Digital Experience Lead — Remote, Conversion Optimizer

Shift Auto Group; Fredericton; Hybrid; CAD 70,000 - 90,000; Full time

Job summary

A leading auto group in Fredericton is seeking a Digital Experience Lead to enhance online presence and user experience across multiple platforms. You will manage website operations, vendor relationships, and conversion strategies while optimizing digital touchpoints. If you have a strong background in digital project management and SEO, this role offers competitive compensation and the opportunity for hybrid work.

Benefits

Comprehensive medical, dental, and health coverage

Employee discounts on vehicle purchases

Opportunity for remote work

Qualifications

• 4-5+ years experience in website management or digital project management.
• Proficiency with multiple CMS platforms and site functionality.
• Strong understanding of SEO fundamentals and best practices.

Responsibilities

• Manage and optimize 8 websites across various platforms.
• Analyze customer journeys for optimization opportunities.
• Provide performance reports on site performance and conversion metrics.

Skills

Website management

Digital project management

Vendor management

Conversion optimization

Technical SEO

Data analysis

Tools

Google Analytics

Ahrefs

SEMrush

Hotjar

WordPress

Job description

A leading auto group in Fredericton is seeking a Digital Experience Lead to enhance online presence and user experience across multiple platforms. You will manage website operations, vendor relationships, and conversion strategies while optimizing digital touchpoints. If you have a strong background in digital project management and SEO, this role offers competitive compensation and the opportunity for hybrid work.