management platforms, such as Ensighten and Adobe launch is an asset
• Experience/ basic knowledge of Decibel, Medallia, Salesforce, Snowflake and Marketo is an asset

The Skills You Bring

• Certifications in Adobe analytics, Target, CDPs or Audience Manager is an asset
• Deep understanding of digital analytics, web testing and personalization scape
• Understanding of digital marketing and advertising landscape
• Understanding of 1st, 2nd, and 3rd party data landscape and how it can drive marketing strategy.
• Understanding and experience with digital marketing strategies including SEO & SEM, personalization, targeting, and segmentation
• Knowledge of Project management, planning, testing and organizational skills is a preferred
• Experience working with data layers, analytics and data architecture is preferred
• Previous experience in digital implementation projects and managing Martech integrations.
• Familiarity of big data environments, databases, JSON objects, Java script and regular expression is a asset
• Strong verbal and written communication skills with ability to present complex information in understandable way to all levels of the organization

Current work authorization for Canada is required for all openings.

Some of the ways we’ll help you feel valued and supported as part of our team:

• Flexible working arrangements - 100% remote, hybrid, and in office options
• Competitive total compensation, including company contributions to your group RRSP without a matching requirement from you
• Comprehensive health benefits that start on your first day, with 100% employer-paid premiums, that include up to $5000 annually for mental health services and therapy
• Parental leave top-up to 100% of your salary for a period of 25 weeks
• Up to $650 for home office equipment
• Generous time off policy, including 2 paid days annually to volunteer at a charity of your choice
• Diversity and inclusion programs, including an active network of Employee Resource Groups
• Extensive professional development opportunities, including access to over 11,000 training and development courses, tuition reimbursement, and monetary rewards for completing a required designation

We care a lot about fostering a compassionate, people-centric culture, and are proud to have been named one of Canada’s Top 100 employers for the last five years.

Fidelity Canada is an equal opportunity employer

Fidelity Canada is committed to fostering a diverse and inclusive workplace. We will consider all qualified applicants for employment regardless of race, color, religion, sex, sexual orientation, gender identity or expression, national or ethnic origin, age, disability, family status, protected veterans’ status, Aboriginal/Native American status or any other legally-protected ground.

Accommodation during the application process

Fidelity Canada welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in the selection process. If you require an accommodation, please email us at [e-mail] .

No telephone inquiries or agencies please. We thank all applicants for their interest, please be advised that only those selected for an interview will be contacted.

Why Work at Fidelity?

We are proud to be recipients of the following:

Awards

• Canada's Top 100 Employers
o Greater Toronto's Top Employers
o Canada's Top Family-Friendly Employers
o Canada's Top Employers for Young People

• Great Place To Work Certified
o Best Workplaces for Inclusion
o Best Workplaces for Mental Wellness
o Best Workplaces for Today's Youth
o Best Workplaces for Women
o Best Workplaces in Financial Services & Insurance
o Best Workplaces in Ontario
o Best Workplaces with Most Trusted Executive Teams

• LinkedIn Top Companies in Canada

• Human Resource Director (HRD) - Best Place To Work
o HRD - 5-Star Benefit Program
o HRD - 5-Star Diversity & Inclusion Employer

Designations
• Canadian Compassionate Companies – Certified
• Benefits Canada's Workplace Benefits Award - Future of Work Strategy
• TalentEgg National Recruitment Excellence Award - Special Award for Diversity & Inclusion in Recruiting
• Canadian HR Reporter's Most Innovative HR Team