Digital Health Marketing Associate (Contract, Canada)

Baxter International Inc.; Mississauga; Hybrid; CAD 72,000 - 108,000; Full time

Job summary

Baxter Canada is hiring a Marketing Associate to provide digital marketing and commercial support across Canadian teams. This hybrid role focuses on SEO, content, social media, email marketing, and coordinating internal and external communications to drive growth and customer engagement.

You will collaborate with Global Corporate Marketing, manage education portals, renewals communications, and lead projects with cross-functional teams.

Qualifications

• Bachelor’s degree or equivalent experience is required.
• Minimum 3 years of proven experience in marketing or digital support is needed.
• Experience with marketing support, customer engagement, communications coordination, research and analysis, innovation in digital marketing strategies, operations support, and commercially oriented initiatives (i.e. contracts management, customer facing engagements, revenue growth initiatives, etc.)
• Very strong communication and presentation skills, with the ability to create clear, audience-appropriate messaging for internal stakeholders, external audiences, and customer-facing needs, with minimal direction.
• Fluency in both English and French required.
• Collaboration and organizational skills.

Responsibilities

• Provide marketing support for market research initiatives and customer events. Help develop and analyze customer surveys; research competitors, clinical practices, and customer behaviors for team insights.
• Support and help lead key country communications, including internal updates, external-facing messaging, customer communications, and coordination with cross-functional stakeholders to ensure alignment, accuracy, and timely execution. Collaborate with the Marketing team to lead all aspects of the Education Portal, including refreshing learning materials and maintaining content to keep it current and pertinent.
• Work with Commercial Perfection and Global Corporate Marketing to get access to, review and present key digital marketing metrics across Canadian assets (i.e. Education Portal, Coordinated Campaigns). Run and refresh Baxter Canada’s LinkedIn pages to get along with the professional community and advocate for Baxter’s initiatives.
• Be responsible for the project execution and scaling of customer-facing portals. Provide flexible customer-facing marketing and commercial support where needed, including tasks that may not traditionally sit within digital marketing but directly support customer engagement, service growth, renewals management, and retention priorities.
• Work closely with different departments on a range of ongoing projects that include third-party vendors, like leading all aspects of the creation and upkeep of micro-sites. Collaborate with Corporate Marketing leads to stay informed about martech (Marketing Technology) platforms being supported at Baxter or equivalent experience.
• Partner with Marketing leads in the planning and execution of education campaigns and boost initiatives. Partner with Service, Commercial, and Marketing stakeholders to support renewals-related communications, customer follow-up materials, and growth initiatives that help improve customer retention and identify service expansion opportunities.
• Conduct presentations and training sessions for marketing teams on how to systematically initiate events, webinars, and LinkedIn publications. Provide crucial information and resources to marketing colleagues, including helpful marketing utilities, activities, and tools available at Baxter. Ongoing monitoring and mentorship of campaigns with marketing leaders and corporate marketing. Nurturing use of data driven iterative campaigns. Pulling data to be able to answer questions asked (like traffic to our site/adoption rates, etc.).

Skills

Marketing experience

Digital marketing

Communication skills

Bilingual English/French

Education

Bachelor's degree or equivalent experience

Job description

Baxter Canada is hiring a Marketing Associate to provide digital marketing and commercial support across Canadian teams. This hybrid role focuses on SEO, content, social media, email marketing, and coordinating internal and external communications to drive growth and customer engagement.

You will collaborate with Global Corporate Marketing, manage education portals, renewals communications, and lead projects with cross-functional teams.