Digital and Social Media Marketing Manager

freelance.ca; North Bay; On-site; CAD 70,000 - 90,000; Full time

Job summary

A leading hospitality and real estate firm is seeking an innovative Digital and Marketing Manager to drive digital strategy and execute impactful marketing initiatives. The ideal candidate will have 5-8 years of marketing experience, proficiency in digital marketing platforms, and strong project management skills. A Bachelor's degree in a relevant field is essential, and benefits include competitive salary, performance bonus, and health insurance.

Benefits

Competitive salary + performance bonus

Health, dental, and vision insurance

Travel discounts at affiliated hotel properties

Career development and growth opportunities

Qualifications

• 5–8 years of marketing experience, with at least 3 years in a digital marketing leadership role.
• Experience in hospitality, real estate, or multi-location businesses preferred.

Responsibilities

• Develop and implement integrated digital marketing campaigns.
• Lead brand-building initiatives across all properties and platforms.
• Manage and optimize marketing budgets to maximize ROI.

Skills

Digital marketing platforms proficiency

Project management skills

Team leadership

Analytical skills

Creative thinking

Education

Bachelor’s degree in Marketing, Communications, Digital Media, or related

MBA

Tools

Google Ads

Meta

Mailchimp

HubSpot

WordPress

Canva

Adobe Creative Suite

Job description

Location & Basic Info

Office location : North York, ON (Onsite)
Duration : Full-time
Reports to : Director of Marketing / VP, Business Development
Industry : Hospitality, Real Estate, and Development
Experience Level : Mid–Senior Level

Overview

One of the leading players in the hospitality and real estate industry, known for building high-quality developments and managing top-tier hotel properties. They are seeking an innovative and results-driven Digital and Marketing Manager to lead their digital strategy and drive impactful marketing initiatives across our portfolio.

Key Responsibilities

• Strategy & Execution: Develop and implement integrated digital marketing campaigns (SEO, SEM, social media, display ads, email, content marketing).
• Lead brand-building initiatives across all properties and platforms.
• Manage and optimize marketing budgets to maximize ROI.

Content & Branding

• Oversee content creation for websites, blogs, social media, and promotional materials.
• Ensure consistency in brand voice and visual identity across all channels.

Data & Analytics

• Track KPIs (e.g., conversion rates, traffic, campaign performance) and provide regular reports with insights and recommendations.
• Use tools like Google Analytics, Meta Ads Manager, and CRM platforms to optimize engagement.

Team & Vendor Management

• Lead a team of marketing coordinators, graphic designers, and digital specialists.
• Manage relationships with external agencies, freelancers, and influencers.

What We’re Looking For

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field; MBA is a plus.
• 5–8 years of marketing experience, with at least 3 years in a digital marketing leadership role.
• Experience in hospitality, real estate, or multi-location businesses preferred.
• Proficiency in digital marketing platforms (Google Ads, Meta, Mailchimp, HubSpot, etc.).
• Strong project management and team leadership skills.
• Knowledge of website CMS (e.g., WordPress) and graphic tools (e.g., Canva, Adobe Creative Suite).

Preferred Personal Attributes

• Results-oriented with a strong commercial mindset.
• Creative thinker with attention to detail.
• Exceptional communication and interpersonal skills.
• Agile and adaptable in a fast-paced, dynamic environment.

Perks & Benefits

• Competitive salary + performance bonus
• Health, dental, and vision insurance
• Travel discounts at affiliated hotel properties
• Career development and growth opportunities

Eligibility & Application Steps

If you are enthusiastic about this exciting opportunity, we kindly request you to provide the following documents via E-mail.

Without mandatory documents, we cannot submit a candidate.

• Updated Resume (Mandatory)
• Skills Matrix and References (Mandatory)
• Expected hourly rate (Mandatory)
• Visa Status (Mandatory)
• LinkedIn ID (Mandatory)

Please only apply if you meet the qualifications mentioned above.