Design Lead - Kids Toy Innovation & Brand Strategy

Spin Master International; Toronto; On-site; CAD 80,000 - 100,000; Full time

Job summary

A leading global children's toy company is seeking a strategic Design Leader to guide creative direction for its Activities Brands. This role will involve mentoring a design team, translating cultural insights into innovative experiences for kids, and collaborating on product development. The ideal candidate should possess deep knowledge of kids' play behavior and strong design leadership skills. This position offers growth opportunities in a dynamic and inclusive work environment.

Benefits

Growth and Career Opportunities

Flexible Work Hours

Comprehensive Benefits

Other fun Perks!

Qualifications

• Strong ability to translate insights into actionable design strategies.
• Hands-on design and concepting skills across complex product experiences.
• Leadership experience with a collaborative mindset.

Responsibilities

• Drive design strategy and creative direction for toy products.
• Monitor trends across media, toys, and culture.
• Support day-to-day design team decisions and mentorship.
• Craft compelling pitch decks for brand strategy.

Skills

Deep knowledge of kids

Translation of insights into design strategies

Hands-on design skills

Leadership and mentorship experience

Confident communication

Job description

A leading global children's toy company is seeking a strategic Design Leader to guide creative direction for its Activities Brands. This role will involve mentoring a design team, translating cultural insights into innovative experiences for kids, and collaborating on product development. The ideal candidate should possess deep knowledge of kids' play behavior and strong design leadership skills. This position offers growth opportunities in a dynamic and inclusive work environment.