Digital Growth Marketing Manager

Optima Living; Vancouver; On-site; CAD 70,000 - 90,000; Full time

Job summary

A community living organization is seeking a Digital Growth Marketing Manager to lead digital marketing initiatives. You will develop campaigns, manage digital platforms, and optimize content to enhance engagement and attract residents. Ideal candidates will have a Bachelor’s degree, 3–5 years of digital marketing experience, and strong skills in HubSpot and project management. The position offers competitive pay and a flexible work environment.

Benefits

Competitive Compensation

Health & Wellness benefits

Career Growth opportunities

Financial & Life Support

Work-Life Balance

Flexible Work Environment

Team Culture & Recognition

Qualifications

• 3–5 years of hands-on experience in digital marketing.
• Ability to manage inbound lead campaigns from end to end.
• Collaborative team player with a can-do attitude.

Responsibilities

• Develop digital marketing campaigns to promote services.
• Manage digital platforms and respond to reviews.
• Optimize website content and SEO for visibility.

Skills

Digital marketing experience

Project management

Strong communication

HubSpot expertise

Website optimization

Education

Bachelor’s degree in marketing, business, or related field

Tools

HubSpot

Google Ads

Meta Ads Manager

WordPress

Job description

Let us welcome you home.

Optima Living operates Independent Living, Assisted Living, Supportive Living and Memory Care communities in Alberta and British Columbia. Our communities are among the best places to live in Western Canada.

Our Vision: For every person to feel at home.

All of us here feel it is an honour to work with our residents and we advocate a resident‑centered approach where the Resident is the focus of all our endeavors.

As a hands‑on Digital Growth Marketing Manager who thrives on execution, loves improving systems, and knows how to drive results, you will be responsible for building, executing and generating inbound leads through key digital channels. You will also plan, troubleshoot, and continuously improve how we bring campaigns to life by taking ownership of marketing operations, ensuring the tech, data, and processes behind the campaigns run smoothly, thereby enhancing engagement, attracting new residents, and strengthening the community’s online presence. You will work closely with the Director of Marketing to support the senior living communities across Alberta and BC.

Responsibilities

• Developing Digital Marketing Campaigns to promote the community’s services, amenities, and care programs by planning, tracking, managing timelines/assets and executing multi‑touch digital campaigns from setup to post‑mortem reporting while holding accountability.
• Managing Digital Platforms to foster positive digital engagement and respond to reviews with residents, families, and prospective clients that enhance online reputation management.
• Optimizing Website Content and SEO to improve visibility and accessibility for potential residents by monitoring and analyzing campaign performance, channel KPIs and providing regular insights and recommendations.
• Spearhead Lead Flow Management to drive lead generation, lead conversion and occupancy by using HubSpot to create workflows, automate nurture streams, retarget site visitors, and ensure leads are properly captured and passed to sales.
• Analyzing Digital Performance Metrics to refine strategies and improve user experience by managing PPC (Google, Meta), email marketing, website optimisation and other performance channels.
• Collaborating with internal teams, external agencies, and other marketing team members to align and deliver campaigns on time, to create compelling content that highlights the community’s values and offerings.
• Exploring Emerging Technologies to improve communication and engagement with residents and families while serving as an internal HubSpot lead and primary user.

Qualifications & Requirements

• Bachelor’s degree in marketing, business, or related field
• 3–5 years of hands‑on experience in digital marketing, ideally in a fast‑moving, mid‑sized team
• Proven ability to manage inbound lead campaigns from end to end, including setup, execution, optimization and reporting
• Strong communication and project management skills
• Strong HubSpot user (certifications a plus)
• Strong knowledge of WordPress
• Proficient in Google Ads, Meta Ads Manager, and email marketing
• Comfortable managing multiple campaigns and requests at once
• Highly organized with strong attention to detail
• Collaborative team player with a can‑do attitude
• Data‑literate and proactive in improving performance
• Comfortable working across multiple brands or business units
• Experience in e‑commerce or high‑volume consumer marketing is an asset
• Strong writing or content skills that support campaign performance is an asset
• Experience with website optimization or conversion rate optimization (CRO) is an asset
• Experience of working in a mid‑sized, fast‑moving organization is an asset

Conditions of Employment

• Clear Police Information Check

Why Join Optima Living?

• Competitive CompensationMarket‑competitive pay with increases based on service and performance.
• Health & WellnessEmployer‑paid coverage for you and your family, including dental, vision, paramedical, travel insurance, and a health spending account.
• Career GrowthAdvance your career with ongoing training, development, and internal opportunities.
• Financial & Life SupportEmployer‑matching RRSP, life insurance, and access to our Employee and Family Assistance Program (EFAP).
• Work‑Life BalanceGenerous vacation, paid sick time, and extra days off to rest and recharge.
• Flexible Work EnvironmentEnjoy ergonomic workspaces, hybrid options, and flexible hours to support your productivity.
• Team Culture & RecognitionBe part of an inclusive, team‑oriented culture with social events, employee recognition through our “Shining Stars” program, and opportunities to engage in community and fundraising events which celebrate our mission, vision and values.